红酒包装毕业论文说明书

********毕业设计（论文）题目白兰地红酒包装设计学院*******专业班级*****学生姓名*****指导教师****成绩*年*月*日I摘要红酒是一件有生命的艺术品，它饱含了鲜活的天然原汁，蕴藏了深厚的历史内涵，浓缩了丰富的文化积累。红酒包装设计考虑的不仅是商业因素,而且要通过设计表现出红酒浓郁的文化性。红酒和红酒包装的设计元素中体现的文化特性显现出了它们独特的文化内涵。此款红酒包装结构设计突破了传统的红酒包装结构设计的形式，包装盒以两头半圆弧过度的方式，整体能够体现出红酒的柔美。包装盒的开盖方式为不规则齿合，同时包装盒具有两用功能，即包装功能与展示功能，突破了传统包装形式，以斜立的方式展示红酒，同时包装材料选用天然的松木作为主要的包装材料，达到国际上提倡的绿色包装原则。红酒采用品牌定位的原则，设计针对不同消费群体红酒的酒标。包装装潢设计风格独特又具有丰富的文化内涵，能够与红酒的文化性形成完美的结合，同时具有中国传统文化内涵，设计中国风格的红酒包装设计，塑造出一个真实的有生命的艺术品，能够很快吸引消费者的眼球，让其萦绕在这美丽的设计中。欣赏它，品味它，让你的心变得安详、宁静、和谐与清雅。关键词：艺术品；包装设计；独特性；内涵；绿色包装IIAbstractRedwineisalivingpainting;itisfulloffreshnaturaljuiceandcontainsaprofoundhistoricalconnotation,concentrationoftherichculturalaccumulation.Thepackagingdesignsofredwinenotonlyconsiderthecommercialfactors,butalsothroughthedesigntoshowredwinehaverichcultural.Redwineandthepackagingdesignelementsofredwineinreflecttheculturalidentityrevealstheiruniqueculturalconnotation.Thepackagingdesignofstructuralforthisredwineisbreakthroughintheformofthestructuraldesignofthesquareofthetraditionalredwine,onbothsidesoftheedgeoftheovaltransition,reflectingablendofredwine.Theboxopencoverforirregularteethway,andAtthesametimetheboxhasadualfunction,packagingfunctionsanddisplayfunctions,Tobreakthroughthetraditionalpackagingformsandtheboxhaveredwineshowforeveryone,then,packingmaterialsselectingnaturalpineasthemainpackingmaterial,toadvocategreenpackageoninternationalprinciples.Theprincipleofbrandpositioningwiththeredwine,designdifferentredwinelabelfordifferentconsumergroups.Thepackagingdecorationdesignstyleisuniqueandhaverichculturalconnotation,Itcanperfectcombinedwithcultureofredwine,andhasChinesetraditionalcultureconnotation,Chinesestyledesignofredwinepackagingdesign,presentareallifeworksofart,quicklytoattracttheeyeofcustomer,andletitfallinlovewiththisbeautifuldesign.Appreciateit,tasteit,andletyourhearttobepeace,tranquilityandharmonyandelegant.Keywords:Artwork;Thedesignofpackaging;Uniqueness;Connotation;ThegreenpackagingIII目录摘要...................................................................................................................................................................IAbstract............................................................................................................................................................II第1章绪论..............................................................................................................................................41.1研究背景与意义........................................................................................................................41.1.1研究背景............................................................................................................................21.1.2研究意义............................................................................................................................21.2国内外红酒包装设计的发展现状........................................................................................21.2.1国内红酒包装设计的发展现状...................................................................................31.2.2国外红酒包装设计的发展现状...................................................................................41.3红酒包装设计的思考与创新.................................................................................................51.3.1市场现有红酒包装设计的思考...................................................................................51.3.2白兰地红酒包装设计的创新.......................................................................................61.4课题研究的内容与主要方法.................................................................................................61.4.1课题研究的内容..............................................................................................................61.4.2课题研究的主要方法.....................................................................................................7第2章白兰地红酒包装的设计理念与材料的选择.....................................................................72.1引言...............................................................................................................................................72.2白兰地红酒包装的设计理念.................................................................................................72.2.1环保节能............................................................................................................................72.2.2品牌定位设计...................................................................................................................82.2.3富有中国特色...................................................................................................................82.3白兰地红酒包装的材料选择.................................................................................................9第3章白兰地红酒包装的结构设计..............................................................................................113.1引言.............................................................................................................................................113.2白兰地红酒容器造型设计......................................................