印度保持旅游增长势头

UNWTO-PATAForum2009India:Sustainingtourismgrowth*****[e-mail]•Noresourceisinfinite…notevensunlight•Sustainabletourismfootprint…responsetoclimatechangeWorldtourism…brandidentities•Isthedestinationmeltingintothebackground?•Hasthebrandexperiencebecometheobjective?•Howwouldthisimpactthesupplyside?…thecommunity?MSMEs?•Wheredoesthisplacethedemandside?…thevisitor?Persuadingvisitors?Partneringsuppliers?•Thosewithdisposableincome,wantingstatus-US$100kforguidedtripsupMtEverest-Multiplesofthatforlunartrips•Energyimperatives-Largescaletransportrequiresaffordablefossilfuels-Fossilfuelpricesspiralunpredictably-Responsetoclimatechange-Wastemanagement•Cancarbonbeconvertedtohydrocarbonsforenergy…when…whatcost?•Legalframework:pre-investmentEIA…addcostofsafeguardstoprojectcostSafeguards:carryingcapacityInthe1990s:•Lowimpact•Zeroimpact•Don’ttravelNow-1:•Limitconsumption•Adapt•Innovateslowtourism…Now-2:•Zerofootprint…notjustforcarbon…butotheruses…paper,energy…Reality:ecologicalfootprint1.6vs0.6Worldtourism:impactofrecessionITB2009-4.0-3.0-2.0-1.00.01.02.03.04.05.06.07.019992001200320052007200920112013%yearSource:OxfordEconomicsNov2008forecastJan2008forecastAug2008forecastJan2009forecastWTM2009EuromonitorInternational•worldstillreelsfromglobalfinancialcrisis•broughttravelindustrytoitsknees•forecastsworsethananticipated-globalarrivalswilldecline-8%-hotels-16%-airsales-14%,goingfromboomtobust•butopportunities&innovationexisttorevupdemand-NorthAmerica:new“funemployed”consumer-Asia:“lipstickeffect”-World:lowbudgetdestinationsbenefit…espoffpeak……………………………………………………………………………………………•India:6%annualGDPgrowthin2009-10India:foreigntouristarrivals(million)3.463.924.455.085.37012345620042005200620072008↑13.3%↑13.5%↑14.3%5.6%India:internationaltourismreceiptsUS$bn6.27.58.610.711.702468101214200420052006200720089.5%24.3%15.2%21.4%38.2%*India:domestictourism(million)366391461527010020030040050060020042005200620077%14%18%India:everyseason…everyinterestIndia:everyseason…everyinterestIndia:everyseason…everyinterestIndia:everyseason…everyinterestIndia:everyseason…everyinterestIndia:everyseason…everyinterestIndia:everyseason…everyinterestIndia:everyseason…everyinterestIndia:tourismpriorities12thFiveYearPlan2007-12•Augmentingtourisminfrastructure•CommonwealthGames2010inDelhi•Upscalingtrainedmanpower•PositioningRural,MICE,Medical,Wellness,Adventure,Cruise,Ecotourism•Indiaasyear-rounddestinationIndia:MICEPATATravelMart2008•HyderabadInternationalConferenceCentre•NewHyderabadinternationalairport•Highendhotelbrands•Matchingcityservices&infrastructureCostAdvantagePROCEDURECOST(US$)USINDIAHeartSurgeryBoneMarrowTransplantLiverTransplantOrthopedicSurgeryCosmeticSurgery100,0002,50,0003,00,00050,00020,0006,00026,00052,0005,0002,000India:medicaltourismWorldclasshealthinfrastructure&state-of-the-artfacilitiesIndia:cruisetourismVolvoOceanRace,Cochin,December2008AdventureIndia:theoutdoor...land..air..waterIndia:bed&breakfastExploreRuralIndia•Ruralart&craftskills•Localmaterials..skills..styles•Proximitytoexistingcircuits•Interactivecommunity-basedexperiencesforvisitors•TourismsupporttolivelihoodsExploreRuralIndia•Interact…withlocalcommunity•Appreciate…art&craft•Explore…naturalheritage•Bond…withheartlandvibrationExploreRuralIndia•Baseline•Needsassessment•Awarenessbuilding•Mobilisation…workplans•Women’sparticipation•Modus…selfhelpgroups•Valuechainintegration:skills,product,marketing,distribution,visitorservicesExploreRuralIndia•Standards•Trainingpartnerships•Trainingoftrainers•CertificationExploreRuralIndia…keepitstraight&simpleJointhecelebrationsDancewiththelocalsIndia:internationalaccolades2008-09•CondenastTravellerrankedIndiaamongtoptwomostfavouredcountries•LeadingDestinationinAsia:WorldTravelAward2008•BronzeLionAwardforPrintCreativeonTajMahalatCannesInternationalAdvertisingFestival•WorldWebAwardfor•WorldTravelAwardfor“ResponsibleTourism”•GlobalSASI(ShopAmericaSalutesInnovation)AwardtoIncredibleIndiabyNationalGeographicSociety•GrandPrixAwardatInternationalFilmFestivalinPlock,Poland•DasGoldenStadttorAwardatITBBerlin2009•NewFrontiersAwardtoMumbaiatArabianTravelMartforoutstandingresilienceIndia:internationalaccolades2008-09Minimisetheimpact![e-mail]