市场营销-SWOT-分析-英文版-(HUAWEI-E583X-S-WIRELESS-MODEM-)

HUAWEIE583X-SWIRELESSMODEMAbstractTheaimofthereportistohaveaSWOTanalysisofHuaweiE5inthemarketofBeijing.Inthereport,IwillshowthebackgouundanddevelopmentofHuawei.Moreover,IwillshowtheeconomicenvironmentofBeijing.ThenIwillintroducethenewproduct-E5.Andgiveanintimateanalysisfromstrength,weakness,opportunityandthreat.Fromtheanalysis,IwillstudywhetherBeijingisagoodplaceforHuaweiE5.FinallyIwillgiveanrecommendationaboutit.Text:Company:Huaweihasbeenaleadingend-to-endIPnetworkandservicesolutionproviderwithcompleteself-proprietaryintellectualpropertyrights.Huaweiisalsoprovidingmanykindsofproductsforenterprisesandindustries.Huaweioffersthemostcompletetelecomproductportfolio,coveringmobile,broadband,corenetwork,transmissionnetwork,datacommunication,value-addedservices,terminalsandservices.Featuringhighquality,excellentservice,lowoperatingcostsandhighcustomerpriority,ithaveestablishedcomprehensivestrengthsandcontinuouslyprovidecompetitiveproductsandservicesforcustomers.Product:HuaweiE583X-Swirelessmodemisanewproduct.PeopleusuallycallitE5forshort.ItwasondisplayinGSMAcongressforthefirsttime.Afterthat,morethan30companiessignacontracttoHuaweionE5andmorethan70companieswereinterestedinit.ItstartedtobesoldinChinaonDecember2009.Thepriceis1500RMBnowinChina.HUAWEIE583X-SWirelessModem(hereinafterreferredtoastheE5)isahigh-speedpacketaccess(HSPA)universalserialbus(USB)modem.Itisamulti-modewirelessterminalforSOHO(SmallOfficeandHomeOffice)andbusinessprofessionals.YoucanconnecttheE583X-SwiththeUSBinterfaceofacomputer,orconnecttheE583X-SwiththeWiFi.IntheserviceareaoftheHSPA/UMTS/EDGE/GPRS/GSMnetwork,youcansurftheInternetandsend/receivemessages/emailscordlessly.TheE583X-Sisfast,reliable,andeasytooperate.Thus,mobileuserscanexperiencemanynewfeaturesandserviceswiththeE583X-S.ThesefeaturesandserviceswillenablealargenumberofuserstousetheE583X-Sandtheaveragerevenueperuser(ARPU)ofoperatorswillincreasesubstantially.Environmentalanalysis:Macroenvironment:BeijingisthecapitalcityofChinaandthepoliticalandculturalcenterofChina.ItisinthenorthofChina.Beijinghasapopulationofmorethan16million.AbouthalfpeoplewholiveinBeijingusenetwork.BeijingheldOlympicGamesintheyearof2008.However,therearealsosomeproblemsinBeijing.Therich-poorgapisexistinBeijing.Beijinggrowsofastsoitattracttherichpeopletocomeherebuttherestillhavethepoorpeoplehere.ThatcausethehignpriceofthehouseinBeijing.SomanypeopleliveinBeijinganditistoocrowdedinthecenterofthecity.Anotherproblemisairpollution.Therearesomeindusralfactoriesheresomeyearsago.NowtheairinBeijingisbetterthanthatinthe1990’s.Microenvironment:Theseyears,thegovernmentputforwardtheconceptof“caputaleconomy”.ThatmeansBeijingisthecitythatconnectChinaandtheworld.ItshowsChinatothewholeworld.ThescaleofthethirdindustryinBeijingrankthefirstamongthecitiesinChina.Attheyearof2008,theGDPofBeijingis1.0488trillion,increasedby9%.Attheyearof2009,theGDPofBeijingis1.1866trillion,increasedby10.1%.TheGDPofperpersonis10298.3dollars.ItrankthesecondinChina.ThefirstoneisShanghai.TheEngelcoefficientofBeijingis31.8%attheyearof1005.ThatmeanBeijingbecametherichsocietyin2005.SWOTANALYSISStrengths:Technological:Wirelss:E5isthefirstwirelessmodemintheworld.Itisarealwirelessconnectivity.Soitiseasytotake.Itsizejustlikeacreditcard.Itcanbeputintothepocket.Ithassomanyfunctions.ThethreemianlyfunctionsareUSBModem,Wirelessrouterandshortmessagingservice.Functions:USBModemTheE583X-SsupportsthePSdomaindataservicebasedonHSPA/UMTS/EDGE/GPRS.AfteryouconnecttheE583X-StoaPCwithaUSBinterface,theE583X-SdriverisinstalledonthePCautomaticallyandtheshortcutoftheWEBpageisdisplayedonthePCdesktops.YoucanconfigureAPNontheE583X-SWEBpage(ordirectlyusethedefaultsettings)andsetupanetworkconnection.ThenyoucansendorreceiveE-mail,accessthenetworkthroughwirelessconnection,anddownloadfilesthroughwirelessdatachannels.WirelessRouterTheE583X-ScanbeusedasawirelessrouterwhentheWiFiisenabled.YoucanaccesstheInternetservicethroughsettingupthewirelessnetworkconnectionwiththeE583X-S.AmaximumoffivewirelessuserscanaccesstheE583X-Satthesametime.YoucansetuptheWLANwiththeaccesspoint(AP)function.SMSTheE583X-Ssupportsmessagewriting/sending/receivingandgroupsending(upto10contactsatatime).YoucanmanagemessagesthroughtheWEBpage,suchasinbox,outbox,draft.Youcanalsosortthemessagesbytelephonenumberortime.Itcanhelp21productsconnectnetsuchasTV,DPF,NAS,MP3player,Mediaplayer,PortableGameConsole,IPcellphone,MID,Netbook,Notebook,PND,DVDplater,DVDrecorder,BDset-tops,Set-topBox,DVR,DMA,GameConsole,AudioSystem,DesktopPCs.E5canserve5productstoconnectnetatthesametime.Cost:HuaweiheadquarterinShenzhenandthefactoryisinDongguan.Thetwocitiesarenotfaraway.Sothehumanresourcecostcanturnlower.Besides,Chineseslabourismuchcheaperthanmanywesterncountries,sothelabourcostcanbelower.Forexample,HuaweipaidChinesestaffonlyonethirdtoonefourthcomparewiththestaffwhocandothesamethinginEurope.Butthestaffhavetodo50%moreworkthanEuropenstaff.Withthesamemoney,Huaweicancangetabout10timeseffortinresearchthantheEuropecompaniesorAmericancompanies.Thatisabigadvantage