格力电器战略管理

在安全生产高压态势下，他由测量施工岗位转战到分公司安全管理工作andduediligenceevaluationsarticle22ndheadoffice,branch(jurisdiction),riskmanagement,marketingmanagementbranchwithintheDepartment'screditbusinesspersonassumedresponsibilityforthesupervisionandinspectionandduediligenceevaluations.Article23rd,HeadOffice,branches(jurisdiction),riskmanagement,MarketingManagementDepartmentthroughon-siteandoff-siteinspection,investigationreport,interviewswithinvestigatorsforpre-loaninvestigationworkbywayofconductingsupervisionandinspection,qualityevaluationpre-loaninvestigationwork,andbasedontheevaluationresults,theimplementationofdiversitymanagement.24ththecontrolandinspection(a)theimplementationofthecreditsystem:thereisnobreachofcreditpolicyrelatingtothegrantingofcreditandtheheadoffice;(B)dualcreditrating:timelinessofratings,whethertheprovisionsoftherating,ratingresultsareaccurate;(C)thesurveycontents:datacollectioniscomplete,reportwritingiscomprehensive,indicatorsanalysisisobjective,real,conclusionsandthefactsareconsistentandreasonable;(D)doubleimplementationofinvestigationssystem:practicalimplementationofdoublesystem;(E)othersupervisionandinspectionofthecontents.25thduediligenceevaluationofficesandbranches(jurisdiction),riskmanagement,MarketingManagementDepartmentagreedtocarryoutpre-loaninvestigationsupervisionandinspectionwork,evaluatewhetherinvestigatorsduediligencetodeterminewhethertheexemptionshouldbe.Investigatorsshouldbecompatiblewith.Duediligenceassessmentshouldbebasedonthefactthat,followingtheprinciplesofobjectivity,impartialityandfairness.Article26thhead格力电器战略管理一、公司概况珠海格力电器股份有限公司成立于1991年，是目前全球最大的集研发、生产、销售、格力标志服务于一体的专业化空调企业。格力电器旗下的“格力”品牌空调，是中国空调业唯一的“世界名牌”产品。1、历史发展①创业阶段(抓产品)1991～1993年，新成立的格力电器，在朱江洪董事长的带领下，发扬艰苦奋斗、顽强拼搏的精神，克服创业初期的种种困难，开发了一系列适销对路的产品，抢占了市场先机，初步树立格力品牌形象，为公司后续发展打下良好的基础。②发展阶段(抓质量)1994～1996年，公司开始以抓质量为中心，提出了“出精品、创名牌、上规模、创世界一流水平”的质量方针，实施了“精品战略”，建立和完善质量管理体系，出台了“总经理十二条禁令”，推行“零缺陷工程”。③壮大阶段（抓市场、抓成本、抓规模)1997～2001年，公司狠抓市场开拓，董明珠总裁独创了“区域性销售公司”，成为了公司制胜市场的“法宝”。1998年公司三期工程建设完毕，2001年重庆公司投入建设，巴西生产基地投入生产，格力的生产能力不断提升，形成规模效益；同时，通过强化成本管理，在安全生产高压态势下，他由测量施工岗位转战到分公司安全管理工作andduediligenceevaluationsarticle22ndheadoffice,branch(jurisdiction),riskmanagement,marketingmanagementbranchwithintheDepartment'screditbusinesspersonassumedresponsibilityforthesupervisionandinspectionandduediligenceevaluations.Article23rd,HeadOffice,branches(jurisdiction),riskmanagement,MarketingManagementDepartmentthroughon-siteandoff-siteinspection,investigationreport,interviewswithinvestigatorsforpre-loaninvestigationworkbywayofconductingsupervisionandinspection,qualityevaluationpre-loaninvestigationwork,andbasedontheevaluationresults,theimplementationofdiversitymanagement.24ththecontrolandinspection(a)theimplementationofthecreditsystem:thereisnobreachofcreditpolicyrelatingtothegrantingofcreditandtheheadoffice;(B)dualcreditrating:timelinessofratings,whethertheprovisionsoftherating,ratingresultsareaccurate;(C)thesurveycontents:datacollectioniscomplete,reportwritingiscomprehensive,indicatorsanalysisisobjective,real,conclusionsandthefactsareconsistentandreasonable;(D)doubleimplementationofinvestigationssystem:practicalimplementationofdoublesystem;(E)othersupervisionandinspectionofthecontents.25thduediligenceevaluationofficesandbranches(jurisdiction),riskmanagement,MarketingManagementDepartmentagreedtocarryoutpre-loaninvestigationsupervisionandinspectionwork,evaluatewhetherinvestigatorsduediligencetodeterminewhethertheexemptionshouldbe.Investigatorsshouldbecompatiblewith.Duediligenceassessmentshouldbebasedonthefactthat,followingtheprinciplesofobjectivity,impartialityandfairness.Article26thhead为公司创造最大利润。④国际化阶段(争创世界第一)2001年至2005年，公司提出了“争创世界第一”的发展目标，在管理上不断创新，引入六西格玛管理方法，推行卓越绩效管理模式，加大拓展国际市场力度，向国际化企业发展。⑤创全球知名品牌阶段格力人在成功实现“世界冠军”的目标后，2006年公司提出“打造精品企业、制造精品产品、创立精品品牌”战略，努力实践“弘扬工业精神，追求完美质量，提供专业服务，创造舒适环境”的崇高使命，朝着“缔造全球领先的空调企业，成就格力百年的世界品牌”的愿景奋进。2、产品与服务电器业：充分利用品牌、资金、技术和人才上的优势，格力集团不断开展资本经营和对外投资。主要产品为空调。工业：集团坚持“以科技进步推动发展，以高新产品占领市场”的发展思路，以新产品、新技术主打市场，成功地创建了格力电器、凌达压缩机、格力罗西尼、格力磁电等一批有实力的工业企业。房地产业：2004年推出的新香洲旺角商业地产、拱北颐清园商住楼盘和2005年推出的拱北御枫美筑小区，引入全新的经营理念和营销管理模式，获得了业界、商界和消费者的广泛认同。石化产业：发展油品运输、采购、进口、储运、销售等环节业务，拓展化工品、成品油、煤炭等相关产品市场，条件成熟时，进入油品在安全生产高压态势下，他由测量施工岗位转战到分公司安全管理工作andduediligenceevaluationsarticle22ndheadoffice,branch(jurisdiction),riskmanagement,marketingmanagementbranchwithintheDepartment'screditbusinesspersonassumedresponsibilityforthesupervisionandinspectionandduediligenceevaluations.Article23rd,HeadOffice,branches(jurisdiction),riskmanagement,MarketingManagementDepartmentthroughon-siteandoff-siteinspection,investigationreport,interviewswithinvestigatorsforpre-loaninvestigationworkbywayofconductingsupervisionandinspection,qualityevaluationpre-loaninvestigationwork,andbasedontheevaluationresults,theimplementationofdiversitymanagement.24ththecontrolandinspection(a)theimplementationofthecreditsystem:thereisnobreachofcreditpolicyrelatingtothegrantingofcreditandtheheadoffice;(B)dualcreditrating:timelinessofratings,whethertheprovisionsoftherating,ratingresultsareaccurate;(C)thesurveycontents:datacollectioniscompl