unit-9.ppt-Advertisement

AdvertisingUnit9entertaining给人娱乐的informative提供有益信息的persuasive有说服力的costly昂贵的deceitful欺诈的instructive有教育意义的interestingattractive漱口水广告,口气不好是不能被宽恕的.基督教徒经常去向神父告解祈求上帝宽恕,神父都被熏得坐那么远。佳能相机防抖技术,如同将运动中的被摄物体固定.Askformore!渴望无限！Obeyyourthirst!服从你的渴望！Feelthenewspace!感受新境界！Let’smakethingsbetter!让我们做的更好！滴滴香浓,意犹未尽。Goodtothelastdrop.Justdoit.只管去做。It’scomingtrue.一切皆有可能。A:中国，瓷器的故乡B:防止污染C:绿化中国，防沙种树D:一个中国，祖国统一Cherishyourlife!Don’tdriveafterdrinking!这是来自福特（加拿大）的一款最新的创意广告，广告中所展出的福特车型是完全由一群舞蹈演员用自己的身体配合一些必要的汽车零件组合而成的。冰住营养，锁定健康——冰冻食品广告使用前后，天壤之别——调味品广告轻松享“瘦”，猫钻鼠洞——dietPEPSI减肥广告TeachingAims:Tomakestudentsawareoftheroleofadvertisinginourdailylife(advantagesanddisadvantages)ToapplywhattheyhavelearnttodesignaadvertisementforsomethingWarmingup1)Doyoulikereadingorwatchingadvertisements?2)Canyouillustratesometypesofadvertising?3)Wherecanyoufindadvertisements?Typesofadvertising1.TV/radio2.newspaper/magazine3.mail,billboardadvertising(路牌广告),4.billsandposters(海报),5.Internetadvertising,neonsign(霓虹灯招牌),6.showwindow(橱窗)advertising,7.Sandwichboard(挂在身上的广告牌).TheAdvantagesandDisadvantagesoftheAds.AdvantagesDisadvantagesincreasesalesandprofitsreducethepriceshelppeoplemaketherightdecisionmakepeopleawareofsocialproblemsprovideinformation…annoyingmisleadpeopleorcheatthemofmoneytakeuptoomuchtimeandspaceonTVandinthenewspapersgivefalseorincorrectinformation…英语广告语欣赏1.StartAhead.(Rejoice)成功之路，从头开始。（飘柔）2.Fresh-upwithSeven-up.(Seven-up)提神醒脑，喝七喜。（七喜）3.Focusonlife.(Olympus)瞄准生活。（奥林巴斯）4.Welead．Otherscopy．我们领先，他人仿效。（理光复印机）5.Thetasteisgreat.味道好极了。（雀巢咖啡）6.TakeToshiba,taketheworld.拥有东芝，拥有世界。（东芝电子）NewWordsof1—3段1.advertise{→advertisementv.+ment→n.}{→advertisingv.+ing→n/adj.}{→advertiserv.+er→n.}2.thirst:n.→thirsty:adj.promote:v.→promotion:n.exhibit:v.→exhibition:n.post:v.→poster:n.fly:v.→flyer:n.Text(1—3段)1.wayofpromotion:促销手段；促销方式2.commercialbusiness:商业贸易派生词3.beusedto:被用来；习惯于…Allmymoneywillbeusedtobuyacar.我所有的钱将被用来买车。Areyouusedtolivinghere?你习惯在这里生活吗？4.thepublic:公众；民众Thepublicarerequestednottomakenoiseinthehospital.民众被要求不要在医院里喧哗。5.…saying“FashionShow….Saturday”,后置定语，修饰sign.6.walksb.:带领/陪某人走；walk+动物：赶着/牵着走Shewalkedmetomycar.她陪我走到我的车旁。Iwalkmydogeveryeveningintheyard.每晚我在院子里遛狗。7.mean:意味着；意思是Whatdoyoumean?你什么意思？Doyoumeanme?你指的是我吗？8.bring…totheattentionof:“使…引起…的注意，使…成为…”Thenewsbringsthemattertotheattentionofoldpeople.这条新闻引起了老人的注意。9.bymeansof:通过；凭借Hegotpromotionbymeansofworkinghard.他通过努力工作获得了升职。10.makecommercials:做广告11.andsoon:等等；诸如此类Shespendsherdaydoinghousework,watchingTV,readingandsoon.她做家务、看电视、读书等度过一天。Paragraph4—712.agreatdealof:大量；许多Hespendsagreatdealofmoneyontravels.他在旅游上花了大量的钱。13.acommonwayofadvertising:常见的广告方式14.…wherethecustomersnoticethem.定语从句，修饰places,where在从句中作地点状语。That’sthetownwherehewasborn.That’sthetownwhich/thathewasbornin.这就是他出生的那个小镇。15.forexample:例如16.moreorless:差不多；几乎；多多少少；Ittookmoreorlessawholedaytopaintthewall.刷墙用了几乎一天的时间。Heismoreorlessinvolvedinthematter.他或多或少和这件事情有关。17.playarolein:起作用；担任角色Motherplaysanimportantroleinourfamily.母亲在我们家担当重任。18.helpsbtodosth:帮助某人做某事Fatherhelpedmetomakeadecision.条件状语从句父亲帮助我做出决定。↑19.Theyhelptomakeusbelieve｛thatifwebuytheirproducts,wewillbehappier,healthier,moreattractive,morepopular,moresuccessful,etc.｝→宾语从句，20.infact:实际上Infact,Iforgotwhathadhappened.实际上，我忘记发生了什么。21.Whattheywantisjusttomakeuspaymoremoney.↓主语从句22.…｛thatwemakesurewhatisrealandwhatisfalseintheads.｝→主语从句↓宾语从句Idon’tknowwhattodonext.我不知道接下来做什么。23.makesure:确保；确定Hemadesurethatthedoorwaslockedbeforeleaving.他确保离开前把门锁好。ExercisesonTextbookonPage81I.选词填空。1.Thismuseum(博物馆)willbeopentothe___nextweek.public2)Readingpractice(练习)hasaverygood__onourEnglishstudy.effect3)Thedoorsinthisbuildingwill___white.bepainted4)Thispopstar__ontelevisioneverySunday.appears5)___youare,youmustdoyourbest.Wherever6)She___awhitesilkskirtfortheparty.selected7)Weshouldpaymore___tothenewwordsinthetextbook.attention8)Thenewclassroombuildingwhich___byayoungengineer(工程师)isthehighestbuildingonthecampus.wasdesignedII.翻译短语。1.Iam___feelingalittlenervous(紧张的)aboutmyfuture.moreorless2.Itisagreed(同意)thatwomen____ineconomicdevelopment.(经济发展)playanimportantrole3.Wehavelearntalotfromforeigncountries(外国)___foreignlanguages.bymeansof4.Thereisusually____snowinthemountainarea(山区)oftheNortheast.agreatdealof5.Isthatso?___,Iamnotquitesure.(确定)Infact6.Beforeyouleave,youhaveto___thatthelightsareturnedoff.(关掉)makesureWorkbookPage68.2.1)Hisnewrecord(记录；唱片)ismuchtoo___butpopular.commercial2)The____broadcastthenewsindetail.(详细地)radio3)Ican’tfinditthoughIhavelookedforit___.everywhere4)Weexpected(期盼)him,buthenever___.appeared(出现)5)Thehall(大厅)can___twohundredpeople.contain6)Whichplace(地方)intheworldwouldyou___asyourperfect(完美的)home?select7)BritainandAmericasharea____language.common(同样的；)8)Nobodytook___ofthedangerhere.notice9)Itis___thatoneshouldobeythelaw(遵守法律).necessary10)Ifyouwanttosellyouroldsofa,whynotputan___inthelocalnewspaper?advertisement11)Keepsome____betweenyouandthecarahead.(前面的)space12)No___waspaidtohisadvice.(建议)attention（注意）1.Ifafashionshow(时装秀)istobeheldonSaturday,andyoupaintasignsaying“FashionShowcomingtotheExhibiti