吉林省农产品加工竞争力分析论文

吉林农业大学学士学位论文论文题目：吉林省农产品加工企业竞争战略分析学生姓名：姚志友专业年级：农林经济管理04级指导教师：刘佳职称助教2008年05月27日目录题目·········································································································································Ⅰ摘要及关键词·························································································································Ⅰ一前言····································································································································1二吉林省农产品加工企业的整体竞争环境········································································1（一）经济环境······················································································································1（二）资源优势······················································································································1（三）社会环境······················································································································2（四）政策环境······················································································································2三吉林省农产品加工企业的直接竞争环境········································································3（一）现有竞争者···················································································································3（二）潜在竞争者···················································································································4（三）供应商···························································································································5（四）消费者···························································································································5（五）替代品···························································································································6四吉林省农产品加工企业存在的问题·················································································6（一）农产品加工领域人才十分短缺···················································································6（二）农产品加工转化率低，科技创新能力弱···································································6（三）企业管理水平低，缺乏正确的管理理念·····································································7（四）知名品牌少，品牌特色不突出····················································································7五吉林省农产品加工企业竞争战略的选择·········································································7（一）为人才脱颖而出创造良好竞争环境···········································································7（二）大力推进科技进步,努力提高农产品的科技含量·····················································8（三）树立现代企业管理理念，对农产品加工企业进行管理创新·······································8（四）实施农产品品牌战略，提高农产品竞争力·······························································9参考文献·································································································································10致谢·········································································································································10I吉林省农产品加工企业竞争战略分析学生：姚志友专业：农林经济管理指导教师：刘佳摘要：近年来，随着中国农业的快速发展，中国农产品加工业的发展也明显加快。农产品加工业的较快发展，已成为国民经济中极具潜力的新的增长点。吉林省作为农业大省，依托自身资源优势和产业优势，在市场调节和政策驱动下，按照工业化思维谋划农业的发展战略，大力发展农产品加工业，并把其培育成为与汽车、石化并驾齐驱的三大支柱产业之一，带动着全省农业和农村经济的发展。本文通过分析吉林省农产品加工业的竞争环境后，对企业的竞争战略做出选择，真正使我们的各种优势转换为现实的经济优势。关键字：吉林省；农产品加工业；战略选择TheanalysisofagriculturalproductsprocessingenterprisecompetitionstrategicinjilinProvinceName:ZhiyouYaoMajor:EconomyManagementofFarmingandForestryTutor:JiaLiuAbstract:AtthisyearthedevelopmentofChineseagriculturalproductsprocessingindustryisspeedupobviously,goingwiththeChineseagriculture'sfastdevelopment.Thequickdevelopmentinagriculturalproductsprocessingindustryhasbecomeapotentialnewgrowthpointinthenationaleconomy.Aslargeagriculturalprovince,JilinProvincedependsonitsownsuperiorityresourcesandindustrial,underthemarket’sregulationandthepolicy’sactuation,planningthedevelopmentalstrategyofagriculturalaccordingtotheindustrialization,developingtheagriculturalproductsprocessingindustryvigorously,andcultivatesitintoonewhichofthreebigpillarindustrieswiththeautomobile,thepetrochemical,leadingtheeconomydevelopmentofentireprovinceagricultureandtherural.AfteranalyzingthecompetitionenvironmentofJilinProvinceagriculturalproductsprocessingindustryinthisarticle,makingthechoicetotheenterprise'scompetitionstrategy,makingoursuperiorityintotherealityeconomicconditionsfavorabletruly.Keywords:JilinProvince；agriculturalproductsprocessingindustry；strategychoice1一前言农产品加工水平是衡量一个国家农业现代化程度的重要标志，是提升农业整体素质和效益的关键环节。农产品加工业的发展有利于调整吉林省的农业产业结构，实现对现有资源的优化配置。现在，吉林省的农业和农村经济发展都进入了一个新的历史阶段，其基本标志就是农产品供求关系发生了根本性的变化，农产品供给从过去的长期短缺转为总量的基本平衡。经过十几年的发展，吉林省的农产品加工业，无论是加工规模、加工技术还是结构层次都有了长足的发展，具备了进一步提升加工档次，发展精深加工的良好基础。龙头企业快速成长，集聚发展初步显现。装备技术有所提高，创新能力不断增强。在市场经济环境下，当前大规模的农业结构调整是不能够通过行政干预来实现的，积极发展农产品加工业对吉林省农业结构的调整具有重要的现实意义。综上所述，吉林省发展农产品加工业，是促进农业和农村经济结构战略性调整的重要途径。发展农产品加工业，可以促进优化农产品区域布局和优势农产品生产基地的建设，延长农业产业链条，提高农产品的综合利用水平、转化增值水平[1]。有利于提高农业综合效益和增加农民收入；通过扩大农产品深加工，提高产品档次和质量，促进农产品出口，有利于提高吉林省农业的国际竞争力；通过发展农产品加工业，以农业产业化经营为基本途径，吸纳农村富余劳动力就业，提高技术装备能力和水平，有利于推进农业现代化。二吉林省农产品加工企业