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快消品从业人员必懂的英文销售术语DA(Distribution&Assortment)分销Location:位置Display:陈列Pricing:价格Inventory:库存Merchandising:助销Promotion:促销KA(KeyAccount):重点客户GKA(GlobalKeyAccount):全球性重点客户NKA(NationalKeyAccount):全国性重点客户LKA(LocalKeyAccount):地方性重点客户RKA(RetailKeyAccount):零售重点客户SM(ShoppingMall):大型购物消费中心简称销品茂HYM(Hypermarket):巨型超级市场,简称大卖场SPM(Supermarket):超级市场,简称超市S-SPM(Small-Supermarket):小型超市M-SPM(Middle-Supermarket):中型超市L-SPM(Large-Supermarket):大型超市C&C(Cash&Carry):仓储式会员店CVS(ConvenienceStore):便利店GS(GasStation):加油站便利店DS(DiscountStore):折扣店MT(ModernTrade):现代渠道TT(TradiditionalTrade):传统渠道OT(OrganizedTrade):现代特殊渠道OP(OnPremise):餐饮渠道HBR(Hotel,Bar,Restaurant):旅馆、酒吧、餐馆等封闭性通路WHS(Wholesaler):批发商2ndtierWs:二级批发商DT(Distributor):经销商,分销商2ndDT:二级分销商DIST(DistributorSystem):专营分销商MW(ManagedWholesalers):管制批发商PW(PassiveWholesalers):传统批发商DSD(DirectStoreDelivery):店铺直接配送CSTD(CompanySellsThirdPartyDelivers):我销他送DC(DistributionCenter):配送中心TPL(ThirdPartyLogistics):第三方物流CRP(ContiuousReplenishment):持续补货CAO(ComputerAssistedOrdering):计算机辅助订货PUR(Purchase):进货OOS(OutofStock):缺货Inventoryday:库存天数SKU(StockKeepingUint):最小库存计量单位UPC:通用产品编码BarCode:条形码Slim(Slim):纤细,苗条(包装)TC:铁罐包装AC:铝罐包装TP(TETRAPAK):利乐无菌包装(俗称纸包装)PET:宝特瓶(俗称胶瓶)POSM(PointofSaleMaterials):陈列品GE(GondolaEnd):端架MIT(MarketingInpactTeam):卖场整合性陈列;堆箱TG(TypeGenus):堆头IslandDisplay:堆头式陈列FloorDisplay:落地割箱陈列PalletDisplay:卡板陈列StripDisplay:挂条陈列SidekickDisplay:侧挂陈列CheckoutDisplay:收银台陈列CoolerDisplay:冰柜陈列SecondaryDisplay:二次陈列CrossDisplay:交叉陈列PG(PromotionGirl):促销员P-T(Part-timer):临时工,特指临促POP(PointOfPurchase):门店广告Pricediscount:特价On-Pack:绑赠Sampling:试吃RoadShow:路演,大型户外促销活动DM(DirectMail):商场快讯商品广告;邮报PR(PublicRelation):公共关系NP(NewsPaper):报纸杂志AD(Advertisement):广告GRP(GrossRatingPoint):毛评点;总收视点(媒介用语)Loyalty:忠诚度Penetration:渗透率ValueShare:市场份额AVE(Average):平均数WTD(Weighted):加权NUM(Numeric):数值PP(PreviousPeriod):上期YA(YearAgo):去年同期VOL(Volume):销售量VAL(Value):销售额VAL-PP(ValuePP):上期销售额VAL-YA(ValueYA):去年同期销售额YTD(YearToDate):截至当期的本年累计MTD(MeansMonthtoDate):本月到今天为止SPPD(SalesPerPointofDistribution):每点销售额BTL(BelowTheLine):线下费用ATL(AboveTheLine):线上费用ABC(Activitybasedcosting):成本动因核算法(又称:巴雷托分析法)U&A(UsageandAttitude):消费态度和行为(市场调查)FGD(FocusGroupDiscuss):座谈会(市调一种)StoreCheck:终端调查,铺市率调查CR:销售代表CR-OP:销售代表-餐饮渠道CR-OT:销售代表-现代特殊渠道CR-MT:销售代表-现代渠道CR-TT:销售代表-传统渠道OTCR:现代渠道销售代表WDR:批发拓展代表ADR:客户拓展代表DCR:分销商合约代表DSR:分销商销售代表KSR:大客户销售主任KAM:重点客户经理CDM:渠道拓展经理MDR:市场拓展代表MDE:市场拓展主任MDM:市场拓展经理TMM:通路行销市场经理TDS:区域拓展主任TDM:区域拓展经理LTDM:高级区域拓展经理UM:业务单位经理(大区经理)GM(GeneralManager):总经理GMDR(GeneralManagerDirectReports):总经理直接下属VP(VicePresident):副总裁FVP(FirstVicePresident):第一副总裁AVP(AssistantVicePresident):副总裁助理CEO(ChiefExecutiveOfficer):首席执行官COO(ChiefOperationsOfficer):首席运营官CFO(ChiefFinancialOfficer):首席财务官CIO(ChiefInformationOfficer):首席信息官Director:总监HRD(HumanResourceDirector):人力资源总监OD(OperationsDirector):运营总监MD(MarketingDirector):市场总监OM(OperationsManager):运营经理PM(ProductManager):产品经理BM(BrandManager):品牌经理4P(Product、Price、Place、Promotion):4P营销理论(产品、价格、渠道、促销)4C(Customer、Cost、Convenience、Communication):4C营销理论(顾客、成本、便利、沟通)4V(Variation、Versatility、Value、Vibration):4V营销理论(差异化、功能化、附加价值、共鸣)SWOT(Strengths、Weaknesses、Opportunities、Threats):SWOT分析法(优势、劣势、机遇、威胁)FABE(Feature、Advantage、Benefit、Evidence):FABE法则(特性、优点、利益、证据)USP(UniqueSellingPropostion):独特销售主张3A(Avalible、Able、Adsire):买得到、买得起、乐得买PDCA(Plan、Do、Check、Action):PDCA循环管理(计划、执行、检查、行动)OEM(OriginalEquipmentManufacturer):原始设备制造商,俗称“贴牌”ODM(OriginalDesignManufacturer):原装设计制造商OBM(OwnBrandManufacturer):自有品牌制造商IPO(InitialPublicOffering):首次公开募股LOGO:商标Slogan:广告语FMCG(FastMovingConsumerGoods):快速消费品DCG(DurableConsumerGoods):耐用消费品
本文标题:快消品从业人员必懂的英文销售术语
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