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外贸英语函电主讲教师:王英Unit3LettersofInquiryandReplyObjectives通过本章的学习,帮助学生掌握:询盘的定义及种类询盘信函的撰写询盘信函中常用的专业词汇及句型ManyStepsinBusinessNegotiationinquiryoffercounter-offeracceptanceBusinessKnowledge1.Whatisaninquiry?Firstrealstepinbusinessnegotiation.Aninquiryisarequestforthetermsandconditionsastothetargetgoods.2.Whendoesabuyermakeaninquiry?Whenanimporterintendstobuy.Readandanswer3.Whataretheadvantagesofmakinginquiriestoseveralparties?Theinquirercanmakeacomparisonbetweenthetermsandconditionsoftheincomingoffersanddecidewhichofferisthemostfavourable.4.Howmanykindsofinquiriesalltogether?Twocategories:Ageneralinquiry(一般询盘)andaspecificinquiry(具体询盘)5.Whatisageneralinquiry?Howaboutaspecificinquiry?Readandanswer6.What’sthedifferencebetweeninquiriesmadebyoldcustomersandtheonesmadebynewcustomers?Oldcustomers---simpleincontents;Newcustomers---complicated,e.g.:termsofprice,specificationsoftheitem,packingmethod,deliverydate,etc.1.说明信息来源2.直截了当说明要买的货物pattern1:take(have,feel)interestinWetakeinterestinyourcannedgoodsandwishtohavethecatalogues.Pattern2:beinterestedin/beofinteresttosb.Weareinterestedinbicyclesinvarioussizesandpleasesendusacopyofyourillustratedcataloguewithdetailsofthepricesandtermsofpayment.Usefulexpressionsforenquiries1.说明信息来源2.直截了当说明要买的货物Pattern3:beinthemarketforsth.Weareinthemarketforthemechanicaltoysillustratedinyourcatalogue.Pattern4:bedesirousofsth.Wearedesirousofyourlowestquotationsforfrozenrabbit.Usefulexpressionsforenquiries3.请求对方寄送目录,价格表和样品Willyoupleasesendusyourillustrated/latestcatalogueandpricelist?Kindlyletushaveadescriptionofyour….Weshouldliketoreceiveacopyofyourlatestcatalogueandfulldetailsofyourexportpricesandtermsofpayment,togetherwithsamples.4.强调如果对方报价合理,…Providedpricesareright,…Ifyourquotationisreallycompetitive,….Ifyourproductsandtermsarefavorablecomparedwiththoseofothersuppliers,weshallsendyouanorder.5.询问对方所能提供的折扣。写清所能接受的支付条件和期望的交货时间Weshouldliketoknowifyouallowdiscounts.PleaseletusknowyourlowestFOBprices,togetherwithyourtermsofbusiness,andstateyourbestdeliverydate.Werequirethegoodsdeliverywouldbeeffectedwithinsixweeksoforder.6.表示订购货物的可能性Willyoupleaseletusknowby4Aprilsothatwecanplaceourorderpromptly?NewWords&Expressions1.inquiry(enquiry)n.询盘,询价make(or:send,give)sb.aninquiryforsth.向某人询购某种商品Wethankyouforyourinquiryforsunflowerseeds.我们感谢你方有关向日葵籽的询盘。(sunflowerseeds)Uponreceiptofyourspecificinquiry,weshallsendyouourquotationsandsamples.一收到你方具体询盘,我方立即给你方寄出我方的报价及样品。(upon)NewWords&Expressionsinquirev.询价,询购,询问inquireforsth.询购某种商品ThankyouforyourletterofSeptember1inquiringfor3,000m/tsNortheastRice.感谢你方九月一日询购三千公吨东北大米的来信。(metricton)Theladies’pyjamasyouareinquiringforarenowoutofstock.你方现询价的女士睡衣没货。(ladies’pyjamas)Weareinquiringaboutthesupplyofsugarandcoffee.我方正在询购糖和咖啡的货源。NewWords&Expressions2.beinterestedin…对(某商品)有兴趣,常用以表示有意购买某种商品,是打算购买某种商品的初步表示。WeareinterestedintheimportofChinesesilkneckties.我们对进口中国丝绸领带感兴趣。(silknecktie)NewWords&Expressions3.quotev.报价quotesb.apricefor(or:on)sth.报给某人某种商品的价格Pleasequoteusyourlowestpricesforpersonalcomputers.请报个人电脑的最低价。WequotedthisarticleatUS$278percase.这种商品每箱报价二百七十八美元。WouldyoupleasequoteusyourbestpriceFOBDalianfor(or:on)1,000piecesofleatherjacket.请报一千件皮夹克的最好大连船上交货价。(leatherjacket,FOBDalian)请报最低价。(quote)请报上海船上交货最低价。(FOBShanghai)Pleasequotethelowestprice.Pleasequotethelowestprice,F.O.BShanghai.NewWords&ExpressionsPleasequoteusthelowestprice,C.I.F.Lagos,including5%commission,statingtheearliestdateofshipment.请报最低价,包括3%的佣金。(commission)请报最低价,说明最早的装运期。Pleasequotethelowestprice,including3%commission.Pleasequotethelowestprice,statingtheearliestdateofshipment.NewWords&Expressions4.marketmarketn.市场,行市cometothemarket上市findamarket找销路agood(poor)market畅销(滞销)inthemarketfor要购买anadvancingmarket市场上涨abriskmarket市场活跃astrongmarket市场坚挺NewWords&ExpressionsTheyareinthemarketfortable-clothandpillowcases.他们要购买桌布和枕头套。Themarketisstrengthening.行情在上涨。(strengthen)marketv.推销,销售,在市场上出售ThereisnodifficultyinmarketingthesetraditionalproductsintheSoutheastAsianmarket.在东南亚市场推销这些传统产品不会有困难。5.regardingcovering关于请寄给我们一个关于你方新产品的商品目录.我们将寄关于这些产品的价格单供你方参考。Pleasesendusacatalogueregardingyournewproducts.Weshallsendthepricelistregardingtheseproductsforyourreference.NewWords&Expressions7.discountn.折扣常用作:give/make/granta…%discountoff/onthepricesofgoods按货价给予…….%的折扣cashdiscount现金折扣quantitydiscount数量折扣specialdiscount特别折扣现金付款,我们给予九折优惠。Wegivea10%discountforcashpayment.NewWords&Expressions这种商品我们所能给的最高折扣是10%。Thehighestdiscountwecangrantyouonthisarticleis10%.坦率地说,4%的折扣意义不大。(helpmuch)Tobefrankwithyou,adiscountof4%wouldn’thelpverymuch.NewWords&ExpressionsCase1我方是哥本哈根东部的一家纺织品经销商,有着多年的从业经验。从我驻外使馆商务参赞处了解到对方是全棉床罩和枕套的主要出口商之后,写信给对方以建立业务关系并索要对方的商品目录和价目单。KeyPoints1.从事纺织品进口2.求购高质量的全棉床罩和枕套3.进行询盘4.简单介绍市场的需求5.表达下订单的可能性UsefulWords1.embassy['embəsi]2.leading['li:diŋ]3.textiles['tekstails]4.promising['prɔmisiŋ]5.pillowcase['piləʊkeis]6.Copenhagen[.kəupən'heigən]7.dealer['di:lə]8.allcottonbedspread1.n.大使馆2.a.第一位的,最主要的3.n.纺织品4.a.有前途的5.n.枕套6.n.哥本哈根7.n.经销商,商人8.全棉床罩Case1GeneralInquiryDearSirs,WelearnfromtheCommercialCounselor’sOfficeofourEmbassyinyourcountrythatyouar
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