湘西州旅游核心竞争力研究

湘潭大学硕士学位论文湘西州旅游核心竞争力研究姓名：张丹申请学位级别：硕士专业：旅游管理指导教师：阎友兵20060501I(),IIABSTRACTRegardingresearchintocorecompetence,manyforeignanddomesticstudieshavebeenrestrictedtothecorecompetenceofenterprises.ThistheoryshouldalsobeappliedtotheresearchanddevelopmentoftourismintheXiangxiTujiaandMiaoNationalitiesAutonomousPrefecture(hereafterknownas“XiangxiAutonomousPrefecture”),therebypromotingthedevelopmentoftourisminXiangxiAutonomousPrefectureandgivingitauniquecompetitiveadvantage.Presentlythecorrelationresearchhasnotbeenseenathomeorabroadasthisisstillaverynewtopic.XiangxiAutonomousPrefecture’stourismresourcesareofmanytypes,areofahighquality,areunique,thedistributionoflandsandmountainsarereasonable,andthenaturalandculturallandscapescompatiblymergeintooneorganicwhole.Therefore,theemerginglocaltouristindustryisgraduallybecomingaburgeoningnationaleconomicmainstayindustry.YetformanyreasonstourisminXiangxiAutonomousPrefecturehasstillnotattaineditsfullpotential.IthasnotattainedsuperiorityamidstcompetitioninthetourismindustryandhasnotunfoldedtheuniquecharmofXiangxiAutonomousPrefecture.Thethesiswillfirstintroducecorecompetenceandthebasicconceptsofcorecompetenceasappliedtotourism.Bysynthesizingthefoundationalstudiesofpredecessors,amodeloftheessentialfactorsofcorecompetencecanbeconstructed.Theimportantfactorsconstitutingtourismcorecompetenceare:factorsofproduction,demandfortravel,thetourismenvironment,andtourismmanagementanddecisionpower.Withthisfoundation,thethesiswillevaluatethetourismresourcesinXiangxiAutonomousPrefecture,aswellasanalyzethecurrentstateoftourismdevelopment.ThethesisconcludethatthecompetitivepowerofXiangxiAutonomousPrefecture’stourismmarketisstrong,andthereisalargepotentialfordevelopingtourism.ApplythefactormodeloftourismcorecompetencetocarryoutanevaluationandanalysisoftourismcorecompetenceinXiangxiAutonomousPrefecture.PointoutthatthecoreelementsoftourisminXiangxiAutonomousPrefecturearehighlycompetitiveandthereisstillroomforimprovement,buttheabilitytoutilizeresourcesisweak.Therefore,XiangxiAutonomousPrefectureshouldutilizethefactorsofproduction,createademandfortourism,improvethetourismenvironment,andfocusontourismmanagementanddecisionpower.ThesefouraspectscultivateandpromotetourismcorecompetencewhichwillimpelthequickandhealthydevelopmentoftourisminXiangxiAutonomousPrefecture.Keywords:XiangxiAutonomousPrefectureCoreCompetenceRegionalTourism11.1(corecompetence)1.21.2.120608020808021990.12345..,6A.A.J.781C.K.Prahalad,Grayhamel.Thecorecompetenceofthecorparation.HarvardBusinessReview.P79.May-June19902C.K.Prahalad,Grayhamel.Thecorecompetenceofthecorparation.HarvardBusinessReview.P82.May-June19903...[M].:,2000:25-33.4..[M].:,1997:2.5Barney.J.B.FirmResourcesandSustainedCompetitiveAdvantage[J].Journalofmanagement1991,17:102.6.....[M].:1999:372.7Thompson,A.A,andJr.andA.J.StricklandIII..StratigicManagement:ConceptandCase(10thed)[M].NewYork:McGraw-Hill1998:125.8.[J]...1999,(12):53.3910111213:141.2.2,,,,,,,,,151.2.39.[N].,2002-02-20(6).10.[J].,2001,(8):23.11.[M].:,2002:23.12.[J].,2004,(2):55.13.[J].,2004,(7):42.14.[J]..2004,(7):42.1520012005.41.31.3.11.3.21.3.3:::5:1.4,62.1,,Learning,Leonardbarton..A.A.J.::72.22.2.12.2.1.1162.2.1.22.2.1.32.2.1.416.C.K..[M].:,1998:231.82.2.22.2.2.12.2.2.22.2.2.32.2.2.42.2.2.592.2.2.6F2.32.3.1()()()2.3.22080902110AHP(MichaelE.Porter)1990(1999)2.3.3112.3.4()(),:2.1,,,1215462km2,726264713.13.1.112141510ABCDEFGH88100%;AAABACBABBBCBDCACCCDDADBEBFAFBFCFDFEFFFGGAHAHBHCHD253180.6%;11615574.8%3.1.1.1438.94hm236.25%1363%5010049,3.1.1.221“”,3.1.2,(GB/18927-2003),14173.1515416316228144.20012015[G].2002:14.151.53.21985198910199910200086.561.71GDP1.610182001361020035MTV600200318[G].2006-04.1620042813.18820026006200213001040010174.14.1.14.1.1.11“”10018“”“”“”214.1.1.219992.85020021930005020018.335020036281.28502003831900050713.18840004.1.1.3200211220032356384%54.1.1.4202000200311128.4920025392023.253000500-----4.1.1.52292040034110050019199920034.1.24.1.2.119.[EB/OL].http:/—15.214.1.2.22000200520:4.120002005%%GDP%2000137.9951.31.1637.40.431.62001169.9723.22.1887.92.23.32002253.1149.722.6923.43.54.52003275.793.643564.42004431.2456.46.269.486.32005570.832.369.757.28.61020[G].2006-04.224.12000-20054.22000-20050100200300400500600200020012002200320042005024681012200020012002200320042005234.32000-20054.42000-2005,,20032000200520001.1620059.7,37.3%57.2%GDP20001.6%200510%4.1.2.30102030405060708090100200020012002200320042005%%GDP%GDP%024681020002001200220032004200524199920039,,,,(),4.1.34.1.3.1()()2015700GDP204.1.3.24001025200“”63,,4.1.3.3,4.1.44.1.4.119854.1.4.2264.1.4.34.24.2.11234274.2.286.8%30%4.2.34.2.4284.320804.3.1184.3.24.3.31001802.54.3.4292.411.131.61.20.32.413.36.6214.3.51324.3.621.:41./2006-05-11,09:48304.3.710450315.15.1.1--“”32“”“”“”“”5.1.25.1.3335.1.45.1.55.25.2.1345.2.2355.2.3()()5.35.3.1365.3.25.3.3375.3.45.45.4.15.4.2385.4.33940[1]C.K.Prahalad,Grayhamel.Thecorecompetenceofthecorparation[J].HarvardBusinessReview.