金融危机对酒店业的影响及对策

分类号密级了UDC了金融危机对酒店业的影响及对策姓名：专业：班级：学号：指导教师：论文外文题目：TheimpactandCountermeasureofthefinancialcrisisonthehotelindustry了论文主题词：金融危机酒店业应对措施了外文主题词：FinancialcrisisThehotelindustryResponsemeasures了论文答辩日期：答辩委员会主席：评阅教师：了I原创性声明本人呈交的毕业论文，是在导师的指导下，独立进行研究工作所取得的成果，所有数据、图片资料真实可靠。尽我所知，除文中已经注明引用的内容外，本毕业论文的研究成果不包含他人享有著作权的内容。对本论文所涉及的研究工作做出贡献的其他个人和集体，均已在文中以明确的方式标明。本毕业论文的知识产权归属于培养单位。本人签名：日期：了II摘要从管理学的角度看，危机具有四个特征：一是具有突发性，何时何地发生何种危机难以预期，具有不确定性，这样对企业而言很难做出有针对性的防备；二是具有破坏性，即危机造成的影响是链式的，会迅速波及到企业的很多层面且极具威胁性，会造成损失甚至企业的倒闭；三是紧迫性，即需要快速反应；四是公众和舆论对企业和危机本身的关注性。经济危机的爆发从金融界一路波及到实业界，酒店业作为与金融实体关系最为密集的产业之一，影响在所难免。持续的金融危机，通胀、油价上升导致的交通成本上涨，让不论是消费旅游还是商旅出行的人们都收紧开支。消费旅游和商旅客人的减少使得在这条产业链条上的酒店业切实感受到了冬天般的寒冷。那么面对这场席卷全球的经济危机，酒店应如何去发展，才能在经济危机中立于不败之地并取得大的收益，成为许多酒店都在思索的问题。带着这个问题，本人通过上网、翻阅各类相关资料，初步了解到，经济危机对酒店业的影响以及应对措施，了解到经济危机下的酒店业要想立于不败之地，应该采取的应对措施。关键词：金融危机酒店业应对措施IIIAbstractFromtheviewofmanagementscience,thecrisishasfourcharacteristics:oneisasudden,whenthecrisisoccurstoexpectations,uncertainty,sothattheenterpriseisverydifficulttomaketargetedagainst;twoisdestructive,thatthecrisisisthechain,willquicklyspreadtomanyenterprisedimensionsandmenacing,haveresultedinthelossofevenbusinesses;threeistheurgency,namelytheneedforrapidresponse;fouristhepublicandpublicopiniontotheenterpriseandtheattentiontothecrisisitself.TheoutbreakoftheeconomiccrisisfromthefinancialsectortotherealLuBoandindustry,thehotelindustryasthefinancialentityrelationshipwiththemostintensiveindustries,influencecanhardlybeavoided.Theongoingfinancialcrisis,inflation,risingoilpricesleadtotrafficcosttorise,sowhetherconsumptionfortourismorbusinesstravelpeoplearetighteningexpenditure.Consumptionoftourismandbusinessguestshavedecreasedinthisindustrychainofhotelsandfeelthewintrycold.Sointhefaceoftheglobaleconomiccrisis,thehotelshouldhowtodevelop,abilityremaininvincibleintheeconomiccrisisandmadelargegains,asmanyhotelsareinquestion.Takingthisissue,IreadthroughtheInternet,variouskindsofrelevantinformation,apreliminaryunderstandingtotheeconomiccrisisonthehotelindustry,aswellastheinfluenceofresponsemeasures,tounderstandtheeconomiccrisisofthehotelindustrywantstoremaininvincible,weshouldtakethefollowingmeasures.Keywords:financialcrisis,thehotelindustry,measuresIV目录1引言........................................................................................................................12概述........................................................................................................................63金融危机对酒店业的影响....................................................................................93.1全球多个城市酒店出租率普遍下滑....................................................................................93.2上市公司业绩下滑较为明显...............................................................................................93.3餐饮需求尤其是高档餐饮需求开始缩减............................................................................93.4高档酒店首当其冲..............................................................................................................103.5酒店投资项目放缓或取消..................................................................................................104金融危机对酒店业的预期..................................................................................104.1房价将可能下跌但幅度不大..............................................................................................104.2酒店消费需求不会太过缩减.............................................................................................104.3酒店的长线投资仍被看好.................................................................................................114.4跨国酒店看好中国旅游业.................................................................................................114.5区域性将向全行业蔓延.....................................................................................................114.6部分酒店将为缩减开支而裁员.........................................................................................125面对金融危机的影响酒店的对策......................................................................125.1创新管理——个性促销......................................................................................................125.2联合救援——酒店+互联网...............................................................................................135.3灵活定价——吸引客源......................................................................................................145.4提高质量——发展之本......................................................................................................145.5成功模式——酒店+餐饮....................................................................................................165.6控制成本——发展要领......................................................................................................17结束语.....................................................................................................................23致谢............................................................................................错误!未定义书签。参考文献.................................................................................................................1911引言随着我国改革开放的不断发展，特别是加入WTO后，