中远集装箱运输有限公司的电子商务战略分析(中英双语）

14141111第页11COSCOContainerLinesStrategicAnalysisofe-commerce中远集装箱运输有限公司的电子商务战略分析Abstract:Withtherapiddevelopmentofinformationtechnology,theInternetcanbewidelyusedandhaskeptonimproving,theimpactofenterprisemarketingmanagementoftraditionalideasandmodels,thegeneralconsumergoods,industrialorYuanrancailiao,andotherbulkcommodities,arequietlytakingIntothee-commerce.E-commerceisanirresistiblemomentum,changingthemodeofeconomicprofitandoperatingmode.COSCOContainerTransportCo.,Ltd.astheworld'sleadingintegratedcontainershippingserviceprovidersinaplannedandorganizedtheimplementationofe-commerce,improveefficiency,reduceproductioncosts,willgreatlypromotethecomprehensivecompetitiveness.InviewoftheCOSCOContainerTransportDevelopmentCo.,Ltd.,discussedtheroleofconductinge-business,COSCOhadasetofe-commercestrategySWOTanalysisonhowtocarryoutanumberofe-commercetoexplore.Keywords:e-commerce,COSCON,casestudies,business-to-businessmarketing,SWOTanalysis.摘要：随着信息技术的飞速发展，因特网得以广泛应用和日益完善，冲击着企业市场营销管理中的传统观念和模式，无论是一般日用消费品，还是工业原燃材料等大宗商品，都悄然走进电子商务。电子商务正以不可阻挡的势头，改变着经济的利润模式和运行模式。中远集装箱运输有限公司作为全球领先的综合集装箱航运服务供应商，有计划有组织地实施电子商务，提高工作效率，降低生产成本，将会极大地促进综合竞争力的提高。针对我国中远集装箱运输有限公司的发展现状，论述了开展电子商务的作用，进行了中远集电子商务战略SWOT分析，就如何开展电子商务进行一些探讨。关键词：电子商务，中远集运，案例分析，企业间营销，SWOT分析。14142222第页22目录1、Introduction···································································22、CaseStudy····································································32.1、E-commerceandbusiness-to-businessmarketing················32.2、COSCO-profilee-commerce·········································32.3、COSCOsetofe-commercestrategySWOTAnalysis············42.3.1、Theadvantages··················································42.3.2、Thedisadvantage···············································62.3.3、Opportunities····················································72.3.4、Thechallenge···················································93、Theconclusion·····························································101、前言··········································································102、案例分析····································································102.1、电子商务与企业间营销··········································102.2、中远集电子商务概况·············································102.3、中远集电子商务战略SWOT分析·······························112.3.1、优势····························································112.3.2、劣势···························································122.3.3、机遇···························································132.3.4、挑战···························································143、结论··········································································14参考文献········································································1414143333第页331、IntroductionCOSCOContainerLines,referredtoasCOSCON，isaleadingglobalproviderofintegratedcontainershippingservicessuppliers,customersaroundtheworld.Asoftheendof2007,COSCONhave143full-containershipswithatotalslotmorethan430,000TEUs;companyoperatesmorethan80internationalroutes,anddozensofdomesticroutes.Shipintheworldmorethan30countriesandregions,morethan100portslinked.Theirbusinessofglobalcontainertransportationhavemorethan400agentsandbranchesintheworld.InthelocalChinese,theyhavenearly300freightagencies.Outside,acrossthenetworkinEurope,America,Asia,Africa,Australiaandfivecontinents,todoanall-round,all-weatherbarrier-freeservices.AsChina'sleadinglogisticscompany,whichwastohaveastablecustomerbaseandglobalshippingnetwork,willhavetherightmarketingstrategytoguideitsdevelopmentofthemarket.Thelogisticsofthisboomingindustryinrecentyears,agreatpotentialoftheservice,howtoselltocustomers,conductmarketdevelopmentisalsoveryworthyofstudy.Inaddition,COSCONhasamaturescienceandtechnologyadvisorysystemande-commercesystems,throughthecompany'sglobale-commerceplatformandglobalelectronicdataexchangecenter,withcustomersandsupplierstoconductbusinessdataexchange,fullsharingofinformationresources.Thee-commercemarketingstrategies，inparticular，deserveourattention.2、CaseStudy2.1、E-commerceandbusiness-to-businessmarketingBasedontheaccelerationofglobalization,businesshasgonebeyondthegeographicallimitations,whichalloftheinformationtransmissionbetweenasubsidiaryofahigherdemand.AndthedevelopmentofInternettechnologytoenableenterprisestosynchronizetoupdatethevariousdepartments,varioussubsidiaries,inordertoachievethesharingofresources,itsfavorableseizethedevelopmentopportunity,toseizemarketshare.Thistrendisexpectedtoenterprises,butalsototheenterprisemarket,providingservicestobusinessesofnewdemandsandnewopportunities.Inordertoadapttothistrendofdevelopmentofourenterprisestomakefulluseofadvancedmeansofe-commercemarketingtheirproductstoprovidethebestandmostappropriateservicetotheircustomers.Theuseofe-businesstoolssothatasaproviderofenterprisecankeepabreastofchangesincustomerdemand,rapidaccesstoinformationonproductdesignchangesandadjustmentsofthenotice,moreeffectivedeliveryofspecificationsanddeliveryofmaterialsthatimprovethespeedoftransactions,Toreducetransactioncostsandre