农村电子商务物流网点布局研究——以仙居县为例

密级★保密期限ZSTUZhejiangSci-TechUniversity硕士专业学位论文ProfessionalMaster’sThesis中文论文题目:农村电子商务物流网点布局研究——以仙居县为例英文论文题目：ResearchonRurale-commerceLogisticsNetworkLayoutwithintheCounty—aCaseStudyofXianju专业学位类别：工程硕士专业学位专业学位领域：物流工程领域作者姓名：朱何璇指导教师：潘旭伟教授递交日期：2015年3月浙江理工大学硕士专业学位论文农村电子商务物流网点布局研究——以仙居县为例I摘要近年来，随着我国城镇化进程的加快，农村经济随之发展，并且随着电子商务模式的不断普及，农村电子商务也飞速发展，农村有着数亿的潜在客户群，网络消费已经影响和深入到农村的生活、生产当中，网购的数量、规模和种类与日俱增。农村电子商务迅猛发展所带来的物流量的激增无疑是物流企业眼下急需解决的问题。目前情况来看，农村电子商务物流的发展跟不上电子商务发展的脚步，与农村电子商务的发展不匹配，绝大多数的物流企业对于乡镇的网点布局仍然处于探索阶段，大部分的网点只设置到县城，农村电子商务物流网点仍旧非常少，某种意义上严重影响了农村电子商务的发展。因此，农村电子商务物流网点的合理布局也是物流业发展工作中的重要环节。基于此，本文主要以对县域范围内农村电子商务物流网点布局进行研究。首先，本文在明确当今农村电子商务物流网点的发展现状前提下，总结已有文献基础上，建立本文的研究内容、思路和研究方法；其次，阐述农村电子商务物流相关概述和农村电子商务物流网络以及网点布局相关概述；再次，综合考虑农村电子商务物流网点发展现状及问题所在，并提出适合本文的网点布局方法，通过归纳总结现有的网点布局评价指标与影响网点布局优化的指标因素,进一步完善物流企业网点布局优化评价指标，建立科学、合理、全面的物流企业网点布局评价指标体系；然后结合成本因素建立成本约束模型，形成二阶段农村电子商务物流网点布局方法。最后，以浙江省仙居县为例对农村电子商务网点布局进行实例研究，主要结合A公司在仙居县的物流网点发展概况和存在问题，根据实际需要，单纯运用层次分析法确定仙居县物流网点选址方案，再基于层次分析法结合成本约束模型进行求解，对比得出更合理的选址方案，并对本文的研究成果作总结与展望，希望能对后续相关研究提供指导意见。关键词：农村电子商务；物流网点布局；层次分析法；成本约束模型浙江理工大学硕士专业学位论文农村电子商务物流网点布局研究——以仙居县为例IIAbstractAlongwiththerapiddevelopmentoftheaccelerationofurbanizationprocessinChinainpastfewyears,theruraleconomyhasdeveloped.Andwiththegrowingpopularityofe-commercemodels,e-commerceinruralareasalsohasarapiddevelopment.Therearehundredsofmillionsofpotentialcustomersinruralareas,e-commercehasgonedeepintotherurallifeandwork,thevolumeandscaleofon-lineshoppingareincreasing.Thelayoutandoptimizationofthenetpointwillplayakeyroleinthedevelopmentofexpressenterprises.Therapiddevelopmentoftheruralelectroniccommercebroughttheincreaseexpressnumber,whichisaproblemtobesolvedsoon.Sothelayoutandoptimizationoftheexpressnetpointisveryimportant.Butthedevelopmentofrurallogisticsande-commercedoesnotmatcheachotheranditbecomesoneofthefactorsaffectinge-commercedevelopmentinruralareas.Astotheruralmarket,mostofthelogisticsenterprisesarestillintheexploratorystage,thegreatmajorityoftheirbranchesareonlysetinthecountyandveryfewinruralareas.Therefore,theresearchonnetpointlayoutandoptimizationofexpressenterprisesisanimportantpartofthedevelopmentofrurale-commercelogistics.Thispapersummarizestheexistingliterature,describestheconceptsoftherurale-commerceande-commercelogisticsnetworklayout,networkoverview.Firstly,onthepremiseofclearsituationofe-commercelogisticsnetworklayoutinrural,theresearchemphasiswhichleadstothedistributionnetworkoptimizationandthenestablishingaresearchframeworkandsolutionrouteofthispaper.Secondly,thepaperdescribestheconceptsoftherural-commerceande-commercelogisticsnetworklayout.Thenconsideringthesituationandproblemsofe-commercenetworkandputforwardthesuitableresearchmethodinthispaper.Thirdly,throughsumuptheexistingdistributionnetworkevaluationindexesandfactorsinfluencingthenetworklayoutoptimizationofindex,itwillfurtherimprovethedeliveryenterprisenetworklayoutoptimizationevaluationindex.Thenestablishingamorescientific,浙江理工大学硕士专业学位论文农村电子商务物流网点布局研究——以仙居县为例IIIreasonableandcomprehensiveexpressenterpriseevaluationindexsystem.Forthly,establishevaluationindextwo-stepssystemofruralcommercelogisticsnetworklayoutandtherurallogisticsnetworklayoutmodelbasedoncostconstraints.Finally,specifictoAcompanyinXianjuCounty,ZhejiangProvinceonruralcasestudiesofe-commercenetworklayout.CombinedwiththespecificcircumstancesXianjuCounty,ZhejiangProvince,thedevelopmentofthelogisticsnetworklayoutoverviewofXianjuCounty,XianjulogisticsnetworkLocatingtherightweightbasedontheAnalyticHierarchyProcesstodetermine,basedonanalysisofcostconstraintsandsolvethemodelandtheresultsofAHPanalysis,andmakingsummaryandoutlookoftheresearchresults.Hopetoprovideguidanceforthefollow-uprelatedresearch.Keywords:rurale-commerce;logisticsnetworklayout;AHP;costconstraintmodel浙江理工大学硕士专业学位论文农村电子商务物流网点布局研究——以仙居县为例IV目录摘要............................................................................................................................IAbstract........................................................................................................................II目录.........................................................................................................................IV1绪论..........................................................................................................................11.1研究背景............................................................................................................11.2文献综述............................................................................................................21.2.1农村电子商务物流发展的相关研究......................................................21.2.2物流网点布局的相关研究......................................................................71.3问题提出与研究意义......................................................................................131.3.1问题提出................................................................................................131.3.2研究意义................................................................................................141.4研究内容、思路