BEChighermodule3高级商务英语.

HIGHERSUCESSWITHBECMODULE3BusinessTopicCommunicationatWork2.1Businesstopic:communicationatwork2.2businessskills:emailexchange2.3Examspotlight:ListeningTestIntroductionandPartoneMODULE2Vocabulary:Partofacompany；growthstrategy3.1CommunicationatWorkcross-sellutilityputoutseminarcommoditisedepersonalizedrivercashmachinestatementhandset交叉销售公共事业出版，发布研讨会使商品化使非人情化手机驱动器现金出纳机报表，结算单highstreet商业大街reminder暗示，提示packageimpartial一揽子公平的，无偏见的Meansofcommunication3.1CommunicationatWork1.Whatdoesthisquotationmeantoyou?•‘Thinklikeawisemanbutcommunicateinthelanguageofthepeople.’（像智者一样思考，像大众一样沟通。）W.B.Yeats,poet(1865—1939)♣W.B.YeatsisafamousIrishpoetandplaywright(剧作家).3.1CommunicationatWorkSuggestedanswer:•Youshouldbesophisticatedinyourthinkingbutclearandsimpleinyourspeech.Usefulexpressions:•Successislargelydeterminedbyhowwellcompaniescommunicatewiththeiraudiences.•Ifyoucommunicateinsimpleandclearlanguage,youcancommunicatemoreeffectively.•Ifyourspeechisclearandsimple,youcangetacrossamessagemoreeasily.3.1CommunicationatWork2.Verbsthatgowitheachtypeofbusinesscommunication•send/draftanemail•make/receiveaphonecall•issue/putoutapressrelease•launch/runanadvertisingcampaign•give/makeapresentation•hold/attendameetingoraseminar•produce/publishareport•putup/displayanotice•sendout/circulateamemotoallconcerned•post/putinformationontheInternet3.ForwhichofthefollowingwouldyoufeelmostconfidentusingyourEnglish?Andleastconfident?Discusswithyourpartner.3.1CommunicationatWorkApresentationAmeetingAphonecallAreportAnemail3.1CommunicationatWorkUsefulexpressions•BecauseI’mfamiliarwiththepersonIcall,Icanbeveryrelaxed,soIcanspeakEnglishverywell.•Whenwritinganemail,IhavetimetoconsidertheappropriateuseofwordsorconsultdictionariesifIhavenoideaastohowtoexpressmyself,soI’mconfidentwithmyEnglishinemails.•UsuallywhenI’mgoingtogiveapresentation,Imakefullpreparationsforit,soI’mconfidentwithmyEnglishingivingapresentation.3.1CommunicationatWork•It’sverydifficulttowriteareportbecauseitusuallyrequiresthewritertoorganizethewritingeffectively,haveawiderangeofvocabularyandstructure,andusecohesivedevicesappropriately,soI’mnotconfidentwithmyEnglish.•I’mleastconfidentusingmyEnglishwhenIammakingapresentationbecauseI’mnervouswhenstandinginfrontofalargeaudience.•I’mnotcomfortablewithpeople,so,I’mnotconfidentusingmyEnglishatameeting.3.1CommunicationatWork4.Discussion•Haveyouhadgoodexperiencesofdealingwithcompaniesthroughcallcenter?•DoyoushopontheInternet?Why?/Whynot?•Withwhichproductsorservicesisface-to-facecontacthelpful?Withwhichisitunnecessary?3.1CommunicationatWorkUsefulexpressions:•Veryconvenient.IcancontactacallcentreatanytimewhenIhaveaproblem.•Icanairmycomplaintsaboutaproducttoacallcentre.•Veryoften,I’mputonholdforupto10minuteswhenIcontactacallcentrewithaproblemorquery.•Theserviceagentscannotresolvemyprobleminoneinteraction.•Onlineshoppingisconvenientandspeedy.•Onlineshoppingallowspeopletobrowsethroughmanyitemsandcategorieswithoutleavingtheirhouse.3.1CommunicationatWork•Customerscancomparethepricesofasmanyshopsastheywantwhendoingonlineshopping.•Customerscanorderasmanyitemsastheycanaffordwithouthavingtoworryabouthowtheywilltransportthem.•Productssoldonwebsiteareundoubtedlycheaperthanthoseat“real”shops.•Shoppingon-linecanbequiteriskyifyou’renotcareful.•Ifyoudon’tbuyonofficialwebsitesyoumaybecheatedandnotsentapurchasedproduct.3.1CommunicationatWorkReading:Bettercommunication?utilitycompanycustomerbehaviourmakeofelaborateinvestmentportfolioproductportfolioportfolio公用事业公司，如水电公司、煤气公司等消费行为对待，处理，解释复杂精美的，详细阐述的证券投资组合产品组合投资组合3.1CommunicationatWorkReading:Bettercommunication?Thebestwaytoapproachthistask:1.readthetaskthroughquickly2.underlinethephrasesinitthatseemtosumupthemainpointsineachsection3.lookatthesentences0-7andmatcheachonetotheappropriateparagraph3.1CommunicationatWork1E2D3E4B5C6C7B8AReading:Bettercommunication?DiscusswithyourpartnersSpeaking3.1CommunicationatWorkWhichofthefollowingdoyoufinduseful?Whendoyouuseit?Why?•Mobilephone•Email•SMS=ShortMessagingService(短信息业务)•MSN=MicrosoftServiceNetwork(微软网络服务)•Blackberry黑莓（加拿大RIM公司推出的一种移动电子邮件系统终端）Speaking3.1CommunicationatWorkWhichofthefollowingdoyoufinduseful?Whendoyouuseit?Why?Mobilephone:anytime,anywhere;foranemergency;easyandinteractive;pictures,music,videos,andanimatedpicmessage;wasteoftime,bothersome.Email:samemessagetomultiplerecipients;attachingdigitalfilesincludingdocs,videoclips,musicandphotosSMS:beingreadquickly,automaticallysaved,cheaperMSN:communicatingwithcolleagues,money-saving,communicatingduringwork,sharingthedocuments,distractionBlackberry:tooexpensive3.1CommunicationatWorkSpeaking2.Decidethebestwaystocommunicatethefollowingmessages3.1CommunicationatWorkSpeaking2.DecidethebestwaystocommunicatethefollowingmessagesVerbpatternsEx.4answers:•1.towork•2.creating•3.Correct•4.meeting/thatwemeet•5.togive•6.tellyou•7.Correct•8.ofkeeping3.1CommunicationatWork9.togive10.thattherewouldbe11.fortrying12.CorrectDealingwithproblemsSuggestedanswersofEx.2Thecustomercharterissupposedtofeelmoreconfidentaboutthecompany'sabilitytokeepit