商务英语写作(修订版) 第1章PPT

高等学校英语拓展系列教程主编：胡英坤车丽娟外语教学与研究出版社Chapter1AnOverviewofBusinessWriting商务写作概述AnOverviewofBusinessWritingChapter1Everybusinessmessageisdesignedtoachieveaspecificbusinessobjective.Itssuccessdependsonwhatitsaysandtowhatextentitinducesafavorableresponsefromthereader.Chapter1ContentsofthischapterI.FunctionsofBusinessWritingII.SixC’s—CriteriaandTechniquesforEffectiveBusinessWritingIII.MoreCriteriaandTechniquesforEffectiveBusinessWritingIV.ApproachestoOrganizingBusinessWritingV.AvoidSentenceFaults(additional)AnOverviewofBusinessWritingChapter1I.FunctionsofBusinessWritingBusinesswritinghastwofunctions:1.ToinformAnOverviewofBusinessWriting2.TopersuadeChapter11.ToinformAnOverviewofBusinessWritingMessagestoinformareusedtoconveythevastamountofinformationneededtocompletetheday-to-dayoperationsofthebusiness.Thepurposeistohavethereceiverunderstandabodyofinformationandconcentrateonthelogicalpresentationofthecontents.Chapter1AnOverviewofBusinessWritingInadditiontoprovidinginformation,somebusinessmessagesalsoinfluencethereader’sattitudesandactions.2.TopersuadeChapter1II.SixC’s—CriteriaandTechniquesforEffectiveBusinessWritingAnOverviewofBusinessWriting1.Courtesy2.Correctness3.Conciseness4.Clarity5.Concreteness6.CompletenessChapter1AnOverviewofBusinessWritingBeingcourtesywemeantreatingpeoplewithrespectandfriendlyhumanconcern.Courtesyusuallyinvolvesthreeaspects:Usingyou-viewpointTakingapositivetoneBeingconversational1.CourtesyChapter1AnOverviewofBusinessWritingYou-viewpointwritingemphasizesthereader’sinterestandconcerns.Itemphasizes“you”and“your”andde-emphasizes“we”and“our”.Usingyou-viewpoint1.CourtesyChapter1AnOverviewofBusinessWriting—Alargesaleofourproductswillmakeourcompanymoreprofitable.—Agoodsaleoftheproductswillbenefityou.—Weareinneedoffundandyoumustpay…—Tomaintainyourexcellentcredit,pleaseremit…—Wecannotofferyouanyrefund…—Youcouldobtainarefundif…—Obviouslyyouforgettellingusthecolor…—Pleaseindicateyourchoiceofcolor…Examplesofusingyou-viewpoint1.CourtesyChapter1AnOverviewofBusinessWritingExamplesofusingyou-viewpointWe-viewpoint1.Iamhappytoreport…2.Wearepleasetohaveyournewaccount.3.WemakeWilletrazorinthreeweights—light,medium,andheavy.Youviewpoint1.Youwillhappytoknow…2.Yournewchargeaccountisnowopenforyourconvenience.3.Sothatyoucanchoosetheonerazorthatisjustrightforyourbeard,Willetmakesrazorsforyouinthreeweights—light,medium,andheavy.1.CourtesyChapter1AnOverviewofBusinessWritingPositivewordsemphasizethepleasantaspectsthegoalandtendtoputthereaderintherightframeofmind.Negativewordstendtoproducetheoppositeeffect.TakingapositivetoneThinkofexamplesofnegativelanguageyouhaveheardthatcouldbeeasilybestatedusingpositivewords.1.CourtesyChapter1AnOverviewofBusinessWriting—Wecannotunderstandwhyyouhavehadtroublewiththesearticles.(×)—Wepresumethattheremustbesomereasonsforyouhavingtroublewiththesearticles.(√)—Wewon’tbeabletosendyouthebrochurethismonth.(×)—Wewillsendyouthebrochurenextmonth.(√)—Yourletterisnotclearatall.Ican’tunderstandit.(×)—IfIunderstandyourlettercorrectly…(√)Examplesoftakingapositivetone1.CourtesyChapter1AnOverviewofBusinessWritinga.StateideasusingpositivelanguageTakingapositivetone—Don’tforgettosubmityourreport…—Wecan’tshipyourgoodsuntil…—Youneglecttoindicatethespecification…—Remembertosubmit…—Youwillreceiveyourgoods…—Pleasesendthecompletespecification…1.CourtesyChapter1AnOverviewofBusinessWritingb.AvoidusingsecondpersonwhenstatingnegativeideasTakingapositivetone—Youmadenumerousmistakesonthispage.(×)—Thispagecontainnumerousmistakes.(√)—Youkeyedaperfectcopy.(√)1.CourtesyChapter1AnOverviewofBusinessWritingc.UsepassivevoicetoconveynegativeideasTakingapositivetone—Suburodidnotproofreadthisproposalcarefully.—Suburocompletedthejobtwomonthsbehindtheschedule.—Suburocompletedthejobtwomonthsaheadoftheschedule.—Theproposalwasnotproofreadcarefully.—Thejobwascompletedtwomonthsbehindtheschedule.—Thejobwascompletedtwomonthsaheadoftheschedule.1.CourtesyChapter1AnOverviewofBusinessWritingd.UsethesubjunctivemoodTakingapositivetoneNegative—Icannotaccepttherecommendation.—Iamnotabletoacceptyourinvitation.subjunctivemood—IwishIcouldaccepttherecommendation.—IcouldacceptyourinvitationifIweretocancelmymeetingon…1.CourtesyChapter1AnOverviewofBusinessWritinge.IncludeapleasantstatementinthesamesentenceTakingapositivetone—Yourpersonalratingsforcommunicationabilityweresatisfactory.—Yourpersonalratingsforcommunicationabilityweresatisfactory,butyourratefortechnicalcompetencewasexcellent.1.CourtesyChapter1AnOverviewofBusinessWritingInagoodletteraconversationisheld.Thereadershouldbemadetoforgetthathe/sheisreadingaletter.BeingconversationalItleavesafavorableimpressiononpeople.Itisalsothelanguageweusemostandunderstandbest.1.CourtesyChapter1AnOverviewofBusinessWritingCorrectgrammar,punctuationandspellingarebasicrequirementsforbusinesswriting.Correctnessmeanschoosingthecorrectleveloflanguage,andusingaccurateinformationanddata.2.CorrectnessChapter1AnOverviewofBusinessWriting—Enclosedisthecopyofreceipt.(×)—Enclosedisacopyofthereceipt.(√)—Iamlookingforanothersal