美国大使馆农业处 美国有机产品市场趋势

U.S.MarketTrendsonOrganicsProductsRyanR.ScottUSDA’sAgriculturalAttachéU.S.Embassy/BeijingBiofachChina|May2011GDPAnnualGrowthvs.OrganicIndustryAnnualGrowth-5.00.05.010.015.020.025.030.020002001200220032004200520062007200820092010%GrowthGDPAnnualGrowthrateOrganicIndustryGrowthRatePublicReporting:wherethemarketisnowandwhereitisheadingWholeFoodsMarket,Inc.(NASDAQ:WFMI)reportedresultsforthe16-weekfirstquarterendedJanuary16,2011.Salesforthequarterincreased14%to$3.0billion.WholeFoodsMarketReportsFirstQuarterResultsUnitedNaturalFoodsAnnouncesSecondQuarterResultsUnitedNaturalFoods,Inc.(Nasdaq:UNFI)reportednetsalesforthefirstquarteroffiscal2011totaled$1.053billion,anincreaseof19.0%,HainCelestialSecondQuarterResultsTheHainCelestialGroup,Inc.(Nasdaq:HAIN),reportedresultsforthesecondquarterendedDecember31,2010.Netsalesforthesecondquartertotaled$291.9million,anincreaseof21%oversalesof$242.0millionintheprioryearsecondquarter.2010USOrganicMarketSizeandGrowthCategory%ofTotalOrganicDairy25%-35%Fruit&Vegetables25%-35%Breads&Grains15%-20%Meat,Poultry&Fish35%-45%Beverages25%-35%Snackfoods15%-20%Packaged/PreparedFoods15%-20%Condiments20%-25%PersonalCare10%-15%Fibers(Linens&Clothing)20%-25%HouseholdProducts20%-25%NutritionalSupplements15%-20%U.S.OrganicPrivateLabelas%TotalCategoryOrganicProductCategoryGrowthTrends•High–Fruit&Vegetables–Fiber(Linens&Clothing)–HouseholdProducts•Medium–Condiments–Meat,Poultry&Seafood–Dairy–Supplements•Low–PackagedandPreparedFoods–Beverages•Negative–Goodnews:Nomajorcategoriesdownfor2010TrendsinU.S.OrganicAgriculturalProduction2008OrganicProductionSurvey*•14,540organicfarms&ranchesinU.S.•4.1millionacres•Organicfarmsinall50states*The2008OrganicProductionSurveyconductedasafollow-ontothe2007CensusofAgriculturebytheU.S.DepartmentofAgriculture’s(USDA’s)NationalAgriculturalStatisticsService(NASS).78%offarmsreportplanningtomaintainorincreaseorganicproductionlevelsoverthenextfiveyears.TrendsinU.S.OrganicAgriculturalProductionU.S.organicfarmsonaveragehavehighersales,higherproductionexpenses,andhigheroperatingprofitthanU.S.non-organicfarms*The2008OrganicProductionSurveyconductedasafollow-ontothe2007CensusofAgriculturebytheU.S.DepartmentofAgriculture’s(USDA’s)NationalAgriculturalStatisticsService(NASS).OrganicFarmsAllOtherFarmsGrossSales$217,675$134,807ProductionExpenses$171,978$109,359OperatingProfit$45,697$25,448Profile:OrganicBuyersvs.Non-BuyersOrganicBuyersNon-Buyers2009201020092010Base=Totalparents(n=862)(n=553)(n=323)(n=210)Under25yearsold14%17%5%6%EducationHighSchool21%20%43%37%College61%60%46%52%Graduateschool23%20%9%11%AnnualIncome$35,00026%22%41%28%$35,000-$100,00051%51%48%60%$100,000+15%22%5%8%EthnicityWhite78%81%88%85%Asian/PacificIslander9%7%2%2%AfricanAmerican/Black7%7%6%10%8ShadingofboxesindicatesnotabledifferencesbetweenOrganicBuyersandNon-Buyers.TradeNews-HarmonizedSystemCodes•Potatoes•Tomatoes•Onions•Cauliflower•Broccoli•Lettuce•Carrots•Celery•Peppers•Spinach•Oranges•Lemons•Grapes•Blueberries•Apples•Pears•Cherries•Strawberries•Coffee•TomatosauceExportCodesEstablishedfall2010–dataavailablenowTradeNews-HarmonizedSystemCodes•Peppers•Avocados•Apples•Pears•Blueberries•Coffee•GreenTea•BlackTea•DurumWheat•Rice•SoybeansImportCodesEstablishedfall2010–dataavailablenowThankYouAdditionalResourcesUSDA’sAgriculturalMarketingServiceNationalOrganicProgram