商务英语应用写作电子教案下载-样章doc

1商务英语应用写作电子教案下载-样章.doc课程名称商务英语应用写作课程编号学分数课型必修课（√）选修课（）理论课（）实验课（）任课教师韩宁总学时54授课对象商务英语05级1、2班06级五年专共3个班基本教材和主要参考资料1、《商务英语写作》，吴柏祥主编：清华大学与北京交通大学出版社出版，2005年网址：、《商务英语写作》，边毅主编：清华大学与北京交通大学出版社出版，2005年网址：，传授各类商务英语书信、文书的写作知识和写作技巧，巩固学生所学的国际贸易业务和其他商务知识，并通过大量的课堂实践提高学生在商务活动中进行各类写作和文件翻译的能力，为他们毕业后走向工作岗位能迅速进行业务操作打下坚实的理论和业务知识基础。2商务英语应用写作教案授课方式理论加实践课课时安排2授课题目Unit1—2：Introductionandwritingemploymentmaterials教学目的、要求：一、了解商务英语应用写作的重要性、商务文件的分类。二、掌握商务英语应用写作的基本特点、基本策略。三、掌握就业相关文体中求职信、个人简历及致谢函三种文体的写作。四、掌握信函信封的格式和书写方式。教学重点及难点：重点：一、商务英语应用写作需掌握的基本原则与策略；二、个人简历及求职信的写法；难点：一、教材全部用英文编制，加大对于本章部分内容理解的难度。二、个人简历中部分专业名词的固定表达方式。教学基本内容：UNIT1AnIntroductiontoBusinessWriting1.BUSINESSWRITING′SIMPORTANCE：Listsomesamples（课件1）（1）Losejobopportunities(poorwriting)（2）Hurtpromotionchance(poorwriting)（3）Savemoneyandtime(goodwriting)（4）Peoplewontbuywhattheydon’tunderstand2.TheClassificationofBUSINESSDocuments；3.BUSINESSWRITING′SSTRATEGIES3（1）Leadinonesample–amemo：toaskstudentstofinditsfeatures：（课件2）MEMORANDUMTo:ALLstaffFrom:AllenSmith,AdministrativeOfficerDate:May12,2000Subject:OperatingInstructionsforNeoCopyingMachinesAnewphotocopierhasbeeninstalledinthegeneraloffice.Allstaffiswelcometouseit.Toensurethecopier”ssurvival,itisimportanttokeepthefollowingproceduresinmind.Usethemachinefornolongerthan30minutesatatime.Afteruse,allowthemachinetocoolforatleast5minutes.Makesuretheswitchisturnedoffafteruse.Pleasespeaktomeifyouhaveanyquestionsaboutthemachine.（2）Strategies：P3-6（课件3）UNIT2ENGLISHWRITINGOFEMPLOYMENT1．LearnLAYOUTOFBUSINESSLETTER（课件4、5）（1）BLOCKSTYLE（2）MODIFIEDBLOCKSTYLE2．LearnLAYOUTOFBUSINESSLETTER（课件6、7、8、9）（1）KEYPOINTS：1.ADDRESS:number,nameofhousestreetroadavenue(AVE.)villageortowncountycity,statecountry2.SALUTION:ordinarymenandwomenMr.BabaraEvansMrs.JuneSmith(marriedwomen)MissNanaWang(unmarriedwomen)Ms.SerenaLiu(whosemaritalstatusisunknown)3.signature:Sincerely,Sincerelyyours,4Yoursfaithfully,Yourstruly,4.Postcript:(附加语）P.S.Yourparcelhasjustarrivedaftermywritingtheabove.Thankyou.5.Enclosure:(附件）Enc.：1.Invoice#10032.Check#1230Encl:1.Invoice3．LearnLAYOUTOFENVELOPE（1）BlockStyle（课件10）（2）AnotherStyle（课件11）4．LearnLAYOUTOFENVELOPESomekeypoints：（1）左下角：挂号Registered（课件12）航空ViaAirMail密件Secret印刷品PrintedMatter（2）托人转交的（课件13）（3）系证明信或推荐信（课件14）5．COVERLETTERS（1）Threecomponents:（课件15）1.Whoyouare:briefintroductionofyourself2.Whyyouarewriting:◆Howyouheardaboutthejob(Whichpositionyouapplyfor)◆Whychoosethem(theflattery)◆Yourqualificationsandaccomplishments（课件16）（2）Importantrulesofwritingcoverletters:1.Tailortothetargetreaderorindustry2.Don’twritemorethanonepage3.Makespecificopeningattracttheemployer6．PROFESSIONALRESUME（1）Thecontent：P16（2）Asample：（课件17）RESUMEName:DavidYang5Address:16thFloor,InternationalTradePlazaNo.17WusiRoadFuzhou,FujianTelephone:0591-83760317E-mailAddress:[e-mail]:Dec22,1984Sex:MaleObjectives:-------------------------------------------------------Education:2004---2007ForeignLanguageDepartmentofBusinessEnglishFuzhouPolytechnicScholastichonors:Received------------scholarship,2004-2005Received------------scholarship,2005-2006Honors:Received------------awardin2005Received------------awardin2006Technicaltraining:AttendedthecourseinsecretaryofFuzhouPolytechnicExperience:2004---2005Asecretaryofgeneralmanager,FujianImport&ExportCo.,Ltd.Responsiblefor-------------------------------------------------------------------------------------------------------------------------------------------------(ThechairofDepartmentStudentUnion)2005---2006AninstructorofInternationalEducationServicesConducted------------------------------------------------------------------------------------------------------------------------------------------------------------Skills:SoftwareApplications:MicrosoftOffice2000FluentinEnglishInterests:Photograph,LanguageStudies,TravelingReference:AvailableuponRequest(详细参考资料备索)（3）ImportantFeatures:（课件18）1.Makeyourresumeaqualitydocument2.Writeanhonestresume3.Writeaconfidenceresume4.Writeaskills-basedresume5.Meetyourprospectiveemployer’sneed6.Keepitshort,simple,easytoread7.Makethekeymessagesspecific7．THANKYOULETTERS（1）Thesituation:jobacceptance（课件19）1.Thankthecompanyandaccepttheposition;2.Restatethecontractprovisions;3.Astatementofyourhappinessattheposition（2）Thesituation:jobrejectionoruncertain（课件20）1.Thankthecompanytakingthetime;2.Learnalot:helpfuladvice3.Makeaneffort/askforresult8．HomeworkandExercises6(1)Writeacoverletter:P33(2)Writeyourprofessionalresume(3)Writeathankyouletter:P34