柳州君武森林公园旅游现状评析与发展对策研究

I摘要：森林旅游作为生态旅游的龙头和主体，是未来旅游发展的重要方向。森林以其丰富的自然景观、良好的生态环境和优越的保健功能吸引着旅游者。森林旅游已在全世界形成了一股热潮，成为人们休闲娱乐的一种时尚。君武森林公园位于广西重工业城市——柳州市的北郊，距离柳州市中心20km。公园现有森林面积916.6hm2，森林覆盖率82.5%，森林景观优美，具有良好的生态环境和舒适的森林小气候，具备优良的林下休憩空间。柳州属重工业城市，污染较重。市区居民的保健意识强，出游愿望强烈。基于柳州市100万的城区人口，按照正常的发展逻辑，公园应该有一个较好的发展现状。可近年来，公园的经营状况日渐窘迫。笔者期望通过本研究，找出君武森林公园旅游发展中存在的问题，并提出合理可行的发展对策及解决方案。此次的研究结果也可为相关的经营者提供决策参考和技术支持，并为广西同类型森林公园今后的发展提供参考借鉴。本文采用文献资料法收集相关的理论、方法和技术体系；运用实地踏勘法、定性及定量分析法对公园的森林旅游资源进行量化评价；运用随机问卷调查法和访谈法对公园的客源市场进行调查；运用对比分析法，将君武森林公园与周边同类型景区进行对比分析；运用SWOT分析法对公园的优势、劣势、发展机遇及威胁进行综合分析；运用photoshop、CAD等制图软件进行图纸绘制，配合文字说明研究成果。本文首先从森林旅游资源、客源市场、产品适宜性、周边的竞争因素等方面对君武森林公园的旅游发展现状进行了评析，并针对君武森林公园的发展障碍进行了综合分析，确认公园发展过程中遇到的障碍主要有：①旅游定位不明确，资源优势有待挖掘；②知名度低，市场影响力小；③旅游产品开发滞后，旅游项目缺乏特色；④旅游人才缺乏，管理水平低下；⑤来自柳州市周边其他景区的竞争威胁等。在上述分析的基础上，提出了君武森林公园的旅游发展对策：①进行合理的旅游定位。将公园的旅游功能定位为：“森林休闲游憩、康体养生度假、会议培训科普”。②构建合理、完善的旅游产品体系。将“森林休闲游憩”确定为公园的拳头旅游产品；将“森林康体养生”、“会议培训”作为公园重要旅游产品；将“森林科普”、“运动健身”作为公园的一般旅游产品。③加强旅游市场营销，提高知名度和影响力。④提高经营管理水平。⑤强化环境保护意识，开发与保护并举。⑥制定合理可行的深度旅游开发规划。提出了君武森林公园的深度开发的规划构想：将君武森林公园划分为休闲游憩区、养生度假区、山地运动区何管理文教区等四个功能区。休闲游憩区——以森林休闲游憩、特色II餐饮、入口服务为主要功能，主要建设项目有特色餐饮、风情体验、森林主题游乐、跑马、露营、野外拓展训练、烧烤、垂钓等。养生度假区——以森林保健、养生度假、会议培训为主要功能，主要建设项目有教育培训、森林保健、养生度假等。山地运动区——以山地运动为主要功能，主要建设项目有自行车、摩托车、越野车等山地运动项目。管理文教区——是广西生态工程职业技术学院教学、办公和后勤服务的中心，不列入旅游开发范围。关键词：旅游现状；评析；发展对策；开发规划；柳州君武森林公园IIIAbstract:Astheleadingandtheprincipalpartofecotourism,forestrytourismisthecrucialdirectionofthetourismdevelopmentinthefuture.Forestryattractesthetouristwiththeabundantnaturelandscapeandexcellentecologicalenvironmentaswellastheascendanthealthcarefunctions.Forestrytourismliftsupsurgeallaroundtheworld,andbecomesafashionrecreation.JunwuForestryParklocatedthenorthsuburbofLiuzhou---aheavyindustrycityinGuangxiProvince,andthedistancethatapartsfromthedowntownofLiuzhouisabout20km.Theparkcovers916.6hm2,andtherateofforestrycoveringisabout82.5%.Thereisexquisitelandscape,wonderfulecologicalenvironment,comfortablemicroclimateandfinerecreationspaces.Liuzhouisaheavyindustrycitywithseverepollution,whiletheresidentshavethestrongawarenessofhealthcaring,andeagetotour.Accordingtothewell-balanceddevelopmentlogic,theparkofacitywhichcontainsamillioncitizensshouldbeamuchbettersituation.Butinrecentyears,themanagementoftheparkgetsworsedayandday.Thewritehopestofindouttheproblemsexistingintourismdevelopmentoftheparkthroughtheinvestigation,andprovidethereasonablemeasuresandsolutions.Theresultsofthesurveyaslocansupporttherelevantmanagersintechnologyandmakingdecision,andbereferedbythesimilarkindofforestryparkinGuangxi.Thisthesisassessestheforestrytourismresourcesoftheparkbythetheories,methodsandtechnicalsystemofcollectiondocumentliterature;andtheon-the-spotsurvey,andinvesitigatesthevisitormarketingbytherandomquestionnairesurveyandinterviewingmethod;analysestheparkandaroundsceneriesbycontrastiveanalysis;andbytheSWOTanalysesthesuperiorities,inferiors,devolopmentopportunitiesandthreatens;aswellasdrawstheblueprintwithphotoshop,CAD.Inthefirstplace,thethesisappraisesthetourismdevelopmentsituationofJunwuforestryparkfromtheforestrytourismresources,thevisitormarketing,thesuitabilityofproductsandthearoundcompetition.Furthermore,itcarriesouttheanalysisbysynthesisaboutthedevelopmentbarriersofthispark,andconfirmsthatthesefactorsaremainfences,includingthatthepositioningoftourismisobscure,thesoperiorityofresourcesshouldbeexcavtedmuchtiefer;thepopularityletsdropandthemarketinfluenceislimited;thetourismIVproductdevelopmentlagsbehind,theprojectsareshortofdistinguishingfeature;lackingtheprofessionalsleadstothelowmanagement;thecompetitionfromaroundseneriesisintenseandsoon.Onthebasisoftheseanalyses,thewritermakessuggestionaboutthetourismdevelopmentofthepark,suchasmakingthereasonabletourismposition,thatisforestryrecreation,healthpromotionandvacation,holdingmeetingandtraining;structuringtheimpeccabletourismproductssystem;strengtheningthetourismmarketingmanagementandimprovingthepopularityandinfluence;enhancingmanagementlevels;raisingtheawarenessofenvionmentalconservation;bringingforwardprogrammingwhichisdividingthewholeparkintofoursections:recreationareas,vacationareas,moutainingsportsareasandeducationareas.Thefunctiongoftherecreationareasisleisurerecreation,featuringcateringandinformationservices.Themajorprojectsincludethecatering,theexperiencesofamorousfeelings,amusementsofforestrytheme,horsesracing,camping,outwardbounds,barbecuingandfishingandsoon.Thefunctiongofthevacationareasisforestryhealthcare,vacation,meetingandtraining,themajorprojectsaretraining,forestryhealthcare,vacationandsoon.Inmountainingsportsarea,therewillbeholdtheprojectsofbicycles,motocyclesandcross-countrycars.Theeducationareaistheteaching,workingandlogisticsservicescentraofGuangxiEcologicalEngineeringTechnicalCollege,andisnotbelongingtherangeoftourismdevelopment.Keywords:tourismsituation;analysis;developmentmeasures;profounddevelopmentplanning;LiuzhouJunwuForstryParkV目录1绪论........................................................................................................................................11.1研究背景..................