商务英语写作 11 道歉信与祝贺信

2020/1/161BUSINESSWRITING商务英语写作2020/1/162Chapter11LettersofApologyandCongratulation道歉信与祝贺信2020/1/163ApologySometimeseventsdonotrunasplanned,anditisyourfault.Lookingback,yourconductisregrettable,orsomecircumstancehaspreventedyoufromdoingyourbest.Insuchcases,apologiesarenecessaryforyourownpeaceofmindandforgoodfuturerelationshipwithanoffendedperson.2020/1/164However,peoplewhohavemademistakestendtocondemnthemselvestooseverelyordescribetheerrortoovividly,whichmayreinforceirritationoftheotherside.Thatreinforcementwouldworkagainstthepurposeofapology.Thewritershouldapologizedirectlyandusegeneraltermstoavoidreinforcingtheunpleasantnessofthemistakes.Empathyisthekeytoanappropriateapology.Peoplewhohavetherightattitudehavethebestchanceoffindingtherightwords.2020/1/165LetterofapologyAnunsolicited(自愿的，主动的)letterofapologyremovesabarrierorevenpreservesabusinessrelationship.Whenyouhavetoapologize,youmustbesincere,direct,andbrief.2020/1/166GuidelinesBeginwiththeapologyandrevealthepurposeoftheletter.Presentthespecificcircumstanceforwhichyouapologize.Anddiscussmethodstoredressthesituation,ifneeded.Closewithapositivelooktofuturebusinessorpersonalrelationship.2020/1/167UsefulExpressionsImustapologizetoyoufor…Iamverysorrythat..IamafraidwhatIhavedonehascausedmuchinconveniencetoyou.IsincerelyhopeyouunderstandthatIoffendedyouquiteunintentionally.IbelieveyoucanunderstandthatIhavenotintendedtohurtyou.Ioweyouanapology.2020/1/168UsefulExpressionsIamtoblameforthisunpleasantthing.Pleasepardon/excuse/forgiveme.Isincerelyhopethatyouwillkindlyacceptmyapologies.Ihopeyouwillkindlyforgivemylapseofattention.Iamsosorrytohaveputyouto/intosomuchtrouble.2020/1/169SampleversionDearDavid:Pleaseexcusemefornothavingansweredyourletterdated7,Decembersooner.Whenyourletterarrived,IwasjustinHongKong.Asmyfamilycouldnotforwardittomeduringmyabsence,ithasbeen,therefore,lyingonmydeskuntilthemomentwhenItookitup.2020/1/1610NowthefirstthingIhavetodoistowritetoyouthesefewlinestoexpressmydeepregret.Ienjoyedmanypleasantsightsduringmytrip.IshallbepleasedtogiveyouanaccountofthemwhenIseeyounext.Sincerelyyours,2020/1/1611TranslationPractice亲爱的戴维：请原谅我收到您12月7日的来信后迟迟未复。您的来信到来时，我正巧在香港，家人无法及时转递。你的信一直放在我写字台上，直到我回到才看见，拖至今天才回信，深表歉意。这次出去旅行饱览了许多美丽景色，下次见到您时，将告诉您一切。2020/1/1612CongratulationSendinglettersofcongratulationprovidesaverygoodwayforbusinessmentobuildgoodwill,fortheyarealwayspositive.Howdelightedyouwouldbeifyoureceivedaletterofcongratulation!Therearemanysituationscallingforcongratulations,suchaselection,promotionorothersignificantachievements.Therefore,thelettersofcongratulationareinorder(合乎时尚).2020/1/1613GuidelinesTheguidelinesforsuchlettersareverysimple.Beginwiththereasonforwriting.Youshouldpresentthecongratulationsatthefirstpartoftheletter.Tellhowyoulearnaboutthegoodnewsandmakethereaderfeelcertainthathe/shedeservesthepraise.Endtheletterbyusinganencouragingandconversationaltone.2020/1/1614Lettersofcongratulationareusuallybriefprompt.Besuretosendtheletterwithinafewdaysaftertheevent;otherwise,allyoureffortswillbefruitless.2020/1/1615LetterAApologizingforBadMannersDearMr.Peter:Inordernottohaveanymisunderstandingbetweenus,pleaseacceptmyapologyforthemannerinwhichoursecurityofficerspoketoyouthismorning.Oursecurityofficershadbeeninstructedtokeepcertainparkingspacesopenforcompanyofficers,buttheyshouldhave2020/1/1616rememberedtheirobligationtobecourteousandhelpful.Thechiefofsecurityhasalreadydisciplinedtheofficer,askinghimtoattendthehumanrelationsseminars.Whenyoucallatourofficesagain,youcanexpectefficiencyandcourtesy,whichhavebeenourgoalsforthepast12years.Sincerely,2020/1/1617LetterBCongratulationsonPromotionDearMr.Stewart:Pleaseacceptmywarmestcongratulationsonyourpromotiontogeneralmanager!Wehavejustlearnedthatyouhavebeenappointedtothisposition.Itcameasnosurprisetousinviewofyourunusualabilities.Youdeservethepositionafteryearsofserviceinthecompany.YourexperienceinthisfieldwillsurelybringinmoreprofitsforXYZCompany.Wearesendingyouourbestwishesforthefuture.2020/1/1618Through3yearsofworkingwithyou,manyofusknowclearlyhowmuchyouhavecontributedtobuildingtherelationshipbetweenourtwocorporations.Youalsohavecometoknowuswellduringthepast3years,andwearereadytoofferyouthesameserviceinthedaysahead.Welookforwardtothecontinuinggrowthofyourcompanyunderyourenlightenedleadership.Sincerelyyours,2020/1/1619OpeningandcongratulationIwasdelightedtohearthat…Iwasverypleasedtolearnthat…It’sapleasuretohearthat…Iwouldliketoextend/sendmywarmest/sincere/heartfeltcongratulationstoyou.Mycolleaguesjoinmeinsendingyouourwarmestcongratulations.Pleaseacceptourheartfeltcongratulationsonyour…2020/1/1620CommentsontheaccomplishmentorachievementWebelievethatyouradvancementproperlyreflectsthequalityanddiligencethathascharacterizedyourworkineveryarea.您在工作中的各个方面都能发挥卓越才能并尽最大努力，今日的升迁是必然的结果。Iknowthatyourenthusiasmandexperienceinyourworkaretheveryqualitiesthatareneededforthisimportantposition.我知道，以您的工作热情和丰富经验，担当这一重要职位是恰当的。2020/1/1621CloseIwishyoueverysuccessinyourfuturecareer.Bestwishesforyo