福田汽车宣传材料

BeiqiFotonCo.,Ltd.March2011FotonMotorContentsPartI：FotonProfilePartII：FotonDevelopmentStrategy12PartIFotonProfile1、FotonProfile——AWorldLeader,theLargestCommercialVehicleCompanyinChinaHeadquarteredinBeijing，Foton‘smainvehicleandpartsproductionbasescover9provincesandcities,suchasBeijing,Tianjin,Shandong,etc.FotonisChina’slargestcommercialvehicleenterprisewiththemostvarietyofproducts.rankingNo.1inChina’scommercialvehiclesfor6successiveyears,No.2inglobalmarket(rosetoNo.1in2009).MarketLeaderEstablishedAug281996IPOJun021998TotalAssets22billionEmployee3235414yrsSales3.6millionunits14yrsRevenue250billionBrandValue33.971billion（2009年）2、FotonMotor14YearsDevelopment——ASuccessfulExampleofChineseAutoCompanytoBecomeLarge&StrongSalesVolume（Units）SalesRevenue（billion）TotalAssets（billion）199620102010199620101996260306836550.8255.30.4822Employee2010199632354440126Times67Times45Times7.3Times3、Foton2010Achievement,2011&2012Objective6836558892001058750Sales20102011201255.2579.6892.14Revenue(billion)2010201120124.BusinessStructure&ProductPortfolio福田轿车系列AO级AOO级A级MiniSUVAumanAUVAumarkViewMidiSagaForlandCarSupOllinMP-XEngineProducts——thePowerSystemCanMeetEuroIII-EuroVIEmissionStandards,andFulfillEmissionRequirementsofAllTargetCountriesFotonenginesDiesel,gasengineDieselengineGasolineengineElectriccontrol（EuroIII,IV,V）Electriccontrol,commonrail（EuroIII,IV,V）GDI（EuroIV,V,VI）In-houseJVIn-houseIn-houseLovolD44L101-120/130kwLovolD66L132-180/200kwISF2.8Diesel80-120kwISF3.8Diesel90-130kwMBHDTengineOM4572.0TGDI2L120-170kw1.5TGDI1.5L90-135kw2.3TGDI2.3L150-200kwDieselengine,NGengineanddieselhybridproductioncapacity:300,000unitsDieselanddieselhybridpowerBFCECproductioncapacity:400,000units,thelargestinChina,GasolineandgasolinehybridProductioncapacity:300,000unitsCitiesPlantsProductsBeijingHQofMgt/R&D/mktingMPXPlantMp-X/ViewAumanPlantAumanAumarkPlantAumark/OllinEnvironmentalEngineOllinEngineAUVBusAUVBus&CoachBFCECISF2.8L、3.8LTianjinLovolEngineLovolEngineShandongNorthEngineeringVehicleEngineeringVehicleOllinPlantOllin&ForlandMouldPlantMouldHebeiFotonHeavyMachinerySpecialVehicleHunanSouthEngineeringVehicleEngineeringVehicleHubeiHubeiFotonSpecialVehicleGuangdongSupPlantSup/SagaLiaoningFoundryPlantFoundryXinjiangXinjiangGuanghuiOff-loader,Tanker&Tractor5.DomesticPlantDistribution——ProductionCapacityis600,000UnitsVehiclesandEngines10ThejointventurewassetupbyFotonandCumminsin2008withthetotalinvestmentofaround2.7billionYuanandtheequityshareof50：50.Themainproductsare2.8Land3.8Ldieselengines.ItistheexistinglargestenginemanufacturerinChina.6、WorldClassStrategicPartnersFOTONMedium&LowEndBrandOperationCentreDAIMLERHighEndBrandOperationCentreISF2.8LISF3.8LAM/HDTJointVenturebetweenthesetwopartieswillbesetupwithatotalinvestmentof6.35billionyuantoproduceFotonAumanM/HDTandMercedes-BenzOM457heavydutyengine.Bothpartieswillalsosetupjointventureproductionenterprisesinemergingmarket.FotonMotorhasthedominanceinthestrategyandoperationofthoseoverseasjointventures7、Foton'sKeyProjects福田中街成品出口康明斯大型机装试车间物流入口物流入口3F公用站房汽油机工厂货车周转人流出入口168X322168X48货车周转金属件仓库欧V新增作业厂房丙类仓库车架、成品、待检区公用站房试制及检测车间20064110KV降压站疲劳试验室65283F福田中街规划市政道路规划市政道路3F福田北路福田西路福田中路ProductionCapability800,000UnitsInvestment21.7BillionEmployee25,600HeavyMachineryPlant(BJ)1GlobalHeadquarter(BJ)2MiyunMPVPlant(BJ)4NewEnginePlant(BJ)3WeifangAutoPlant5NewEnergyBusPlant(GD)6AumanGTLPlant7PartIIFotonDevelopmentStrategy1.Foton2015---WorldLeadingPositioninCommercialVehicles&Leap-forwardGrowthinPassengerCarsSeizeopportunities,makeadjustmentandimprovement.Throughten-yeareffortstobuildFotonasaworld-classmainstreamautomanufacturerOperatingpolicyStickingtothestrategicthoughtandoperatingpolicyof“organicgrowth,structureadjustmentandglobalization”.Duringthe12thfiveyearplanperiod,continuetomakethecommercialvehiclebusinessstronger,steadilydeveloppassengervehiclebusiness,expandbusinessintolargeequipmentmanufacturingindustry,investmentbankandfinancialserviceCommercialvehicleEstablishthe“globalized”commercialvehiclebrandimage,setitsworldleadingpositionincommercialvehiclesPassengervehicleTakingthedevelopmentchanceofnewenergyvehicletorealizeleapforwardgrowthofpassengervehiclebusiness12thFive-YearPlanWorldTop500buildtheleadingstatusincommercialvehiclerealizeleap-Forwardgrowthinpassengercars3、Next10years’SalesVolume&PlanningofSalesRevenue67.0277.7192.37105.33120.691302504.888.9518.628.7539.29501502010201120122013201420152020DomesticOverseasOver1million69.52585.125108.082138.574200400201120122013201420152020Revenue(billion)By2015,theglobalsalesisupto1.8millionwithoverseas500,000unitsaccountingfor30%.By2020,overseassalesisnearly1.5million,takingupto38%.By2020,CV’sglobalsalesaretobe2.3millionwithdomestic1.5million&overseas0.8millionunits.PV’sdomesticsalesare1millionunitsand700,000unitsoverseasSalesBusinessincome——By2015itisupto200billionyuanand400billionyuanby2020,rankinginto500topsoftheworldBusinessmargin——Upto5.8%by2015RevenueBy2015，FotonranksIntothelistofglobaltop10automobilemanufacturers；By2020,itisoneoftheglobaltop6automobilemanufacturersKe