微信公众号论文

毕业设计（论文）课题名称：帮帮网微信公众平台指导教师：章国雁系别：电子信息系专业：计算机网络应用班级：13计网4班姓名：陈江美微信公众号2摘要作为“微传播模式”的后起之秀，微信凭借着免费的社交体验以及便捷的信息传输赢得了大众的青睐。其中，作为附加模块的微信公众平台提供了与特定群体进行全方位沟通的渠道，很快成为传统媒体改革新闻传播新模式的试验场。微信公众号作为媒体、企业和公众人物在微信平台推送内容，建立关系的一个渠道，已经成为独立于微信本身的一支“公众力量”。传统媒体纷纷借助微信平台开通公众账号，利用微信多媒体兼容的传播优势向受众提供服务。然而，微信公众账号的实际运营也存在一些问题。本文将以《帮帮团》微信公众号为例，具体研究其在微信公众平台下的传播特点及存在的问题，从而进一步总结传统媒体在微信公众平台下的发展状况，并从中发现问题，给予解决问题的建议。关键词：微信公众号；新发展；帮帮团安徽工商职业学院2016届毕业论文（设计）3AbstractSeeingtheNewDevelopmentofTraditionalMediafromWeChatPublicNumber——TakingYangtze’sWeChatPublicNumberasanExampleAbstractAsanup-risingstarof“micropropagationmode”,WeChathasacquiredthepublic’sfavour,dependingonitsfreeexperienceofsocialcontactandconvenientinformationtransmission.Thereinto,theWeChatpublicplatformasanadditionalmoduleprovidesawaytocarryingoutomnibearingcommunicationwithcertaincrowds.Traditionalmediasoontakeitasthetestinggroundtoreformthemodeofnewstransmission.WeChatpublicnumberasawayforthemedia,enterprisesandindividualpersonstospreadcontentandestablishrelationshiphasbecomea“publicpower”whichisindependentofWeChat.TraditionalmediaregisterpublicnumberwiththehelpofWeChatinsuccessionandprovideserviceforthepublicthroughthecompatibleadvantageofWeChatmultimedia.However,therearesomeproblemsintheactualoperation.ThisthesistakestheWeChatpublicnumberofYangzteasanexampleandresearchsitsdisseminationcharacteristicsandexistingproblems.Furthermore,thethesisconcludesthedevelopmentoftraditionalmediaontheWeChatpublicplatformandfindouttheproblemandprovidesomesuggestionstosolvetheseproblems.Keywords:WeChatpublicnumber;traditionalmedia;newdevelopmentYangtze微信公众号4目录摘要.........................................................................................................................................................2Abstract......................................................................................................................................................3目录.........................................................................................................................................................4引言...........................................................................................................................................................5第一章传统商家在微信公众平台下的新发展及存在的问题..............................................................61.1微信公众平台为商家带来的变化发展.....................................................................................61.2传统媒体在微信公众平台上发展的不足.................................................................................7第二章微信公众平的分类及注册方法..................................................................................................82.1微信公众平台的分类..................................................................................................................82.2微信公众平台的注册方式..........................................................................................................82.3微信公众平台和微信中平台第三方托管平台..........................................................................9第三章《帮帮团》微信公众号的传播模式及优势..............................................................................103.1《帮帮团》借力微信公众号的模式.......................................................................................103.2《帮帮团》微信公众平台的优势...........................................................................................10第四章详细设计...................................................................................................................................114.1微信公众号登陆.....................................................................................................................114.2信息推送................................................................................................................................124.3用户管理..................................................................................................................................13第五章微信公众号的相关介绍..........................................................................................................135.1免费电话..................................................................................................................................145.2娱乐帮....................................................................................................................................145.2.1免费贺卡........................................................................................................................145.3赚外快......................................................................................................................................15第六章微信公众账号功能简介............................................................................................................166.1群发助手...................................................................................................................................166.2自动回复...................................................................................................................................166.3开发模式.............................................................................