RFID技术在MK公司电子商务供应链中的应用策略分析

上海交通大学硕士学位论文RFID技术在MK公司电子商务供应链中的应用策略分析姓名：王岭申请学位级别：硕士专业：工商管理指导教师：李海刚20061012RFIDMKB2CB2BRFIDRadioFrequencyIdentificationRFIDMKRFIDRFIDRFIDMKRFIDRFIDRFIDRFIDRFIDRFIDRFIDMKRFIDRFIDRFIDRFIDRFID,,,THEANALYSISOFRFIDAPPLICATIONSTRATEGYFORE-COMMERCESUPPLYCHAININMKCO.ABSTRACTE-commercebasedonInternettechnologyhasadeepinfluenceonsupplychainmanagement.B2Ce-commerceremarkablyreducesthelevelsofthestructureofsupplychainchannel,whileB2Be-commercepromotetheintegrationamongenterprisesystemapplicationsandhelpstructureanefficientplatformforinformationexchangeandmanagement,thusimprovetheabilityofcoordinateoperationofthesupplychain.Whenappliedine-commercesupplychainmanagement,RFID(RadioFrequencyIdentification)willacceleratefrontenddatacollection,synchronizeinformationflowinsupplychainwithlogistics,andadvancesupplychainautomationtoanewlevel.Efficientlycombinedwiththesupplychaininformationmanagementsystem,theabundantRFIDdataprovideasolidfoundationforsupplychaindecision-makingsupporting.ThisthesisperformsaresearchonanRFIDprojectfromMKCo.,throughwhichtheauthorgiveathoroughanalysisonthetheoryandstrategyofapplyingRFIDtohandlepracticalproblemsine-commercesupplychain.FirstpartofthethesisbrieflyintroducesthebackgroundofMKCo,relativeknowledgeandtheoryonRFIDandecommercesupplychainmanagement.ThenitsetsforththestrategyforapplyingRFIDinecommercesupplychainfromthreeaspects:theestablishmentofapplicationmodel,evaluationofprojectbenefitsandtheofimplementationstrategy.ThroughembeddingtheRFIDelementinauniversalecommercesupplychainframe,theauthorestablishageneralmodel.Asforprojectbenefitsevaluation,allkindsoffactorsaffectingcostsandreturnsarediscussed.Amongthem,somecanbepreciselymeasured,theothersjustcan’t.Somebelongtolongtermstrategicbenefits,theothersareshorttermtacticalbenefitswhichcanpromisingtheinitialprojectROI.Suchtopicsaregenerallydiscussedinthethesis.TheemphasisonRFIDimplementationistheintroductionofa“Phase-in”principal.AlsosomestrategiesareintroducedonhowtoevolveprocessescurrentlybasedonbarcodeintoRFID-basedprocessesandhowtodealwithproblemsarisingwiththegreatvolumeofRFIDdatasuchasthehigherdemandforbandwidthofcommunicationnetworkanddataprocessingabilityofthebackendinformationsystem,.Fromthesethreeaspects,thefollowingcasestudyonMKRFIDprojectanalyzesthestrategyofapplyingRFIDinecommercesupplychainrespectively.First,thethesisdescribestheRFIDmodelsappliedintheprojectforproducttrackingandlogisticsandexplainshowtheycansolvepracticalproblemsfacedbyMK’se-commercesupplychain.Secondly,byreviewingtheimplementingprocessoftheproject,theauthorfurtherdemonstratesthatsomestrategiesshouldbetakenwhenimplementinganRFIDprojectandthatsuccessesininitialstagesisextremelyimportantforlongtermprojectdevelopment.Thirdly,qualitativeandquantitativeanalysisonthisprojectareperformed.ThelastpartsummarizesthisthesisandgivestheconclusionthatapplyingRFIDinthescaleofthewholesupplychainwillleadtotheredesignofsupplychainprocesses,ahigherlevelofelectronicintegrationbetweensupplychainmembersandevennewbusinessmodels.KEYWORDS:RFID,e-commerce,supplychain,applicationstrategy200610222006102220061022RFIDRadioFrequencyIdentificationETCRFIDRFIDWal-MartMetroDenfenseDepartmentRFIDRFIDRFIDRFIDRFIDRFIDISO18000820070.05RFIDERPRFIDRFIDMKRFIDRFIDRFID512MKRFIDRFID34RFIDMKMBAMK11.1MK()MK90MK2005MK199520063MK189200MK1998e:PeopleSoftEnterpriseOneArvatoServiceManugisticsMicrosoftSQLServerReportingServicesEnterpriseOneEnterpriseOneMKB2CB2C1999B2C,90%50%MK2004MKRFID(RadioFrequencyIdentification)HZMBAMK2200611MK1996MKMK10020001.2MKRFIDMK()2004RFIDRFIDRFIDHZRFIDMKHZHZMKMKMKMKRFIDRFIDRFIDMK20055MKRFIDB2CMKCHCHMKRFIDCHRFIDCHMBAMK3CHCHMKCHRFIDHZRFID1.3RFIDETCRFIDRFIDRFIDInternetRFIDRFIDRFIDRFIDRFIDISOEPCUIDPhilipsTISymbolRFIDRFIDRFID500RFIDRFIDISOUHFUHFEPCGEN2860MHz-940MHz200669RFID“RFIDRFIDRFIDMBAMK4”RFIDMKRFIDMKRFIDRFIDRFIDMBAMK5RFID2.1RFID2.1.1RFIDRFIDRFIDRadioFrequencyIdentification()RFID(Tag)RFID(Reader)2-1RFID()2-1()()1[1]2.1.22-2EEPROM2-1RFID1MBAMK62-2RFID2-12-1125.124KHz13.56MHz433.92MHz860~960MHz2.45GHz5.8GHzISOISO11784ISO11785ISO18000-2ISO14443ISO15693ISO18000-3ISO18000-7ISO10374ISO18000-6ISO17363ISO17364ISO18000-4ISO18000-560cm60cm50m~100m3.5m~5m()100m()1m()50m()//Å---------------------ÆÅ---------------------ÆÅ---------------------ÆÅ---------------------Æ2ROMReadOnlyMemoryMBAMK7ROMEEPROM()RAMRandomAccessMemory,3TTFTagTalkFirstIDRTFReaderTalkFirst,RTF2.1.3RFIDRFIDEPCElectronicproductcode96,RFID-25~+702-22.1.4RFIDRFIDMBAMK82-2//EEPROMRAM/RFIDRFIDRFIDRFIDRFIDRFIDRFIDRFIDRFIDBEARFIDRFIDBEAWebLogicRFIDEdgeServerRFIDWANBEAWebLogicRFIDEnterpriseServerEdgeServerEdgeServerEdgeServerEPCRFIDRFID[2]2.2MBAMK92.2.1OECDInternetIntranetLANNIIGIIInternetInternet[3]Internet(endtoende-BusinessSolutions)MBAMK10(ERPSCM)B2C(BusinesstoCustomer)B2BBusinesstoBusinessB2GBusinesstoGovernmentC2GCustomertoGovernmentC2CCustomertoCustomerB2CB2BB2C2-3B2C2-3B2CB2B2-4B2BVANEDIE-mailWebInternetEDIEDIEDIB2BB2BB2CB2BMBAMK112-4B2BB2CB2CC2CB2B95%2.2.2[4]/MBAMK12MRPMRPERPERP2-3(QR)EDI(E1ectronicDataInterchange)EDIInternetWeb2-32060MRP