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2006382()JournalofSoutheastUniversity(PhilosophyandSocialScience)Mar12006Vol18No.2(,210096)[];;[],,,,,[]F713150[]A[]16712511X(2006)0220038204[]2005-12-12[](1962-),,,,:,,,,,,,,,,,,,,,,,,,,,,,,,,(),(),,:,[1]104800,39.5%;35,,,,,,,,27.5%[2],27.1%;27.2%[3],;,,,,,,:(),,[4]162,,,,[5],:,,(),,[6],250250,,250,,,90%,;,70%,,80%,,[7]179,,:+=,,,,,,,,,:11,MagnusSoDerlund:,,;,,,,,,,,,,[8],:(1),,,(2)(3),,,,,,,,,,,J,,,82%,B,,90%95%,,,95%100%,,[9]30021,,,,,,,,,,,:,,,,,,,,,,,,,,,?,,,,,,,,,,,,,,,,,31,,,,,,932,:,,,,,,41,,,,,,51,,,,,61,,,,4%,,80%,,71,,,,,,,,,,81,,,,11,,,,,(1),(2),(3)(),(4),(5):,,21,,,,,,,,,,,,31,,,41,,,,,;,,,,,,,,,,,,,,04()8,[10]1995,17,100,,,,,,,,[11]51(,)(),61Internet,,,DIY,,,,IKEA(),2000,,,10IKEA,IKEA755,1502531,IKEA37000[12]71,,,,,(,),,,,,11,,,,,21,,,,,,,[13]31,,,,,,,,,,,,41,,,,,,,,[][1][J/OL]1[2006-02-17]1[2][N]1,2001-09-08,B1[3](1998)[M]1:,19991[4]1[J]1,2000(4)1[5][]1[J]1,2003(2)1[6][EB/OL]1,[2004-08-23],(90)142!,,,,,,,()[1],,,,,,,,(),,,,,[19],[][1],1[M]1:,20031[2]1[M]1:,19871[3]1()[M]1:,19811[4]1()[M]1:,20031[5]1()[M]1:,19951[6]1()[M]1:,19961[7]1[M]1:,19751[8]1[M]1:,20041[9]1()[M]1:,19611[10]1[M]1:,19811[11]1()[M]1:,19811[12]1[M]1[13]1[M]1()1:,19831[14]1[M]1:,19831[15]1[M]()1:,19831[16]1()[M]11[17]1()[M]1:,20021[18]1()[M]1:,19811[19]1()[M]1:,19891(41)[7][],1101[M]11:,:,19981[8],1[J]1,2001(6):91[9][]J,S1172[M]11:,19981[10]1[J]1,1999(4)1[11][D/OL]1,(2003-09-03)[2005-01-20]=etd-0903103-1639191[12][EB/OL]1,(2000-03-10)[2005-01-20]1[13]1[J/OL]1,2003(12)[2005-01-20]1=ArticleContent&ArticleID=24.09()8marketinghasbecomeaneweffectivewayforenterprises.Thepricestillplaysitsrolebutinadifferentway.Themainfactorsinfluencingthepriceinclude1)consumersemotion,2)situation,3)timeofexperience,4)cultureand5)personalvalue.There2fore,correspondingtacticsshouldbeemployedtoadapttothechanges.(9)Thebasisofword2of2mouthmarketinganditscommunicativemeansWANGJin2chi38Theword2of2mouthmarketingreferstothemarketingprocess,withwhichacorporatedeliberatelyandsequentiallyemploysthecommunicativemechanismoralinformationamongsocialpublictopromoteandpropagateitself,andithastheoreticalandpracticalsignificanceinmarketingofthecorporate.Inordertobenefitfromtheword2of2mouthmarketing,thecorporateoughttoestablishasolidfoundationofmarketing,andstrengthenitspositiveimpactonthepublicthroughpropercommunicativemeans,andasaconsequentenhancetheword2of2mouthimageofthecorporate.(10)TheliberalismandnationalismintheviewofFukuyamaspoliticalphilosophyYUANJiu2hong,CHENPei2yong42InFukuyamasopinion,literalismandnationalismoriginatefromthehumandesireofbeingacceptedandaretwowaysofrealizingacceptance.Nationalismistheirrationalandunequalwayofacceptancewhileliberalismisabletorealizethecommon,rationalandequalacceptanceamongpeople.Fukuyamaspoliticalphilosophytriestosubduenationalismwithliberalismsoastostrengthenthesuperiorpositionofnationalism.Thisseeminglyreasonableviewpointshouldbejudgedinacriticalway.(11)OnpluralistviewofinterpretationofprobabilityRENXiao2ming,LIXu2yan46Accordingtothepluralistviewofinterpretationofprobability,representedbyRamsey,CarnapandD.Gillies,themathe2maticalcalculushasanumberofdifferentinterpretationsandeachofthemisvalidinaparticularareaorcontext.ThisessaymainlydiscussesD.Gilliesviewofprobability,thatis,therearethreecurrentlyviableinterpretationsofprobability:thesub2jective,theinter2subjectiveandthepropensity.Differentinterpretationhasitsownapplicablescope,amongwhichtheepiste2mologicalinterpretationisappropriateforsocialscienceswhiletheobjectiveinterpretationisappropriatefornaturalsciences.(12)Althusser:astructuralistornot?JIChang2jun51AstudyofAlthussersthreeideologicalsourcesindicatesthathenotonlyinheritedthethoughtandmethodofstructuralismbutalsoabsorbedsomeviewsofBachelardshistoricalepistemologyandSpinozasrationalism.Therefore,itismoreappropri2atetoregardAlthusserasanidealistofscientismratherthanastructuralist.(13)OntheacademicgroupdemarcationofFangDongmeisphilosophyLIChun2Juan55FangDongmeisphilosophyisdifferentfromthemodernNeo2ConfucianismontheviewpointsofChineseandwesternphi2losophyandculture.HeisneitheramodernNeo2ConfucianismnoraNeo2Taoist.Hisphilosophyislifephilosophyonthebasisofchanges.Heevaluatesdifferentphilosophiesandassimilatesthembylifephilosophy.(14)OnthevalueofpracticetovalueWANGLiang2ming59Valueistherelationalcategoryoftheobjecttothesubjectandmeetingtheneedsofthesubject.Onlybasedonpracticeandonlywhentherelationshipoccursbetweentheexistenceandneedsofsubjectandtheexistenceandpropertyofobject,canthevaluerelationshipandvaluebeformed.Inthepracticeofsubject,theobjectformsthevaluepropertyandthenturnsintothevalueofhumanbeings.Thepracticeofhumanbeingsistheprocessofcontinuouscreatingandrealizingvalue.(15)AresearchofmeasuresofsustainablecarryingoftourismenvironmentWENGGang2min,ZHAOLI2ming,YANGXiu2ping63Basedonthebasictheoryoftourismenvironmentcarr
本文标题:口碑营销的基础及其传播途径
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