中国文化的跨文化传播_整合营销传播的视角

20104(165)101,,,,,,,,,;;(Culture)Cultura,;,,,,,,,,,,,70:(1);(2),20,,20013,(ChrisSmith):,5%;6%,;,;,50021,,,(InterculturalCommunicationCross-culturalCommunication)2050,(EdwardHall)(FSI),,,,,,,:10220104(165),,DVD300,5,100,100,415,26%(10%)22%(8%)13%(5%),,::,,2000,,,,,,(),,,,,,,,,2009,2009,,,2005,,,,2007,818%,617%,,,,101,,100119992002,285,30,1020002004,4332,,CCTV-4CCTV-9120,2000,lv,:4216%,3319%,19%,19%,10%315%,lw,,(Integration),,,(IntegratedMarketingCommunica2tion)2090,,:20104(165)103,,,(AAAA):,,,lx1994,(TomDuncan)(ClarkeCaywood):,ly1998,E1(DonE1Schultz)(HeidiSchultz):,,lz,:11,,21,()31(),41,,51,,,61,,,71,,,,,,,?(),,,,l{,:11,,,21,,,31,,,,,,,:10420104(165)(),11,,,,,;l|,,,,21,CNN,,,,,,,,;,;l}31,,l~,,,,mu,2,60mv,,,(),,,,,:11,,,,,:,,mw,,,20074000,5600mx19782007,12112,100my3500,98%mz,,21,,,,:20104(165)105,m{,2009,3184m|,,2216%26%m}WEB210,,BBS31,,,,,,m~,,,nu,,4,7824956,6000,13,,140nv(),,,:11,;,1995:,211999,2001,,,,,,,nw21,:,,,,,,31,,,13,nx,,,ny,,nz,,,,,,,,:10620104(165)::,1990,25[]:,,1989,12[]::,:(20032004),2004:,,2000221:,,20043[]:,():()(),2004,636,,,,,,,:,:59:,,20081029:,,lv:,2006,52lw:,:03:47lx[]EA:(),200041lyDuncan,T&Caywood,C1(1996)1Theconcept,processandevolutionofintegratedmarketingcommunications,inThorson,E1&Moore,J1(eds)Integratedcommunication:Synergyofpersuasivevoices1Mahwah,NJ:LawrenceErlbaum,pp113-141lzSchultz,D&Schultz,H1(1998)1Transitionmarketingcommunicationintothetwenty-firstcentury1JournalofMarketingCommunications14(1),pp19-261l{:,2003,104105l|::,l}:,:29l~:,mu:18,,200885mv:,,20081211mw:,2005,88mx:18,,200885my30168,2009-02-1015:59:53mz:3500,,:07:m{::,m|3184:CNNIC20093.84,:m}26%:200926%,m~:,:,2003,205nu:,nv:,,20081211nw:,nx::,ny:,nz:,:40()::