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()OOIWTOSASEnterpriseMinerIIABSTRACTWiththetelecommunicationsystemreformdevelopmentandourentranceofWTO,thecompetitionofmobiletelecommunicationoperationisbecomingfiercer.Comparedwithotherindustry,mobilecommunicationoperationhasmoredataaboutcustomer.Whocanmineandanalysetheknowledgecontainedinthedatacorrectlywillofferproductandservicetocustomerbetterandfindmoreopportunities,thuswinthecompetition.Ourdomesticresearchonthisfieldisstillatinfancy,abroad’shasalreadybeensuperiortominegreatly.So,thereisimportantpracticalvalueintheresearchondataminingofourmobiletelecommunication.Thisthesismainlyresearchesonourmobiletelecommunicationoperationhowtolaunchandusedataminingtoraiseitscompetitiveadvantage.Thisthesishasnotdiscussedmuchondataminingtheoryandthemodelingmethod,etc.Norhastheconstructionofdatawarehouse.Weputfocalpointonthechoiceanddesignthatthemodelofdatamining,onthebasisofthealreadystudiesofabroadandtheactualneedsofmobiletelecommunicationcompany.Fivedataminingmodelsofourmobiletelecommunicationoperationareputtedforward:CustomerValueModel,CustomerRetentionModel,FraudDetectionModel,CustomersegmentModelandBestPromotionMethodModel.Anonlinesurveysystemwassetuptocollectresearchdata,andSASEnterpriseMinerwasusedtotestandappraisethesemodels.Hopethisthesiswillhaveanimpetustotheusingofdatamininginourmobiletelecommunication.KeyWords:MobileTelecommunicationDataMiningModelCustomerValueCustomerRetentionFraudDetectionIII1...........................................................................................................11.1...............................................................................11.2....................................................................21.3.......................................................................32........................................................52.1....................................................................52.1.1...................................................52.1.2WTO......................72.2......................................................82.2.1.........................................................................82.2.2......................112.3.....................................143................................153.1..................................................................153.1.1................................................................153.1.2.......................................................................163.1.3.....................................................173.1.4..............................................183.1.5.......................................................................193.1.6.......................................................................193.1.7.......................................................................203.1.8................................................................223.1.9.......................................................................283.1.10........................................293.2DataWarehouse.........................................................313.2.1.......................................................................313.2.2.......................................................................313.2.3..............................................................................333.2.4............................................................343.3.............................................................................343.3.1..................................................................................353.3.2USWEST...............................................353.3.3..................................................................................363.3.4.....................................................363.3.5MASA.......................................36IV4.....................................374.1DSS.........................................................374.1.1DSS.................................................................................374.1.2DSS.......................................................................384.2..............................................................394.2.1..................................................................................394.2.2Customer-centric......................394.2.3.....................................................404.2.4Granularity..................................................414.2.5—ODS.......................424.2.6...........................................................................424.1.3OLAM.......................................................................................434.3.........................................................................444.2.1...........................................................................444.2.2CustomerRetention...........................................454.2.3FraudDetection.................................................464.2.4MarketandCustomerBehaviorAnalysis................................................
本文标题:数据挖掘技术在我国移动通信运营业的应用研究
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