东丽碳纤维增强复合材料的战略Toray’s-Strategy-for-Carbon-Fiber-Co

3rdIT-2010Strategyseminar(CarbonFiberCompositeMaterials)PresentationToray’sStrategyforCarbonFiberCompositeMaterialsApril11,2008TorayIndustries,Inc.SeniorVicePresidentMasayoshiKamiura1Copyright2008TorayIndustries,Inc.AllRightsReservedLong-termCorporateVisionandProjectInnovationTORAY2010(IT-2010)PositioningofCarbonFiberCompositeMaterialsBusiness2Copyright2008TorayIndustries,Inc.AllRightsReservedRoadmaptoIT-2010andTargetsinIT-2010NT21-BreakawayfromCrisis-NT-Ⅱ-Establishfoundationforfurthergrowth-IT-2010-Challengesforfurthergrowth-2002April2004April2006OctoberAround2010「Offensivemanagementpostures」「ManagementbasedonInnovation」Goalsinandaround2010AP-NewTORAY21AP-InnovationTORAY21Netsales¥1,800billionOperatingincome¥150billionOperatingincometonetsalesratio8.3%ROA:8%ROE:11%Long-termVisionMid-termBusinessStrategiesApril2002April2006AfterachievedNTreforms,TorayGrouplaunchedProject“InnovationTORAY2010(IT-2010)”inOctober2006inordertochallengeforfurthergrowththroughInnovation.Achievementof¥100billioninOperatingIncomeTowardaGlobalTopCompanyofAdvancedMaterials「CorporateStructureReinforcementdefensivemanagementpostures」3Copyright2008TorayIndustries,Inc.AllRightsReservedSustainableGrowthBasicStrategies(byBusinessCategory)StrategicallyExpandingBusinessesStrategicallyDevelopingBusinessesFibers&Textiles,Plastics/Chemicals①Developingglobaloperations②Promoting“NewValueCreator”③Developingdownstreamandprocessingbusiness④Expandingadvancedmaterials(automobiles,environment/energy,etc.)FoundationBusinesses①Focusingongrowingmarkets(IT,automobiles,aircrafts)②PrioritizingallocationofmanagerialresourcesPositiveexpansionasprofitdrivingbusinessesIT-relatedProducts,CarbonFiberCompositeMaterialsNurturingthenextprofitbasebeyond2010①Intensiveallocationofmanagerialresources②M&AandstrategicallianceswithexternalpartiesLifeScience,Environment(watertreatment)StrategicallydevelopingandexpandingEstablishstableprofitbasePromoteadvancementoffoundationbusinesses4Copyright2008TorayIndustries,Inc.AllRightsReservedPositioningofCarbonFiberCompositeMaterialsBusinessinIT-2010ConsolidatedNetSalesConsolidatedOperatingIncome18%21%4%9%(BYen)(BYen)1,640.068.6160.01,477.91,546.51,800.003006009001,2001,5001,8002,1002,400FY2006AroundFY2010CarbonFiberCompositeMaterialsOthers118.018.132.084.3102.4150.0020406080100120140160180FY2006AroundFY2010CarbonFiberCompositeMaterialsOthers5Copyright2008TorayIndustries,Inc.AllRightsReservedStrategyforCarbonFiberCompositeMaterials(1)Businessenvironmentandmarketstructure6Copyright2008TorayIndustries,Inc.AllRightsReservedBusinessenvironmentofCarbonFibersStrictexhaustgasregulationshighconsciousnessofenergysavingImprovementoffuelefficiencyShifttoalternativeenergyGlobalWarmingInflationofoilpricesWindPowerNaturalGasDeepwateroilmineAtomicPowerGeneration(Uraniumconcentration)CleanEnergyEnergySavingDiversificationofenergyCorrosion-resistanceHighModulusRadiolucencyElectromagneticShielding,etc.NeedsforHigh-performanceMaterialsMedicalEquipmentPCCasingWeightsaving(Aircraft,Automobile)7Copyright2008TorayIndustries,Inc.AllRightsReserved02040608010012014019701975198019851990199520002005201020152020DevelopmentofGolfShaftandFishingRodsIndustrialUseAerospaceSportsFull-scaleExpansion（2004－2011)Expansion（1994－2003)RapidExpansion（2012-)Growth（1984－1993)Introduction（1971－1983)CostreductionLargescalestructureVarietyinmoldingmethodRecycleofCarbonFibersIncreaseofproducttypeProgressinmoldingtechnologyHighQualityLimitedFieldCarbonFiberMarkettransitionThousandTons/YearSelectedasamaterialforSatelliteSelectedforsecondstructureofBoeing737SelectedforsecondstructureofBoeing757&767TennisracketandCarbonGolfShaftBoomSelectedforprimarystructureofAirbusA320SelectedforprimarystructureforBoeing777cRecessionofaircraftindustryFull-scaleexpansioninindustrialapplicationExpansionofcommunicationsatelliteSeptember11RecessionofaircraftindustrySelectedforprimarystructureofAirbusA380LaunchedBoeing787projectFull-scaleexpansioninautomobileapplicationMainApplicationRemarksIncreaseinIndustrialUseFull-scaleincreaseinAircraftandAutomobileFishingrodsAircraftsecondarystructureTennisracketsGolfShaftsAircraftprimarystructurePressurevesselMachinepartsEngineering,MarineLargeaircraftprogramWindbladeAutomobile,OilmineIncreaseinapplication8Copyright2008TorayIndustries,Inc.AllRightsReserved02040608010012014020002002200420062008201020122014201620182020AerospaceFull-scaleexpansionDramaticexpansionExpansionSportsEnviron-mentSafetyEnergyIndustrialUseThousandtons/yearCarbonFiberMarkettransition9Copyright2008TorayIndustries,Inc.AllRightsReservedForecastofCarbonFiberdemand40,00046,00052,00060,00069,00035,00028,00024,000010,00020,00030,00040,00050,00060,00070,00020042005200620072008200920102011201240,00037,50022,00025,00027,50030,50034,000010,00020,00030,00040,00050,00060,00070,000200420052006200720082009201020112012IndustrialUseAerospaceSportsUpdatedForecastSports3%8%Aerospace15%24%IndustrialUse10%15%Growthrate(’04-’10average)Market10%15%Unit:tonPreviousForecastIRseminarinJune,200510Copyright2008Tora