舒格英文版大学生淘宝网站消费市场调研报告

Collegestudents'taobaostationconsumermarketresearchreport1.IntroductionTaobaoisChina'spopularonlineretailplatform,withnearly500millionregisteredusers,fixedmorethan60millionvisitors,everydayatthesametimeeverydayonlinenumberhasmorethan800millionpiecesofgoods,sold48000itemsperminuteonaverage.Bytheendof2015,taobaopeakdailyturnoverreached4.38billionyuan,create2.708milliondirectandfullemploymentopportunities.Withtheexpansionoftaobao,andtheincreaseofthenumberofusers,taobaowastransformedfromasingleC2CnetworkmarketincludingC2C,grouppurchase,distribution,saleandotherelectroniccommercemode,comprehensiveretailbusinesscircle.Hasnowbecomeoneofworldwidee-commercetradingplatform.Taobaoasthemaincontemporaryonline,likecollegestudents,notonlyconvenientforcollegestudents'shopping,pricethanmarketvalue,somecollegestudentsalsoopenedtheirowntaobaoshopandyourselfasaboss,butmoreistheconsumerintaobaostation.2.purpose1.Throughthesurveyofundergraduate'sbehavioroftaobao,understandandseekcollegestudentsshoppingtrendandthestandardofcollegestudents'shopping.2.Understandthecontemporarycollegestudents'attitudetowardonlineshoppingconsumption,correctguidingcollegestudents'onlineshoppingsatisfactionThepotentialforonlineshoppingandexpectations.3.Surveycontent1.Thepersonalbasicinformation,collegestudents'name,gender,age,professional,andtheconsumptionlevelofeachmonth.2.Thebasicsituationofcollegestudentsusetaobaotoinvestigatecollegestudentsthroughwhatwaytotaobao,thenumberofmonthlyaverageusetaobao,taobaoiscommonlyusedinwhattobuy.3.Thecollegestudents'taobaopurchaseoverallsatisfaction:investigatingthecauseofthecollegestudentstousetaobao,mainlybecauseoftheadvantagesoftaobao,fortaobaocompanysatisfiedandunsatisfied.4.Collegestudentsfortaobaocompany,expectationsforthefuturedevelopmentofresearchproblemsofcollegestudentsbelievethatonlineshopping,thinkwhatarethemainstandardsandwanttoprovideonlineshoppingmorerightsprotection.4.scheduleInvestigationoftime:onMarch16,2016-June16OnMarch22,March16-,determinetheresearchtopicOnMarch23-April5,investigationandresearchcontentOnApril6-April12,thedesignschemeOnApril13-April30,thefirstdraftofthequestionnairedesignOnMay1-May15,modifythequestionnaireMay16-May31,thedatacollectionOnJune1-June7,dataanalysisOnJune16,June8-,writethereportanalysisTIMESCALEFORPROJECTActionsfrom16thMarch,2016to16thJune,20163.16-3.223.23-4.54.5-4.124.13-4.305.1-5.155.16-5.316.1-6.76.8-6.16ThethemeofresearchResearchsurveyandcontentDesignplanDesignquestionnairedraftModifyquestionnaireGatherDataAnalyzedataWritethereport5.TheinvestigationplacesandobjectsTaobaoconsumersatisfactionofcollegestudents,wethelocationofthesurveyispartofhunanuniversityoftechnologyinstitute,theobjectoftheinvestigationisthehunanuniversityoftechnologyschoolstudentsofthecollege.Readinesssurveyof10colleges,atotalof300copiesofquestionnaires.Thecorrespondingspecificlocationforeachcollegeclassroomandstudylounges,30oftheaveragecollege,sophomore,junior,senioryear5menandwomen,respectively.6.SurveymethodsandsurveymethodsInordertomorecomprehensiveunderstandingofstudentsatisfactiontotaobaoindustrysituationofhunanuniversityoftechnology,weadoptedon-the-spotquestionnaireandon-the-spotinterviewwayofcombiningtheinvestigation,atthesametimealsowillcollectsomesecondarydatatocompletethesurvey.Usingquestionnaireandon-the-spotinterviewobtainaccuratedata,thiswillbethesurveyofmasterdata,secondarydatacollectedasasecondarydata,todeterminethecollegestudents'satisfactiontotheindustryinrecentyearsPrimarysources:Fieldsurvey,theinvestigatorsusedunifieddesignofthequestionnairetotherespondentstothesubjectivenonrandominvestigationmethod,undertheconditionoftheinformationorconsultationtofillouttheanswer,thesiteandthenrecoverthequestionnaire.7.Moralrequirements1.Tointerceptsurvey,adheretotheprincipleofrespectfornature,thepublicwelfareprinciple,fairprinciple,principleofknowledge,understandtheprinciple,thevoluntaryprinciple2.Fullyprotectindividualprivacy,thisinformationisusedtoinvestigateonly,noanypersonalinformationleakage.3.Toensurethatthevoluntaryprinciple4.Theinvestigationprocedureisadvantageoustothevoluntaryprinciple5.Thechoiceofrespondentswantjustice,andletusknowthewaytheyselected6.Investigateandacceptedbytheinvestigationobjectrecognitiondegreeshouldbesuitableforinvestigation7.Identifyandmitigatepotentialdanger(e.g.,psychological,social,physical,economic,andlegalaspectsofhazard)8.Thesurveywillnotdomoreharmthangood9.Toattachtheobjectrecommendapprovalsheetandsurveymethod10.Surveyplanisclear,complywiththerequirementsforinvestigationReferences:://://baike.so.com/doc/7014990-7237879.html(a)questionnaire(questionnaire)CollegestudentstaobaomarketsurveyMydearstudents!Hello,firstofallthankyouinspiteofbeingverybusytoglancetaketimetofilloutthisquestionnaire,Iamacollegestudent,nowwiththeneedofcourse,wewanttotaobaocustomersatisfactioninvestigation