2011年高考英语全国卷1：真题及答案

12011年普通高等学校招生全国统一考试(全国卷)第三部分阅读理解（共20小题；每小题2分，满分40分）AWhenmilkarrivedonthedoorstepWhenIwasaboygrowingupinNewJerseyinthe1960s,wehadamilkmandeliveringmilktoourdoorstep.HisnamewasMr.Basille.Heworeawhitecapanddroveawhitetruck.Asa5-year-oldboy,Icouldn’ttakemyeyesoffthecoinchangerfixedtohisbelt.Henoticedthisonedayduringadeliveryandgavemeaquarteroutofhiscoinchanger.Ofcourse,hedeliveredmorethanmilk.Therewascheese,eggsandsoon.Ifweneededtochangeourorder,mymotherwouldpenanote-“Pleaseaddabottleofbuttermilknextdelivery”-andplaceitintheboxalongwiththeemptybottles.Andthen,thebuttermilkwouldmagicallyappear.Allofthiswasaboutmorethanconvenience.Thereexistedacloserelationshipbetweenfamiliesandtheirmilkmen.Mr.Basilleevenhadakeytoourhouse,forthosetimeswhenitwassocoldoutsidethatweputtheboxindoors,sothatthemilkwouldn’tfreeze.AndIrememberMr.Basillefromtimetotimetakingabreakatourkitchentable,havingacupofteaandtellingstoriesabouthisdelivery.Thereissadlynohomemilkdeliverytoday.Bigcompaniesallowedtheproductionofcheapermilk,thusmakingitdifficultformilkmentocompete.Besides,milkisforsaleeverywhere,anditmayjustnothavebeenpracticaltohaveadeliveryservice.Recently,anoldmilkboxinthecountrysideIsawbroughtbackmychildhoodmemories.Itookithomeandplanteditonthebackporch（门廊）.Everysooftenmyson’sfriendswillaskwhatitis.SoIstarttellingstoriesofmyboyhood,andofthemilkmanwhobroughtusfriendshipalongwithhismilk.56.MrBasillegavetheboyaquarteroutofhiscoinchanger_____.A.toshowhismagicalpower.B.topayforthedelivery.C.tosatisfyhiscuriosity.D.topleasehismother.57.Whatcanbeinferredfromthefactthatthemilkmanhadthekeytotheboy’shouse?A.Hewantedtohaveteathere.B.Hewasarespectableperson.C.Hewastreatedasafamilymember.D.Hewasfullytrustedbythefamily.58.Whydoeshomemilkdeliverynolongerexist?A.Nobodywantstobeamilkmannow.B.Ithasbeendrivenoutofthemarket.C.Itsserviceisgettingpoor.D.Itisforbiddenbylaw.59.Whydidtheauthorbringbackhomeanoldmilkbox?A.Hemissedthegoodolddays.B.Hewantedtotellinterestingstories.C.Heneededitforhismilkbottles.D.Heplantedflowersinit.BThewordadvertisingreferstoanykindofpublicannouncementthatbringsproductsandservicestotheattentionofpeople.Throughouthistory,advertisinghasbeenaneffectivewaytopromote(促进)thetradingandsellingofgoods.IntheMiddleAges,merchantsemployedtowncrierswhoreadpublicmessagesaloudtopromotetheirgoods.Whenprintingwasinventedinthefifteenthcentury,pagesofadvertisements(ads)couldbeprintedeasilyandwereeitherhunginpublicplacesorputinbooks.Bytheendoftheseventeenthcentury,whennewspaperswerebeginningtobereadbymorepeople,printedmaterialsbecameanimportantwaytopromoteproductsandservices.TheLondonGazettewasthefirstnewspapertosetasideaplacejustforadvertising.Thiswassosuccessfulthatbytheendofthecenturyseveralcompaniesstartedbusinessesforthepurposeofmakingnewspaperadsformerchants.2Advertisingspreadquicklythroughouttheeighteenthcentury.Adwriterswerestartingtopaymoreattentiontothedesignoftheadtext.Everything,fromclothestodrinks,waspromotedwithclevermethodssuchasreceptionofthefirm'snameorproductwordsorganizedineye-catchingpatterns,theuseofprettypicturesandexpressionseasytoremember.Neartheendofthenineteenthcentury,companiesthatweredevotedtotheproductionofadscametobeknownasadvertisingagencies(广告商).Theagenciesdevelopednewwaystogetpeopletothinkofthemselvesasmembersofagroup.Throughoutthetwentiethcentury,advertisingagenciespromotedconsumerism(消费主义)asawayoflife,spreadingthebeliefthatpeoplecouldbehappyonlyiftheyboughttherightproducts.60.WhatwasadvertisinglikeintheMiddleAges?A.Merchantswereemployedtopromoteproducts.B.Admessageswereshoutedoutinpublicplaces.C.Productinformationwasincludedinbooks.D.Adsignswereputupintowns.61.WhatdoesthewordThisinParagraph2referto?A.Advertisinginnewspapers.B.Includingpicturesinads.C.sellinggoodsinmarkets.D.Workingwithadagencies.62The18thcenturyadvertisingwasspecialinits________.A.growingspendingB.printingmaterialsC.advertisingcompaniesD.attractivedesigns63Whichofthefollowingmightbethebesttitleforthetext?A.TheStoryofAdvertisingB.TheValueofAdvertisingDesignsC.TheRoleofNewspaperAdvertisingD.TheDevelopmentofPrintingforAdvertisingCWhilesmallmaybebeautiful,tallisjustplainuncomfortableitseems,particularlywhenitcomestostayinginhotelsandeatinginrestaurants.TheTallPersonsClubGreatBritain(TPCGB),whichwasformedsixmonthsagotocampaign(发起运动)fortheneedsofthetall,hasturneditsattentiontohotelsandrestaurantsbedsthataretoosmall,showerheadsthataretoolow,andrestauranttableswithhardlyanyleg-room,allmakelifedifficultforthoseofaboveaverageheight,itsays.Butitisnotjusttheextra-tallwhoseneedsarenotbeingmet.Theaverageheightofthepopulationhasbeenincreasingyetthestandardsizeofbeds,doorways,andchairshasremainedunchanged.Thebeddingindustrysaysabedshouldbesixincheslargerthanthepersonusingit,soevenaking-sizebedat6'6(6feetand6inches)isfallingshortfor25%ofmen,whilethestandard6'3bedcatersfor(满足需要)lessthanhalfofthemale(男性)population,saidTPCGBpresidentPhilHeinricy,Seven-footbedswouldworkfine.Similarly,restauranttablescancausenoendofproblems.Smalltables,whichmeanthelong-leggedhavetosita