chuong-4-marketing-2

42.(p.102)AsMikeJoneshasgrownuphehaslearnedagreatabouthisculturefromhisschools,church,massmedia,andfamily.Thislearningiscalled:A.acculturation.B.socialization.C.naturalization.D.emancipation.E.adaptation.Difficulty:HardType:Application43.(p.98,CrossingBorders4.1)ThefollowingtraitshavebeenidentifiedasthosesharedbyhumansEXCEPT__________.A.conceiveofsuccessandfailureB.overestimateobjectivityofthoughtC.expressemotionswithfaceD.engageinsportactivitiesE.imitateoutsideinfluencesDifficulty:EasyType:Knowledge44.(p.102)MervinisexcitedabouthisnewhomeinthePhilippines.EventhoughhewasborninLosAngeles,Mervinhasbeengiventheopportunitytolearnaboutanewculture,formnewfriends,andcapitalizeonopportunitiesthanwerenotavailableinhisprevioushomeorworkplace.Mervinwillgothroughwhatiscalleda______________asheadjuststolivinginManila.A.acculturationB.socializationC.naturalizationD.emancipationE.standardizationDifficulty:ModerateType:Application45.(p.103)Thefamily,religion,schools,themedia,government,andcorporationsareallillustrationsofwhatarecalled:A.socialinstitutions.B.culturalicons.C.internalvariables.D.externalvariables.E.demographicvariables.Difficulty:ModerateType:Knowledge46.(p.104)Inmostculturesthefirstsocialinstitutioninfantsareexposedtooutsidethehometakestheformofa:A.daycarecenter.B.school.C.religiousinstitution(church,mosque,shrine,ortemple).D.shoppingmall.E.governmentagency.Difficulty:HardType:Comprehension47.(p.104)Accordingtothetext,thereissomegoodnewsaboutgenderequalityinrecentyears--the__________gapbetweenthesexesisnarrowinginmanyplacesaroundtheworld.A.intelligenceB.employmentC.identityD.educationE.languageDifficulty:EasyType:Knowledge48.(p.105)__________areseenasleadingpositiveculturalchangesandprogressaroundtheworld.A.SchoolsB.SportsstadiumsC.LaborunionsD.DogmaticreligionsE.InternetandtelevisionDifficulty:EasyType:Knowledge49.(p.105)Thefoursocialinstitutionsthatmoststronglyinfluencevaluesandcultureareschools,churches(religiousinstitutions),families,and:A.shoppingmalls.B.daycarecenters.C.governmentagencies.D.themedia.E.corporations.Difficulty:ModerateType:Comprehension50.(p.106)Comparedwiththeearly(duringchildhood)anddirectinfluencesoffamily,religion,school,andthemediaduringchildhood,governments:A.holdaverystrongposition.B.holdamoderateposition.C.holdrelativelylittlesway.D.controlagreatdealofourlives.E.basicallyignorepeople.Difficulty:HardType:Application51.(p.106-107)Themostusefulinformationonhowculturalvaluesinfluencevarioustypesofbusinessandmarketbehaviorcomesfromworkdoneby:A.SigmundFreud.B.GeorgeGallup.C.GeertHofstede.D.AynRand.E.MiltonFriedman.Difficulty:HardType:Knowledge52.(p.107,Exhibit4.5)Manylanguagesareverydifferentfromotherlanguages.WhichofthefollowinglanguagesisthemostdistantfromEnglish?A.French.B.German.C.Spanish.D.Arabic.E.Taiwanese(Taiwan).Difficulty:HardType:Knowledge53.(p.108)The________________Indexreferstothepreferenceforbehaviorthatpromotesone'sself-interest.A.Individualism/CollectivismB.PowerDistanceC.UncertaintyAvoidanceD.RitualE.LanguageDifficulty:ModerateType:Knowledge54.(p.107,Exhibit4.5)WhichofthefollowingcountriesscoreshighestontheIndividualism/CollectivismIndexmeaningthatthiscountryvaluesandrewardsindividualinitiativemorethattheotherscited?A.BrazilB.GreeceC.FranceD.GermanyE.UnitedStatesDifficulty:EasyType:Application55.(p.107,Exhibit4.5)Whichofthefollowingcountrieswouldhavethemostaffinity(scorehighest)forcollectivism(cohesivegroupsarehonoredandencouraged)?A.GreatBritainB.AustraliaC.CanadaD.FranceE.JapanDifficulty:EasyType:Application56.(p.108)TheUncertaintyAvoidanceIndexmeasurethetoleranceof___________and__________amongmembersofasociety.A.socialequality;inequalityB.self-interest;collectiveinterestC.uncertainty;ambiguityD.primary;secondarylanguagetoleranceE.ritual;dislocationDifficulty:ModerateType:Comprehension57.(p.107,Exhibit4.5)EmmaSmithhasjustbeenhiredasaconsultantfortheSmithBarneystockbrokeragefirm.HertaskistodeterminewhetherSmithBarneyshoulduseface-to-facecontactstoencouragesalesorthemoreimpersonalelectroniccommunicationsthathavebecomesopopulartoday.Herdataindicates(basedonreviewsofIndividualism/Collectivismstudies)thatallbutoneofthefollowingcountrieswouldprobablyfavorelectroniccommunication.Whichcountrywouldmostlikelyfavorface-to-facecontactwithaSmithBarneybroker?A.UnitedStatesB.AustraliaC.CanadaD.JapanE.GreatBritainDifficulty:ModerateType:Application58.(p.109,CrossingBorders4.2)Givingagiftinanothercountryrequirescarefulattentionifitistobedoneproperly.Accordingtothecharacteristicsofgiftgivingthatfollows,whichcountrymostlikelymatcheswiththisformofgiftgiving?Characteristics:nevermakeanissueofagiftpresentation--publiclyorprivately;giftsshouldbepresentedprivately,withtheexceptionofcollectiveceremonialgiftsatbanquetsorafterspeeches.A.ArabWorldB.UnitedStatesC.JapanD.LatinAmericaE.ChinaDifficulty:ModerateType:Application59.(p.110-111)Ritualsletpeopleknow:A.whattoexpect.B.whatsomethingcosts.C.howthegovernmentoperates.D.theimpactoflanguage.E.theancientritesofworship.Difficulty:ModerateType:Com