集成供应链进入市场的关键–溯源、验证与问责制

ConfidenceBuildsSuccessConsumertrusttakestimetodevelopespeciallywiththeincreasinglycomplexglobalfoodsupplychain.LeaderinconsumerconfidenceandmarketaccesssolutionsCustomisation•Authenticateit, a cloud based track and trace system, •PelorisGlobal Sourcing priority boarder clearance delivering market access.•AsureQulityInSights, a NZ Government owned food safety and quality company Trust‐LaneLeader In Market Access and Customer ConfidenceSME Transformation: Visioning & PlanningPage |3Webinar. April 2015GlobalregulatorychangesExample:China’snewfoodsafetylawMainpointsinbrief:Article17Riskassessmentshallbeperformedforbiologically,chemically,andphysicallyharmfulfactorsinfood,foodadditives,andFood-RelatedProductsbyscientificmeansandaccordingtotheriskmonitoringinformationoffoodsafety,scientificdata,andotherrelevantinformation.Article42TheStateandfoodproducersshallestablishafulltraceabilitysystemforfoodsafety.Article94OverseasexportersandproducingenterprisesshallcomplywiththisLawandaswellasnationalfoodsafetystandards,andshallbeliableforthecontentsoflabelsandinstructions.Importersshallestablishareviewsystemforoverseasexportersandproducingenterprises,withemphasisoncontentsreferredtointheimmediateprecedingparagraph.Unqualifiedfood,foodadditives,andFood-RelatedProductsmaynotbeimported.SME Transformation: Visioning & PlanningPage |4Webinar. April 2015ManufacturersandBrandOwnersManufacturersandbrandownersface:-Increasingcompliancerequirements-IncreasingconsumerexpectationsSeekingtogenerateandmaintainvaluethrough:-Productdifferentiation-Brandandproductintegrity-Consumerengagement-PricepremiumSME Transformation: Visioning & PlanningPage |5Webinar. April 2015DeliveringConfidenceKeyPrinciplesforanEffectiveSystem-Engenderingtrust-Sourceofinformation-Verificationofclaims-Securityofthesystem-Robustnessandtransparencyofthemethodofproductauthentication-Differentiationandengagement-Levelofcustomisationavailablewithinthesystemtoenablebrandandproductdifferentiation,balancedwiththeneedforaconsistentandintuitiveconsumerexperience-Availabilityoftoolstofacilitateconsumerengagement-Interoperability:theabilityforsystemstoexchangedataandusetheinformationthathasbeenexchanged-Useofinternationalcodingstandards-Compatibleand/orintegratedwithkeymanufacturing,borderandconsumersystemsSME Transformation: Visioning & PlanningPage |6Webinar. April 2015ApanelofexpertsatAsureQualityconductduediligenceandverifyyoursupplychainactivitiesfromrawmaterialsourcingrightthewaythroughtopointofsale.Theassessmentservesasariskassessmenttofutureproofyourbusinessandallowsyoutopresentverifiedsupplychaininformationthroughanindependentlyownedandcontrolledplatform.Benefits-Impartialandcredibleinformation-Thirdpartyverificationofsupplychainactivity-TrustandassuranceinproductclaimsandinformationAsureQualityLtd100%NewZealandGovernment-ownedCertificationBodyGlobalexpertsinfoodsafetyandqualitywithapurposeofbuildingtrustandconsumerconfidenceSupplyChainVerificationWhoisAuthenticateit?WhoisAuthenticateit?Authenticateitisthefirstofitskind,cloudbasetrackandtracesystemthatenablesbrandowners,governmentandprotectionborderagencies,distributionpartners&consumerstotradeinasafeandtrustedenvironment.WhoisAuthenticateitforbrandowners?Product360°GlobalConsumerEngagement&LoyaltyEcosystemWhoisAuthenticateitforbrandowners?WhileAuthenticateitis a complete traceability and serialization system built on industry standards (EPCIS), it is also acts as a fundamentally unique and key platform for consumer engagement and marketing capabilities. Track&TraceWhoisAuthenticateitforconsumers?WhoisAuthenticateitforconsumers?Authenticateitis an independent search engine that helps consumers to search information about a productbased on a products barcode. GS1Standardsinover110countriesworldwideGS1GlobalLanguageofbusinessSerialisationistheprocessofputtingauniquemarkatvariouspackaginglevels.Serialisationcanbeinanyformat•Linearbarcodes•2Dbarcodes•CharactersTheintroductionofaserialiseduniqueidentificationattheconsumeritemlevelenablestraceabilityandauthenticationsystems.Whenwasbarcodeintroduced?GS1isaneutral,not-for-profit,internationalorganisationthatdevelopsandmaintainsstandardsforsupplyanddemandchainsacrossmultiplesectors.1974Whatisserialisation?GS1GlobalLanguageofbusinessGTIN(01)5449000000996GTIN(01)5449000000996GTIN(01)5449000000996GTIN(01)5449000000996SGTIN(01)5449000000996(21)001SGTIN(01)5449000000996(21)002SGTIN(01)5449000000996(21)003SGTIN(01)5449000000996(21)004AfterserialisationhasbeenimplementedPriortoserialisationbeingimplementedGS1barcodesforserialisationsGTIN015449000000996GS1EAN13/14SGTIN015449000000996(21)004GS1DataBarOneBarcodeSolutionSGTIN015449000000996(21)004GS1DatamtrixDuelBarcodeSolutionNoSerialisationWithSerialisationTraditionalBarcodeGS1-EAN13✖✖✖✖✖✖✖✔✖✖✔✔✖✖✔✔✖OpenSourceQRCodeGS1DataMatrixComparisonGuideMeetsindustrystandardInteroperablewithlogisticssystemsInteroperablewithGovernmentAgenciesCompatiblewithPointofSalesProductRecallVerificationPushnotificationtothosewhohavescannedCustomizedmar