新职业英语基础篇Unit4教案

Unit4ProductTeachingobjectives:1)Graspthemainideaandstructureofthetext;2)Masterthekeylanguagepointsandgrammaticalstructuresinthetext;3)Readingstrategyandmethods4)Howtomakeacatalog?Teachingcontents:ReadingA&BTeachingfocuses:1)themainideaofthereadingA&B;2)thekeylanguagepointsandgrammaticalstructuresinthetext;3)Howtomakeacatalog?Teachingmethods:Task-basedApproach;CommunicativeLanguageTeaching;ActivityTeachingApproach;Question-answerTeachingApproach.Teachingaids:blackboard,multimedia,tapeTeachingprocedures:Step1Greetingsandrevision1)Checkthehomework2)Dictation(Unit3)Step2Warming-up1)workinpairs.Chooseoneproductfromeachpairandexplainwhy.2)AskSstorole-playtheirdialogs.3)Discuss:whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct?whichoneisthemostimportantforyou?why?Suggestedanswers:Beforeyoumakepurchaseofanyproduct,therearesomefactorsyoushouldconsider.Necessity:Doyoureallyneedthis?Property:DoIreallylikethis?AmIreallysatisfiedwiththequality,color,shape,packaging,etc.Price:DoIhaveanysparemoneyrightnow?isitabargainorisittoomuchmoney?Brand:Whatbrandisthebestchoiceformypurchase?After-salesservice:Doesitcomewithawarranty?Shipment:Howcanitbesenttohouse?Step3ReadingA1)NewwordsandphrasesA)Readaloudthenewwordsandthetext.B)Askstudentstoreadthewordsandphrasesaftertheteacher.2)SkimmingA)Askstudentstoreadthetextasquicklyastheycanandtriedtogetthemainideaofthispassage.B)Askstudentstoreadthetextagain,thenfinishTask1onP523)Languagepoints①I’ddesignanalarmclockwithamovingsnoozebuttonthatwouldbeaneasytargetthefirsttimeIhitit.Thenitbecomeshardertolocateaftereachattempt,sothatitwouldkeepringinguntilI’mfullyawake.alarmn.警报，警告器；惊慌e.g.1.Ifeltagrowingsenseofalarmwhenhedidn'treturnthatnight.2.Shedecidedtosoundthealarm.她决定发出警报。vt.警告；使惊恐snoozev.n.小睡，打盹e.g.Ioftenhaveasnoozeafterlunch.targetn.anaim;objectivee.g.I’vesetmyselfatargetofsaving$200amonth.v.tomakesomethinghaveaneffectonaparticularlimitedgrouporareae.g.Theadvertisementwasdesignedtotargetamassaudience.locatev.tofindtheexactpositionofsomethinge.g.Wecouldn’tlocatethesourceoftheradiosignal.locationn.belocatedin位于；坐落于attemptn.anactoftryingtodosomethingmakeanattemptat/todosthe.g.Hemadeonelastattemptattheworldrecord.v.totrytodosomethingthatisdifficult,dangerous,etc.e.g.Thebookattemptstoexplaintheoriginsofthewar.②Asindustrialdesigners,ourjobistodesignproducts—anythingandeverythingthat'smass-produced,fromFerraristotoasters,fromfurnituretotelevisionsets.Wedreamupproductsthroughdrawings,sketches,evendoodles,presentingtothemanufacturingclienttheirvisionofwhatacertainproductshouldlooklike.industriala.connectedwithindustry工业的，产业的anindustrialaccident工伤事故industrialisev.+ism+ationtheindustrialrevolution工业革命mass-producev.toproduceinlargenumbersusingmachinerye.g.Mass-producedfurnitureischeaperthanfurnituremadebyhand.dreamup设计，制造sketchn.asimplepicturethatisdrawnquicklyanddoesnothavemanydetails素描e.g.Theartistismakingsketchesforhisnextpainting.幽默短剧，小品；简报，速写v.画素描doodlev.(尤指厌烦或心不在焉时)乱涂，胡写乱画visionn.1)imaginationversion版本，译文e.g.Haveyoueverhadvisionsofgreatsuccess?2)ideae.g.ShehadthesamevisionofhimasIhad.3)sighte.g.Withmynewglassesmyvisionisperfect!③Theinsideofanindustrialdesigner'ssketchbookusuallylookslikesomekindofflattenedmadscientists'laboratories,filledwithdoodlesofvarioustypesofproducts.Weindustrialdesignersalsocreateideaswithourhands,usingstudiomaterialslikeclayandmodelingfoamtoshowwhataproductshouldfeellike.flattenv.tobecomeormakesthflatorflatter使变平；把....弄平e.g.Heflattenedgishairwithgel.他用发胶把头发弄平。studion.录音室，录像室，演播室arecordingstudio录音棚④Michelangelo“discovered”hissculpturesinsideblocksofmarble;industrialdesignersfindtheshapeofthelatestWalkmaninsideachunkofclay,orfoam,oroccasionallywiththehelpofcomputersoftware.Whateverthestudiomaterialmaybe,designersmayspendhoursatatimeformingit,touchingit,holdingit,carvingandrecarvingthelinesthatwillsoonbeanactualworkingproduct,touchedandheldbymillionsofusers.Whenyoutakeabrand-newproductoutoftheboxandtouchit,thedesigner'shandsandeyeshavealreadyrunoverthesurface,inonewayoranother,hundredsoftimes.blockn.块；街区；大厦；障碍物vt.阻止；阻塞；限制adj.成批的，大块的；交通堵塞的achunkofalargepieceofsomethingthatdoesnothaveanevenshape;alargepartoramountofsomethinge.g.1.achunkofcheese2.Ahugechunkoftheaudiencegotupandleftbeforetheshow.occasionala.偶然的，临时的atatime一次；每次；在某时brand-newa.newandnotyetusede.g.Sheboughtabrand-newcarforherbrotherastheweddinggift.runoverv.辗过；匆匆看；复查⑤Wealsotrynottomaketheproductapainintheneck.Someproductsmaylookcoolandworkwell—awonderfulcollectionofobjectsthatsubtlyenhanceyourlife,whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness,likecoffeetableswithcornersthatdrawbloodandremotecontrolsthatlooklikemapsofManhattan.Thedifferenceisinthewaythey'redesigned,inthewaytheylookandfeel.Andit'sindustrialdesignthatmakesallthatdifference.apainintheneckapersonorthingthatisveryannoyinge.g.What'swrongwithDave?He’sbecomingatotalpainintheneck.acollectionof一批，一些；收藏的；许多的；集…为一体的subtlyadv.精细地；巧妙地；敏锐地e.g.Notverysubtly,heraisedthesubjectofmoney.他没有拐弯抹角，直接提出了钱的问题。subtlea.不易察觉的，不明显的；机智的，机巧