新视野大学英语视听说教程电子教案IIUnit41

1章节名称UnitFourBewareofads!授课时间第一次课授课学时2教学课型理论课教学目的与要求目的：Graspsomenewwordsandsomeexpressionsonads.Letstudentstalkthegreataroundthemfreely.要求：Thestudentscouldrecitethenewwordsandexpressions.Theycouldtalkaboutthetopicfreely.教学重点1.Newwordsandexpressions.2.Talkaboutthetopicfreely.教学难点Designanadsforagoodorsth.教学方法1.Askthestudentstoanswersomequestions.2.Giveatopicandaskthestudenttodiscussit.3.Readthepassageontextbookandaskstudentstomakeupadialogue.时间分配教学导入（15mins）PartI:Lead-in1.Workinpairs.ReadtheadverstisingslogansofCoca-coladuringdifferentyearsanddecideonthemostappealingslogan.2.DesignanewsloganforCola-colaandshareofitwiththeclass.教学讲授（70mins）PartI:LearntheNewWordsandExpressionsPartII:ListeningskillsPartIII:ListeninginTaskone:TheinfluenceofadvertisingTaskTwo:AjobadforafriendlyemployeeTaskThree:Don’teventhinkaboutit教学小结（5mins）2教学进程与设计TeachingStepsStep1.Lead-inAskandAnswer:1.Workinpairs.ReadtheadverstisingslogansofCoca-coladuringdifferentyearsanddecideonthemostappealingslogan.2.DesignanewsloganforCola-colaandshareofitwiththeclass.TeachingTips:Incasethestudentsdonothavemuchtosayonthetopic,youcandisplaythefollowingtipsonthescreenforabouttwominutes.Thenswitchoffthosetipssothatthestudentswilltalkaboutthetopiconthebasisofwhattheyremember.Step2:LearnthenewwordsandexpressionsAssignments1.Welead．Otherscopy．2.Letusmakethingsbetter.(Philips)3.Nobusinesstoosmall,noproblemtoobig.....4.Impossiblemadepossible．5.Justdoit.6.Goodtothelastdrop．7.Thechoiceofanewgeneration.8.TakeTOSHIBA,taketheworld.AdvertisingAdvertisingisanimportantpartofmarketing.Veryfewcompaniesareabletosellaproductwithoutadvertising.Itispossible,butveryunlikely.Therearemanydifferentkindsofadvertising.Thesimplestiscalledpromotion.Promotionisusingbrochuresorpamphletstoadvertise.Thesecanbehandedtopeopleonthestreetortheycanbemailed.Iftheyaremailed,itiscalleddirectmailadvertising.Afterdirectmailadvertising,thereare:newspaperadvertising,radioadvertising,magazineadvertising,andtelevisionadvertising.Newspaperadvertisingisthecheapestkind,whiletelevisionadvertisingisthemostexpensive.Televisionadsaregenerallyusedbylargecompanies.Itcanbeverysuccessfulbecauseitreachessuchalargeaudience.Smallcompaniesmay备注3教学进程与设计Findtelevisionadvertisingtooexpensive,sotheyoftenusenewspapertoadvertise.However,largecompaniesalsolikenewspapersbecauseoftheirwidecirculation.Butmanybusinessesmakeabigmistakewhentheydecidetoadvertise.Themistakeisthattheythinktheyknowmoreaboutadvertisingthanthenewspaper,magazine,radiostation,orTVstationthatpresentstheadvertising.Whenthishappens,acompanywillsaywe\'repayingforthead,sowe\'lltellyouwhattodo.Thisisabigmistakeforacompanytomake.Manynewspapers,magazines,radiostations,andTVstationshaveadvertisingdepartmentsthatareresponsibleforwritingadvertising.Thepeopleinsuchadepartmentarewritersandartistswhoreallyknowwhatadvertisingis.Advertisingisexpensive,andcompaniesuseadvertisinginordertomakemoremoney.Ifanadisnotgood,notonlywillthecompanynotmakemoneyfromthesaleoftheproduct,itwillalsohavewastedmoneyonthead.Step3.Listeningskills1.Canamarriagesucceedifthecoupledoesnotloveeachother?2.Fortwopeopletobehappy,shouldtheyhavethesameinterests?3.Doyoubelievethatfateordestinydrawspeopletogether?Step4:Listeningin----Taskone/TaskTwo/TaskThree/TaskFourTaskOne:Theinfluenceofadvertising1.Askstudentstoworkinpairsoringroups,discussthesequestionsandthensharetheiranswerswiththewholeclass.2.Itisnotnecessaryforeverystudenttodiscussallthequestions,sootheteachermayassignoneortwoquestionstoeachpairorgroup.3.Theteachermaywalkaroundtheclassroomandprovideassistancewhenneeded.备注4教学进程与设计TaskTwo:AjobadforafriendlyemployeeDividetheclassintopairs.Askstudentstorepeatthedialoglinebylinewithonestudentspeakingaftertheother.Playtherecordingsentencebysentencewhenthedirectionsarecleartostudents.TaskThree:Don’teventhinkaboutitIftimeallows,askoneortwostudentstoretellthestorytothewholeclass.备注习题作业Writedownanessay:What’sthemostimportantcharacteristicforfindingaboyfriendorgirlfriend?课后小结