MARKETING

CHERYAUTOMOBILE“CHERY”isthelargestindependentautomobilemanufacturerinChina.Itdevelopsveryquickly.CheryAutomobilepossessfivesub-brands.Rely,Chery,Kerry,RiichandXuanYuan.Chery:includesA3,A4,A5,V5,Tiggo,Cowin,QQ3,QQ6,QQmeRely:Engine&Drivers.Karry:includeaseriesofminivansandpickupsRiich:includesaseriesofhighandmiddleclasscarsXuanYuan:notreleasedRiich:Advantages:small,lowerfuelconsumption(only1.3Ldeliverycapacity),Cheap($8922),DesignofappearanceisgentleDisadvantages:toosmallKarry:Adv:practical,big,theload-carryingcapacityofthecarisstrong,EnginepowerisstrongDisadv:uncomfortable,windowsarehardtoopenCHERYaimstobuildfactoriesinBCbecausetherearelotsofyoungpeopleinBC,anditiseasytosellCHERYcars.YoungpeoplehaveenoughmoneytobuyCHERY.trytofindnewnichemarketinBritishColumbia.WeplantopublicitythisbrandbyadvertisingthroughtheBC’smedia.ChoosesomefamousstarstobeimagerepresentativeImprovethequalityofCHERYEnhancetheinternationalcooperationMaketheappearancemoremodern,andcreatethecompletelynewmodelsTheentrymodetheoryandThegametheoryTheeconomyofCanadaisflourishing.Lotsofpeoplehavecars.ThesuitedcrowdofCHERY:females,youngpeople,andmiddleclassCompetitors:otherautomobilecompaniesinBC.SuchasNISSAN,HONDA,TOYOTA,FORD,andBMW.Theseautomobileshavegoodperformancesandgracefulappearances.CHERYisnotaverystrongbrandinBC.However,CHERYischeaperandsmallerthanthesecompanies,andCHERYhasahighcostperformance.IfBCimportsautomobilesfromforeigncountries,automobilecompanieshavetoapplylicenseoftheautomobilesafetytocustoms.Also,CanadiangovernmentruledthatthetariffofforeignautomobilesinBCis18%.Itisaformoftradeprotectionism.CONCLUSIONCHERYautomobilehavelotsofadvantages.Itisfitforyoungpeopleandwomen.Theyaresmallandcheap.Itsavesalotofspaceswhenpeopleparkthecars.CHERYdonotwastetoomuchoil,itsavesfuel.Therefore!!!ChooseCHERY,enjoytheride!!Thankyou!