野营销

1亲爱的朋友：我是易嘉庆。我是从19岁开始在“商场”上摸爬滚打的，实实在在的再“商场”一线和成千上万的企业老板、经理及推销员们一起工作过。在九年的时间里，我成功过、失败过、发过传单、摆过地摊、做过销售、期间潜学营销，现在是帮助创业型企业解决“赢利瓶颈”和帮助那些想创业却不知道从哪下手的迷茫中人赚取人生中“第一桶金”。——如何以最小的代价、最少的风险、实现最快速的业绩增长。如果，你现在也有这样的困境，那么这本书就是为你而写的——因为，在我多年的商业战场和咨询历程中发现，有95%以上准备创业或者创业型企业都在面临以下问题：1、成本不断在增加，业绩却停滞不前甚至倒退；2、产品同质化严重，却又找不到新的营销方法；3、长期因顾客少，企业无法在业绩上突破；4、忙着找新顾客，却没有老顾客自动转介绍；5、下定决心创业，却无从下手而迷茫；6、认为创业必须有很多钱、人脉或能力。······因此，对于中小型生意如何从无到有、怎样没钱赚钱、为什么走不出困境，我可以很自豪的告诉你——我能帮到你！那到底有没有具体的方法跟思路，可以加快实现“经济自由”的目标，过上快乐的生活？不要跟我讲理论，讲大道理。告诉我直接怎么做，快速有结果！2“怎么做？”是很现实的问题，然而很多“营销书”、“成功学书”里没有跟我们说具体怎么做。很多书籍看完后感觉知道了什么，感觉很有道理，可真正落地或实践的时候就很难操办为什么？因为，很多秘诀和方法是，要么不愿意公开，要么写书的人根本就没有实战，都是理论知识，即使愿意公开也都是高价格的培训班里做培训，所以很多实用实战的营销策略是不可能在书籍中公开的。但是，现在我把很多营销大师不愿意公开的秘诀展现在你面前，只要你有生意，照着做立刻有效！如果，你没有生意，那就按照这样的方法，帮助有生意的人突破瓶颈，最后达到你一分钱没付出，轻松成为一家公司的股东。或者你可以选择细分市场，选好暴利产品，策划好营销，开发赢利项目。这本书是写给即将创业或自己已经在创业路上的朋友。如果，你坚持局限于找工作，这本书不适合你。一个公司，人进去，保安再把门关上就是“囚”字。所以，这本书不是教人如何做好“囚犯”，而是如何从“囚室”里解脱出来。如果，你是准备创业，那你就认真看完这本书，因为你把这本书消化透了，你创业时瓶颈会很少，不会因为产品卖不出去、找不到顾客、前期赢利的问题而烦恼。如果，你已经在创业，那就更要认真的看完这本书。因为，这本书里的方法跟思维模式，会让你扩展思路，立刻实现赢利倍增。当然，我不是万能的，不可能解救每一个“被困者”。但是，我可以把多年的经验总结出来，给你一些启发。我可以把自己操作过的案例如实的描述出来，引导你扩宽自己的视野。我可以把反复锤炼而成的营销体系分享给你，帮你重新认识“营销”。1、如何让面临关门的保健日用品店，营业额一个月从7千提高到38万？2、餐厅如何零投入一个月业绩增加230%以上？33、在强大的竞争压力下，KTV如何零投入营业额增长2倍多？4、创业咖啡新店，如何通过营销，第二个月营业额增长600%？5、在北京没有任何市场基础的老中医，如何迅速迎来大批新顾客？6、无需开店，如何借力做起服装生意？······本书名叫《野营销》，“野”就是不按套路出牌，颠覆我们的常规营销理念，“营销”就是解决老板经营企业的赢利问题。本书不仅可以撬开思维，开启智慧，本书中还有大量“落地”的方法、策略可以直接用在你的生意当中，拿来就能用，用了就有效。本书是一本案例汇编，都是我亲自操作的案例，让你在一个又一个的真实场景里感受“营销思维”的价值。本书更是一本“财富寻宝图”，在每一个案例背后，都隐藏着一处“财富的线索”，阅读完本书，你将能描述出一套清楚的“营销导图”——这就是我写书的目的，不仅教你简单、有效的方法，而且还教你背后的思维模式。1、告别错误的营销观念，重新理解“营销”意义；2、发现与众不同的市场机会，整合隐藏的社会资源；3、以最小的代价获取别人的帮助，实现创业业绩突飞猛进；4、以一套系统化的营销模式，打造属于你自己的赚钱机器。从现在开始，放下手中的一切理论的书籍，认真的看完实战中出来的这本书！！！在本书试读阶段，曾有很多读者为之彻夜难眠，一口气读完，然后迫不及待的想联系我们，想让我们做营销顾问。找个没有人打扰的地方，准备好你的笔记，把随时从你脑袋蹦出来的灵感记录下来，让我们现在就开始吧······4目录目录···············································································································································4第一章颠覆传统只为结果·······························································································6第一节第一桶金比什么都实在·····································································6第二节借力的四种法则················································································12第三节杠杆借力的流程················································································29第二章传统营销的误区··································································································311、对所有营销计划可行性不进行任何测试·····················································332、只注重形象广告不注重结果··········································································353、传统营销只重视一次性成交，卖完了就什么也不管·································374、仅仅考虑降低价格，只注重打价格战·························································405、传统营销只追求销售，从来没有认识到教育客户是提高客户对产品价值的感知，并最终提高销售额的重要手段····································426、闭门造车，没有借助外力，一成不变························································437、没有独特点，没有吸引力·············································································468、为了销售而销售，不注重清晰的描绘产品或服务···································489、无需拥有数据库·····························································································4910、无需拥有营销系统·························································································50第三章赢利项目：6个重要核心问题········································································521、卖什么··············································································································552、卖给谁··············································································································563、如何找到潜在客户·························································································574、如何让潜在客户购买·····················································································625、如何让新顾客买的更多、更频繁································································646、如何让新顾客变成推销员············································································657、赢利项目总结·································································································66第四章超越销售的“销售”······················································································681、老中医一夜成名·····························································································692、客户数据库——企业的金库········································································753、数据库建设微观导图·····················································································804、超级鱼饵—唤醒顾客需求············································································8655、促销系统—让客户掏钱的艺术···································································94第五章不可思议的营销魔力·······················································································981、面临关门的保健日用品店，营业额增长55倍········································992、被你忽视的黄金···························································································1063、快速成交的魔术···················································································