您好,欢迎访问三七文档
当前位置:首页 > 商业/管理/HR > 人事档案/员工关系 > 论文超市经营中存在的问题及对策分析初稿
南阳理工学院毕业设计(论文)题目:南阳市世纪龙超市经营中存在的问题及对策研究姓名:***学号:341070**专业:工商管理系别:******指导教师:*****起止日期:1南阳市世纪龙超市经营问题及对策研究[摘要]:世纪龙超市是南阳的本地企业,和许多超市一样,它在快速发展的同时,遇到了很多问题,主要表现在市场定位,商品价格,商品促销,安全管理和连锁经营等方面。针对这些问题主要的解决方法有细分市场重新定位,实施成本领先战略,建立健全安全机制,完善人事招聘及培训制度,注重室内购物氛围的培养等关键字:问题市场定位商品管理实施对策2ThemanagementproblemsandcountermeasuresofNanyangCenturydragonsupermarketAbstract:Intoday'svolatileeconomy,supermarketaspeopleapartoflife,playsamoreandmoreimportantrole,oursupermarketsectordevelopmenttimeisshort,quickspeed,andfacethecompetitionisfierce.Oneisthehigh-speeddevelopmentofthesupermarketscale,ontheonehand,thebackwardmanagementlevelinourcountry,suchlarge-scalesupermarketproducedatthesametime,itsmanagementbuttherewasalotofproblems.Centurydragonsupermarketisnanyang,andmanysupermarketslocalenterprise,asitinfastdevelopmentatthesametime,meetmanyproblems,whichliesinthemarketorientation,commodityprices,commoditysalespromotion,securitymanagement,chainoperation,etc.Aimingattheseproblems,themainsolutionshavesegmentmarket,repositionimplementationcost-firststrategy,establishandperfectthesecuritymechanismandperfectthehrrecruitmentandtrainingsystem,emphasizetheindoorshoppingatmosphereofthetraining,etcKeywords:ProblemsMarketPositioningMerchandiseManagementCountermeasure3目录前言..................................................................................................................................................41、南阳世纪龙超市现状介绍.........................................................................................................42、南阳世纪龙超市存在的问题.....................................................................................................52.1超市经营环境方面.............................................................................................................52.1.1特价促销活动少......................................................................................................52.1.2商品陈列不规范、不生动.....................................................................................52.1.3经营特色不突出......................................................................................................62.1.4卖场氛围低,顾客消费潜力挖掘不够.................................................................62.2商品数量、质量及服务方面.............................................................................................72.2.1郊区超市经营规模小,商品品牌种类少.............................................................72.2.2部分商品的质量不合格.........................................................................................72.2.3忽视服务质量管理.................................................................................................72.3安全管理方面.....................................................................................................................82.3.1商品防范措施不健全,安全隐患大.....................................................................82.3.2超市外在安全管理不够,顾客财产损失问题严重.............................................92.3.3超市内部通道设置不规范.....................................................................................92.4超市连锁经营方面的问题.................................................................................................92.4.1没有统一服务标准,服务水平不高......................................................................92.4.2连锁经营现代化手段落后....................................................................................102.4.3超市配送中心建设不到位....................................................................................102.5商品价格偏高...................................................................................................................103解决问题的对策..........................................................................................................................113.1营造良好的超市购物环境...............................................................................................113.1.1商场布局方面.......................................................................................................113.1.2商场内部刺激物方面...........................................................................................113.2选择正确的目标市场,实行差异化的市场定位...........................................................123.3注重安全管理...................................................................................................................133.3.1人员财产安全方面...............................................................................................133.3.2商品的安全管理方面...........................................................................................143.4规范连锁超市的发展......................................................................................................143.4.1统一服务规范.......................................................................................................143.4.2加强超市信息化建设...........................................................................................153.4.3解决配送中心的建设资金问题...........................................................................153.5实施成本领先战略...........................................................................................................153.5.1进货方面.........................................
本文标题:论文超市经营中存在的问题及对策分析初稿
链接地址:https://www.777doc.com/doc-2064539 .html