译林牛津版高中英语模块四Unit1Advertising教案学案练习一体化

译林牛津版高中英语模块四Unit1Advertising教案学案练习一体化学习目标1．词汇：advertise，share，persuasive，product,service,promote,place,intended,educate,welfare,complete(ly),lie,claim,aware,toothpaste,breath,cure,customer,connect,trick,creative,public,lead,nationwide,campaign,drug,deal,social,commit,smart,satisfied,publisher,unique,senior,choice,recommend,purchase,copy,sweet,sales,bar,packaging,update,design,unforgettable,fashionable,convenient,continuously,functional,filling,available,various,particular,goal,target,media,mailing,determine,appeal,react,gather,approach2．词组、短语：beusedto，besatisfiedwith,encouragesb.todosth.,poststh.ontheschoolwebsite,learnabout,dosomeresearchon,haveinformationtodosth.,sharesth.withsb.payfor,dosth.forfree,beintendedtodosth.,educatesbaboutsth.,tellsb.thetruth,protectsb.from,beawareof,evenif,beproudof,feelgoodabout,connectsth.to,playtrickonsb.,servethepublic,bemeanttodosth.,lead(live)a…life,dealwith，believeinsth.,publicsserviceprojects,ProjectHope,schooleverychild,besmartabout,besupposedtodosth.,persuasivelanguage,excitingimages,bepopularwith,marketshare,salestargets,marketleader,beofhighquality,salesfigures,forthebenefitof,haveagoal,getsb.todosth.,createtherightmessage,careabout,beconcernedwith,affectone’slife,getthemessageacross,dependon,comeupwith,3．语法、结构：directspeechandreportedspeech直接引语和间接引语4．技能指导：1）readexpositorywriting2）writeanadvertisementanddevelopanadvertisingcampaign合作探究WelcometotheunitI．Readthefollowingandtellwhattheyarefor:1.Home-carehelperfordisabledwomaninherdowntownhome,providepersonalcareandrecreation,10a.m.to6p.m.,fivedaysaweek.824-3174between4and7p.m.2.Largebedroominsharedhouse,closetodowntownandUniversity,off-streetparking,onbusroute,parkwithtenniscourtsacrossthestreet.824-2723or823-0236.3.11a.m.to2p.m.completePastaDinners$28.5Tel:[phone].Tent--￡35Nylon,blueandgreen;lmhigh,120cmwide,190cmdeep(fortwopeople)PortableCDplayer--E60Withradio,stereoheadphones,case.Nobatteries.16cmx13cmx6cm.Weighs2kg5.Save25%Allmen'spyjamasII．Wehavetwobasictypesofadvertisements.OneisAcommercialadvertisement(CAs商业广告),andtheotherisPublicserviceadvertisement(PSAs公益服务广告).ReadandenjoythefollowingadvertisementsanddecidewhicharePSAsandwhichareCAs.1)MakeitpossiblewithCanon.佳能数码相机广告2)Thedailymodern日产（尼桑）汽车广告3)PlannedParenthoodChildrenbychoice,Notbychance4)There’snobetterwaytofly.德国汉莎航空5)Thepowerofdreams本田汽车广告6)MakePovertyHistory7)Likenoother索尼产品广告8)TakeTOSHIBA,taketheworld.9)Onebyonetheystepforward:anurse,ateacher,ahomemaker.Andlivesaresaved.10)Wecanbeatextremepoverty,starvation,AIDS.Butweneedyourhelp11)Thechoiceofanewgeneration.新一代的选择。——百事可乐12)Askformore渴望无限——百事流行鞋13)Impossiblemadepossible使不可能为可能——佳能打印机14)We'renotaskingforyourmoney;we'reaskingforyourvoice.CAs：__________________________________________________________________________________________________________________________________________PSAs:__________________________________________________________________________________________________________________________________________Reading&discussionReadthepassageofReadinganddecidethemainideasforeachparagraphafterdiscussion.Para1__________________________________________________________Para2__________________________________________________________Para3__________________________________________________________Para4__________________________________________________________ActivitiesanddiscussionI.Learntodesignsomequestions，expressyouropinionandstatetheviews.Q1：_________________________________________________________________Q2：________________________________________________________________Q3:________________________________________________________________Q4:________________________________________________________________II.TrytojoinyourmainideastogetherwithsomeothersentencestoformasummaryofyourReading.________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________Wordsandexpressions3．研析：词汇1.sharen.一份（报酬、责任、权利等），股份，Ifyouwantashareofthepay,you’llhavetodoyourshareofthework.如果你想得到一份报酬，就得做好你该分担的那一份工作。Sheowns5000sharesinthecompany.她拥有公司的五千股份。Childrenshouldhaveashareindecidingwhichsubjectstheystudy.孩子们应可参与决定学习哪些课程。Vt.tojoinwithotherpeopleinowning,using,ordoingsomething分享，共有，分担Everyoneinthehousesharesthesamebathroom.家里的人都共用一个浴室。He’ssurewe’llwinthematch,butIdon’tsharehisfaithintheteam.他肯定我们会赢这场比赛，但我没有他对球队的那种信念。also又作shareout,todivideandgiveoutinshares分配，均分Hispropertywassharedbetweenhisch