SorenHagen-欧洲零售物流最新趋势__中国市场的未来

LatesttrendsinEuropeanretaillogistics–amodelforfuturedevelopmentsintheChinesemarket?Shanghai,July18,2013©forflowPage2Aboutforflow关于恒流(1/2)forflowoffersconsulting,softwareandservicesforlogisticsandsupplychainmanagement.恒流提供多元化的物流与供应链管理咨询、软件以及其他服务。forflowisaleadingEuropeansupplychainmanagementconsultancyfornetworkdesign,transportationandinventoryoptimizationaswellasleanlogisticsandsuppliermanagement.恒流管理是一家领先的德国物流咨询公司，专注于网络设计、运输和库存优化、精益和供应商管理。forflowAsiahasofficesinHongKongandShanghai.GlobalheadquartersareinBerlin,withfurtherofficesinAntwerp,Frankfurt,MunichandParis.恒流亚洲在香港和上海都设有分公司。集团总部坐落于德国柏林，并在慕尼黑、法兰克福、巴黎、米兰以及安特卫普等地设有分部。©forflowPage3Aboutforflow关于恒流(2/2)Morethan10ofour190globalteammembersarebasedinHongKongandShanghai.恒流全球拥有190位成员，其中在香港和上海办公室的成员超过10人。forflowteammembersleveragetheirexpertiseinlogisticsandsupplychainmanage-menttoreducecosts,improveclientservicesandincreaseprocessefficiency.恒流凭借其在物流及供应链管理领域的专业知识来降低成本、改善客户服务和提高流程效率。InterculturalprojectteamsconsistingofChineseandEuropeanteammembersprovideglobalbestpracticesandlocalknow-how.来自于中国及欧洲的项目成员以其跨文化背景为客户提供全球化的最佳方案和本地专业知识。©forflowPage4Aboutthespeaker–SörenHagenManagingDirectorofforflowconsulting(Shanghai)Co.,Ltd.a100%subsidiaryof4flowAG(Germany).BasedinShanghaisincebeginningof2012.6+yearsofconsultingexperiencewithintheareasoflogisticsandsupplychainmanagement.Focusontheplanning,optimizationandimplementationofsolutionsforretailandconsumergoodsindustrywithcustomerslikeCoca-Cola,COOP,Edeka,Metro,Unileverandothers.WorkedbeforewithBeijingBenzAutomotiveCooperation(Beijing)andRobertBoschGmbH(Germany).HoldingandiplomadegreeofIndustrialEngineeringfromKarlsruheInstituteofTechnology(Germany)andUniversidadPolitécnicadeMadrid(Spain).MemberofCSCMPsince2012.©forflowPage5Overview1.GeneralframeworkconditionsoftheretailindustryinEurope2.LatesttrendsintheEuropeanretailindustryandrelatedchallengesinlogisticsandsupplychainmanagements3.State-of-the-artconceptstoovercomethenewlogisticschallenges4.Europe–amodelforfuturedevelopmentsinChina?©forflowPage6TheaveragesizeofhouseholdsinGermanywilldecreasefurtheroverthenextdecades.Thedecreasingsizeofhouseholdsstronglyaffectsbuyingbehavior:Apurchase’saveragevaluedecreasesaswellSmallhouseholdstendtopurchasemorefrequentlythanlargerones*Source:GermanFederalStatisticalOffice2.742.482.252.162.03PersonsperGermanhousehold(average)*:1-personhousehold2-personhousehold3-personhousehold4-personhousehold25%30%35%36%40%27%29%30%33%34%20%18%17%15%13%28%23%18%16%13%0%20%40%60%80%100%20002010202020302050ShareofGermanhouseholds©forflowPage7UrbanizationinEuropeisalreadyquiteadvancedandwilllikelyriseevenfurther.73%78%77%80%68%74%61%71%0%20%40%60%80%100%DEFRESUKITCZPLEuropeRateofurbanizationCountry/regionAhigherurbanizationratemeanshigherdemandininnercities:Theavailabilityofshoppingfacilitiesclosetopeople’splacesofworkandlivingisvaluedhighertodaythanitwastenyearsago.*Source:FoundationWorldPopulation©forflowPage8Germany’spopulationwilldecreaseoverthenextdecades,whileitsaverageagewillrise.21%18%17%17%16%16%16%55%55%52%47%47%46%45%24%26%31%36%37%39%39%0%20%40%60%80%100%2000201020202030204020502060ShareofGermanpopulationTotalGermanpopulation(inmil.)*:82.381.880.479.076.873.670.10-20years20-60years60yearsTherisingageofthepopulationstronglyaffectsbuyingbehavior:ThemobilityofoldershoppersislowerthanthatofyoungeronesProductsdesignedespeciallyfortheelderlywillincreasetheirmarketshare*Source:GermanFederalStatisticalOffice©forflowPage9Overview1.GeneralframeworkconditionsoftheretailindustryinEurope2.LatesttrendsintheEuropeanretailindustryandrelatedchallengesinlogisticsandsupplychainmanagements3.State-of-the-artconceptstoovercomethenewlogisticschallenges4.Europe–amodelforfuturedevelopmentsinChina?©forflowPage10LatesttrendsintheEuropeanretailindustry–MultiChannelRetailingLogisticschallengesProcesses,organizationandsupportingITsystemsneedtobedesignedsothattheycancopewiththeincreasedcomplexityofmulti-channeldistributionInformationtransparencyisrequiredalongthewholesupplychain(forinternaloperationsandasaserviceforthecustomer)MultiChannelRetailingNexttoE-Commerceandclassicbrickandmortarbusiness,anewsetofdistributionschannelshasbeen/willbeintroducedtocombinetheadvantagesofonlinesalesandstationaryretail:-Buyonline,pick-upatastore-Buyonline,returninstore-Selectinstore,homedeliveryofgoods-Checkproductavailabilityinstoresonline-SelectcomplementaryproductsatdeliveryofonlinepurchasesDuetothewidespreadavailabilityofmobiledevices,customerscanbeaddresseddirectlyatanytime,forexampleusinglocation-basedservices(e.g.toindicatepromotionsinstoresclose-by)©forflowPage11LatesttrendsintheEuropeanretailindustry–Size,assortmentandlocationofstoresLogisticschallengesInner-citydistributionoftenrestrictedbytrafficcongestionordrivingbansinpedestrianareasSmallerstoreformatsoftendonothavewarehouse/bufferareasfrequentreplenishmentofproductsrequiredDemandplanningforspecializedandlocallysourcedassortmentscanbechallengingSize,assortmentandlocationofstoresInner-citylocations(re-)gai