对我国汽车外贸企业战略转型模式的探讨

上海交通大学硕士学位论文对我国汽车外贸企业战略转型模式的探讨姓名：朱晓东申请学位级别：硕士专业：工商管理指导教师：顾锋20080601SWOTWTOSWOTTHERESEARCHOFCHINAAUTOMOTIVEFOREIGNTRADECOMPANYFORREFORMATIONABSTRACTWithChinaisgraduallyimmersedintoglobaleconomy,Chinaautoforeigntradeenterprises’environmentisundergoingprofoundchanges.Bothchancesandthreatsnecessitateforeignautoenterprises’strategyreformation.Sogo-shosha,asatypicalmicroeconomyorganizationforminJapanandKorea,playsanessentialroleinpushingaheadforeigntradeandfosteringenterprises’corecompetence.ThisthesistriestodiscusstheroutechoiceofChinaautoforeigntradereformingintosogo-shosha.Inchaptertwo,Thethesisstartswiththeanalysisofcurrentstatedomesticauto-industry,andpointsouttheexistingdisadvantageaboutitandenvironmentanalysisisalsomade.Inchapterthree,autoforeigntradeindustryanalysisismade,includingvaluechainanalysis,profitmodeanalysis,competitionfactoranalysis,andetc.Inchapterfourandchapterfive,theexperienceofsogo-shoshainJapanandKoreaissummarized.Accordingtotheirexperiences,writergetssomesuggestionsandideasfordomesticenterprises.Infinalpart,thewritercomesupwithsomefreshideasonthestructureofdomesticautomobilesectorsogo-shosha,includingmodechoiceandorganizationstructuredesign.KEYWORD:sogo-shosha,autotrade,strategyreformation,SWOT200841920084192008419MBA11.12010WTO20072,,2006490.22,,281.44,42.76%208.78,36.34%2005,()34.24,98.13%31.35,96.62%,,,1555,61.08%2.72,20051.227.52,80%WTOWTOMBA21.2901991-200025019972001-20052521(2005)(20068)1.31.4MBA3MBA4SWOT2.16595.6%200631.297.53%2-1200620067282101148.41126.4582200634.326002003902006%4.7152.21867200636.3%,76.5200615338200622.469%9.2197%2006207MBA5949.5%41.463.9%116.8%23.5%5020101002-22007910()()(%)(%)6584282908198.4324.21834836481124.784.81235635319221.1282.7261992632954.1963106421646359.7285.52110620746136.5247.82496020275938.7439.6413281777311.528.21408215669--464814303264.8253.42006100952713626073219604577775999164258343379050000100000150000200000250000300000350000400000199920002001200220032004200520062-11999-2006343379227773200597.11%2-12006160MBA62.22.2.1??2.2.22.2.32.2.4MBA72.32.3.120100100302.3.2MBA82.3.320()402.3.4OEMMBA9302.42.4.120102.1101.5%2%7.3%2.4.2CKD/SKDOEMCUMMINSOEMCUMMINSVOLVOOEM2.52.5.1MBA1020061533820062.5.2NYKKline()m3808.4m37005%-10%1300-15002.5.3MBA11WTO2.5.4MBA123.13-1MBA133.2.3-13-1MBA14OEMOEMOEMOEMOEMMBA154S3.3————MBA163.44S:MBA173.53.5.1:1)2)3)3.5.2MBA1850%3.6:3.6.13.6.2MBA19:MBA20::19708()4.14.1.119702060MBA21:12341920204.1.2MBA22::40%60%:(1):24%17%(2):(3):(4):MBA23(5):4.1.34.24.2.11964701970-1975816184251.258.4254.2MBA247084.2.281975419825MBA254.2.3;74.8(655)20002204.34.3.1IT,MBA264.3.2SCMM&AMBOEBOBOTBOOITJSATNTT4.3.3MBA274.3.4.520054Unit4.3.5.4.4:1.2.MBA283.4.5:(1)(2)(3)(4)(5)MBA29MBA30()1950200667693.4220O6182841.231597255.119941231195031994150202090199452%19952005MBA31201993199819981868001999MBA321999200020012002199912200250.4719980.49200110MBA33l01011199649810889115910711498156016871728182802004006008001000120014001600180020001998199920002001200220032004200520065-11998-20066.688.066.7411.0212.8128.1332.4541.23051015202530354045199920002001200220032004200520065-21999-200625%2002MBA342006182841.232.3%44%199981020061828(1)19996.686.15(2)29.68%19990.7%3.281999200654%199929520052006A1/45.2WTO123MBA356.1()6-1:MBA366-1MBA376-1()6-26-2MBA386.26.3MBA396.420%-30%6.5mainbankMBA4012:3;6.6MBA411.40%132.:3.42006-2007MBA42MBA43[1].1997[2]1996[3]2003-WTO176----207[4]1995(06)[5].1995(12)..[6].1995(05).[7].1995(01).[8].1995(03)..[9].2002(06)..[10].2003(08).[11].2004.[12].2003(3)MBA44MBA10MBA45[1]20082对我国汽车外贸企业战略转型模式的探讨作者：朱晓东学位授予单位：上海交通大学本文链接：授权使用：上海海事大学(wflshyxy)，授权号：36a149c6-68dc-4f2b-af39-9e0d0079aa76下载时间：2010年10月12日