漂亮的PPT模板――渐变方格模板

MarketingNewProductDesignandRolloutToutismVilkyAbstractIntroduction单击此处添加标题Background单击此处添加标题IntroductionThecellphonewedesignedoblongwiththeheightis100mmandwidthis70mmandthicknessis11mm.Itissedateblack.Itisonly150g.Ithasatouchcolorscreenandthescreenis3.5inches.Therearethreebigbuttonsunderthescreen,theanswerkey,thehomekeyandthebackkey.Fromtheschematicwecanseethatallitsiconsareverybigandcolorfulandvisual.Itssystemisnotsmart,Thesystemisverysimple.ThecellphonehasinternallyinstalledbothtraditionalkeyboardandQWERT.Andcustomerscanalsoenterbyhandwriting.Forbattery,itsbatteryisdetachablewhoselifeisabout5years.Thiskindofcellphoneismadeinfrostedplastic.Itisbreakproofbutnotwaterproof.Andmostimportantthingis,itisonly399RMB.IntroductionBackgroundAccordingtoaresearchaboutChinesecellphones,Chinahasbecomeoneofthecountrieswhichhavehighestrateofowningcellphoneovertheworld.Fortheuniversaldesignprinciple,theproductshouldhavebeenusedbymostpeople.Butthenumberofoldpeoplewhoareover60yearsoldamongallofcustomersonlycover5%.Only20%ofoldcustomersoftenusetheircellphones,whileothersalwaysprefertopoweritoff.Itisnotthatthese80%oldcustomersdisliketheirphones,buttheyarepuzzledbythefussyfeaturesandfewoldpeoplecanoperateallbasicfeatures.BackgroundNow,therearefewprofessionalcellphoneforseniorcitizens.Asfarasweknow,sincethefirstChineseeldercellphone,HaierZ300,cameout,themarketofChineseeldercellphonehasbeeninrecession.Thedevelopmenttrendofmodernmobileignoresvulnerablegroupliketheseniorandlookslikeyoungman'stoy.Thereportshowsthat,whenthebusinesswereaskedasIsthereanycellphonesforoldpeople,manyofthemwereconfused.Nowadays,onlyinTaiyuan,Huzhou,Tsingtaoandotherfewcities,theoldareprovidedeldercellphone.Soitisbeneficialforbusinesstodesignacellphonefortheold.ProblemStatementWiththeoldincreasing,themarketofoldcustomsislargerandlarger.Butwhichkindofcellphonedooldpeopleinterest?Whichfeaturesdotheyreallywantandneed?Theanswerswillbeourcellphone'smainsellingpoints.MethodsTofindtheanswers,wehaddesignedthreewaysforgetinformationabouttheProblems.Theyare:1.Givingoutquestionnairestooldpeopleaboutwhichfeaturesofphonedoyoufocuson?2.Findingothercellphonesforseniorcitizensinshoppingmall.3.SurfingontheInternettoknowwhatthephysicalcharactersandpsychologicalcharactersoftheoldare.DatapresentationColdcolorslikeblue,green,orpurplearedifficultforoldpeopletodistinguish.Howeverwormcolorslikered,yellowandorangearemoreeasily.Theirretinalsensitivityisalsodegradingsotheydonnotsuitablefordarkness.Theintelligenceofoldpeopleisdecliningaswell.Althoughtheyhavestudyability,itishardforthemtousesuchacomplexelectricgoodlikecellphone.Andtheoldcaneasilybehearingloss.Someseniorswillforgetthings,forexampletheymayforgetimportantdocumentsormoney,eventhenameoffamiliesandroomnumber.InterpretationWecanhaveamodeltoillustrate,forexample,ImporiaLife,whichismadebyanAustriancompany.Thiscompanyisprofessionalforproducingtheeldercellphones.ImporiaLifehasbigblack-and-whitescreensoitisconvenientfortheoldtoseethecall-innumber.Italsohavebigbuttonssothatusercanenternumberseasily.DiscussionFromthedatawesummarythemaincharactersofournewcellphoneasfollow.1.Bigscreenandbigbuttons2.Bigicons3.Highbrightnessofscreen4.SOSkey5.Simplesystem6.GPSreceiver7.Speeddial8.LoudlyringConclusionsThecellphonewedesignedisspeciallysuitableforseniorcitizenswithitsmainfeaturesabouthelpingthemkeepsafeandconnected.Itisabarphonewith3.5-inchtouchscreen.Consideringthephysicalcharacteristicsoftheold,ithasverybigiconbuttonsandscripts.Becausebigiconbuttonsenableoldpeoplechooseoptionsclearlyandaccuratelyeventhoughtheyareinbadeyesightandinconvenientactivity.ConclusionWhat'smore,theoldcanmoredirectlyfindoptionswithbigtouchscreen.Whenthecallcomesin,thecellphonewillloudlyringandvibratepowerfullytoremindowner.Forsoftware,itonlyhassimpleandnon-smartsystembecauseoldpeoplecanhardlyusesuchcomplexsystemanddifferentfeatures.Besidetheseabovebasicfeatures,thiskindofcellphonealsohasotherfeatures,forexample,speeddial,anykeyanswer,SOSkey,healthcareandflashlight.References://detail.zol.com.cn/cell_phone_index/subcate57_list_s2508_1.html谢谢观赏WPSOfficeMakePresentationmuchmorefun@WPS官方微博@kingsoftwps