国际市场营销英文试题

一、单选题，每题只有一个选项正确（共30分，每小题2分）1.Thepurposeofinternationalmarketingisforthe()benefit.A.nationalB.regionalC.company’sD.consumers2.AccordingtoMaslow’stheory,peoplewillpursuitthe()needaftersatisfyingthephysiologicalneed.A.belongingB.safetyC.esteemD.self-actualization3.Whichofthefollowingstatementsisnottruewhendescribingtheroleofandtheeffectofinternationalmarketingoncompanies?A.Internationalmarketscanbecomeasourceofgrowth.B.Internationalmarketscansimplifytheprocessandeliminatecomplexbusinessdecisions.C.Internationalmarketscanproduceaqualityoflifethatwouldnothaveexisted.D.Internationalmarketscanbecomeasourceofprofit.4.Whichofthefollowingdescriptionsprovidesthebestdefinitionofthe“marketingmix”?A.ThewayproductsarearrangedinaretailstoretomaximizesalesB.ThewayproductsarepricedandpackagedC.ThewayabusinesscombinesthemainmarketingelementstosellproductsthatmeettheneedsandwantsofcustomersD.Thewayabusinessdistributesitsproductsthroughretailersandwholesalers5.Goodswhichareboughtandusedbyindividualsandhouseholdsareknownas().A.brandsB.consumergoodsC.retailproductsD.industrialgoods6.Inregardstoforeigndirectinvestment,themarketentrystrategythatinvolvesthemostriskandthemostcontrolis().A.contractmanufacturingB.franchisingC.salesofficeD.greenfield7.Thecriticalpointofmarketsegmentationisthe()ofconsumer’sdemandandconsumptionbehavior.A.differentiationB.similarityC.stabilityD.development8.Marketresearchdatathatexplorestheattitudesandopinionsofcustomersisknownas().A.quantitativeresearchB.focusgroupdataC.qualitativeresearchD.opinionpolling9.Theparticularmarketsegmentatwhichabusinessaimsitsproductsinknownasthe().A.targetmarketB.mainmarketC.marketleaderD.uniquesellingpoint10.Forthesmall-mediumcorporationswithlimitedresources,theappropriatestrategytoenterthenewmarketis().A.concentratedmarketingB.differentiatedmarketingC.integratedMarketingD.undifferentiatedmarketing11.Differentstrategiesaresuitablefordifferentcompaniesdependingontheirparticularsituation.Thisisarticulatedbythe“EPRGFramework”.WhatarethefouroptionsoftheEPRGFramework?A.EthnoPolicies,PrivatePolies,RacialPolicies,GeographyB.Ethnocentrism,Polycentrism,Regiocentrism,GeocentrismC.Energy,Privacy,Real-World,GiggityD.Ethnocentrism,Polycentrism,Racialism,Governmental12.Thecorrectstepsofconsumerbuyingprocessare().A.needrecognition-informationsearch-evaluationofalternatives-purchasedecision-postpurchasingbehaviorB.needrecognition-evaluationofalternatives-informationsearch-purchasedecision-postpurchasingbehaviorC.informationsearch-evaluationofalternatives-needrecognition-purchasedecision-postpurchasingbehaviorD.purchasedecision-needrecognition-evaluationofalternatives-informationsearch-postpurchasingbehavior13.Whichofthefollowingmethodsofmarketresearchisnotanexampleof“primaryresearch”?A.QuestionnairesB.Acompany’sownsalesstatisticsandrecordsC.TestmarketingD.Consumerpanels14.Whichofthefollowingistruewithrespecttotheimportanceofculturetoaninternationalmarketer?A.Thesuccessfulmarketershouldavoidculturalinfluencesinhismarketingcampaign.B.Usingattractivecolorsforthepackagingofaproductismoreimportantthanensuringculturalacceptability.C.Cultureispervasiveinallmarketingactivitiesandthemarketer'seffortsareapartofthefabricofculture.D.Pricingandpromotionofaproductarefreeoftheinfluenceofculture.15.Whichofthefollowingisapoliticalcauseforinstabilityininternationalmarkets?A.VariedtaxingconventionsB.DifferencesinphilosophicalideologiesC.GlobalfocusD.Animositytowardspecificcountries二、多选，每题有两个或两个以上选项符合题意。（共15分，每小题3分）1.Inthefollowing,whichindicatedthecharacteristicofHigh-incomecountriesaccordingtotheWorldBank’sstandard?A.HighbirthratesandlowliteracyratesB.Innovativelocalcompaniescanbecomeformidablecompetitorsandhelpcontributetothenations’rapid,export-driveneconomicgrowth.C.Theyhaveamajorcompetitiveadvantageinmature,standardized,labor-intensiveindustries.D.Theyarealsoknownasadvanceddeveloped,industrialized,orpostindustrialcountries.E.Intellectualtechnologyismoreimportantthanmachinetechnology.2.Whichstatementexplainsthefeaturesofpolycentricorientation?A.Fullydecentralized,minimalcoordinationwithheadquarters.B.Internationalmarketsaresecondary,regardedprimarilyasoutletsforsurplusdomesticproduction.C.Focusesontheimportanceanduniquenessofeachinternationalmarket.D.Marketingstrategiesaimedatmarketsegments,ratherthangeographiclocations.E.Marketingstrategiesarespecifictoeachcountry.3.Theprimaryactivitiesofvaluechaininclude().A.inboundlogisticsB.marketingandsalesC.humanresourceD.opetationsE.technologydevelopment4.Accordingtothevariableofusagerates,consumerscanbecategorizedof().A.heavyusersB.potentialusersC.mediumusersD.non-usersE.regularusers5.Jointventureisattractiveforseveralreasonsof().A.limitedmarketcontrolB.sharingorriskC.achievingthesynergybycombiningdifferentvaluechainstrengthsD.sharingtherewardsE.learningaboutanewmarketenvironment三、判断，对的打T，错的打F。（共10分，每小题2分）()1.Onebigmotivator动力,激励因素foracompanytobegininternationalmarketingofproductsisslumping暴跌,衰退domesticsales.()2.Theethnocentriccompanyisdecentralizedinitsmarketing