跨文化商务沟通讲座

ChapterOneFundamentalsofBusinessEnglishSSeeccttiioonnOOnneeIInnttrroodduuccttiioonnBusinessEnglishisusedforinternationalbusinessactivities.ItbelongstotheareaofFunctionLanguage,andithascomplexgenreandreacheswiderangeofprofessionalarea.DifferentfromgeneralEnglish,businessEnglishhasitsparticularstylisticcharacteristicsofvocabulary,grammarandstructure.SSeeccttiioonnTTwwooTTeeaacchhiinnggOObbjjeeccttiivveessIKeyPoint重点ThekeypointofthischapteristounderstandthebasicprinciplesandcharacteristicsofBusinessEnglish.IIDifficultPoint难点Thedifficultpointofthisunitistoapplythosebasicprinciplestopracticalinternationalbusinessactivities.SSeeccttiioonnTThhrreeeeTTeeaacchhiinnggPPrroocceedduurreess1.1BasicPrinciples基本原则correctnessandcompleteness内容准确完整,是指用正确的语言,准确、完整地把信息传递给对方.clearnessandconciseness表达清楚简洁,是效率时代对我们提出的要求.considerationandcourtesy态度友好诚恳1.2AppropriateWords词汇选择1.2.1choosingbriefandcommonwords多用简洁、常用的词Littlemenusebigwords;bigmenuselittlewords.-------------丘吉尔复杂、僵硬的词简洁、常用的词cogitatethinkconsummatefinishprioritizeranktranspirehappen冗长的表达简洁的表达makeanacquisitionacquirefileanapplicationapplyrenderanadjustmentadjustachieveareconciliationreconcile繁琐、生硬的表达简洁、自然的表达intheeventthatifbyvirtueofthefactthatbecauseonaregularbasisregularlywithregardtoconcerningatthepresenttimenow1.2.2avoidingclichés避免使用陈词滥调文化差异:中国人一般把谚语看成智慧的一种体现,而相当部分的西方人认为,在交流中使用谚语较俗气,是缺乏想像力的一种表现.1)ThiswillacknowledgereceiptofyourletterofSeptember12.ThankyouforyourletterofSeptember12.2)Enclosedherewithisthebrochureinwhichyouexpressedaninterest.Enclosedisthebrochureyouaskedfor.3)Thisistoinformyouthatwecandoincompliancewithyourrequest.Wecandoasyourequested.1.3EffectiveSentences句式结构1.3.1preferringtheactivevoice多用主动语态1)Alettershouldbesenttothecustomerbyyoutoinformhimofthepricechange.Pleasesendthecustomeralettertoinformhimofthepricechange.但在以下情况下,使用被动语态是无可厚非的.Advertisingisoftencriticizedforitseffectonprice.(动作执行者不明或不重要时)Thedamagewascausedbyexposingthematerialtothesunlight.(避免对动作执行者的责备时)Thebankmadeseveralriskyloansinthefirstfiveyearsofthe21stcentury.Theseloanswerewrittenoffas“baddebt”in2008.(增强句子与句子之间的连接时)1.3.2enrichingsentencepatterns丰富句式结构好文章的句子往往长度适当,长短句搭配合理,简单句、并列句、复合句使用恰当.1)It’swiseofyoutohaveordered100Championtennisracquetswhich,you’llfind,willsellfastbecauseoftheirgoodreputationofdurabilityastestsrevealthattheyoutlastseveralotherracquetswhichcostover＄10more.Yourorderfor100Championtennisracquetsisawisedecision.You’llfindthattheysellfastbecauseoftheirgoodreputationofdurability.Infact,testsrevealthattheyoutlastseveralotherracquetscostingover＄10more.2)Iattendedcollege.Itrained3hoursadaywiththetrackteam.Iworkedparttimeduringtheschoolyear.Iworkedpart-timeupto200hourseachsummer.Iworkedpart-timeinordertopayallthetuitionandlifeexpenses.Whileattendingcollegefulltime,Itrained3hoursadaywiththetrackteam.Additionally,Iworkedpart-timeduringtheschoolyearandupto200hourseachsummerinordertobetotallyself-supporting.有些句子以介词、分词、连词、或副词开头的话,文章会显得连贯,有活力.1)We’vesuccessfullyremainedtobethelargestandbestsupplierofTVtubesforthepast10years.Successfully,forthepast10years,we’veremainedtobethelargestandbestsupplierofTVtubes.Forthepast10years,we’vesuccessfullyremainedtobethelargestandbestsupplierofTVtubes.1.4ProductiveApproaches篇章布局1.4.1thedirectapproach1.4.2theindirectapproach1.5MiscellaneousFundamentals其他1.5.1Capitalization大写规则1.5.2Abbreviations缩写规则1.5.3Numbers数字规则2.BusinessLetterComponentsofbusinessletterssignaturethecloseentarycompthebodythesalutationtheaddressandnameinsidethedatetheheadingthelimStylesofbusinesslettersstyleifiedthestyleblockedthestyleindentedthemodAssignment:writealetterofclaimChapterTwoTheResumeandtheInterviewSSeeccttiioonnOOnneeIInnttrroodduuccttiioonnThischapterwillhelpyoutoimproveyourjobapplicationskillsingeneral,givingyouvaluableinsightintoreadingadvertisementsandvaluableguidelinesforcomposinganeffectiveCVandgettingreadyforthejobinterview.SSeeccttiioonnTTwwooTTeeaacchhiinnggOObbjjeeccttiivveessIKeyPoint重点Thekeypointofthischapteristoknowhowtoreadjobadsandmakeyourapplicationletterstandout.IIDifficultPoint难点Thedifficultpointofthisunitistoknowhowtodealwithnegativesattheinterview.SSeeccttiioonnTThhrreeeeTTeeaacchhiinnggPPrroocceedduurreessⅠHowtoapplyfortheidealjob1.Firststeps2.ReadingjobadsAsyouread,askyourselfthesequestions:DoIhavetheformalqualificationsrequired?DoIhavetheexperiencerequired?AmIreallysuitedforthejob?WhatdoIknowabouttheemployer?Whatmakesmespeciallysuitedforthejob?3.Analysingaspecificjobads4.Whattomentioninyourletteroremail5.Attractinganemployer’sinterest6.Hintsandtipssomegoodwaystomakeyourapplicationletterstandout1)lookforsthunusualinyourexperienceorqualification2)makethecontentofyourletterappropriateforthejob3)avoidannoyingphrases4)getsomeonetoreadyourletterbeforeyousendit,neversendyourfirstdraft5)keepthelettershort6)mentiontheorganization7)makeyourletterphysicallyeasytoread8)remembertostatewhichjobyouareapplyingfor9)berealistic10)checkagain7.PracticemakesperfectExercise1PharoxHereisatypicaljobadvertisement.Readtheadvertisementcarefullyandconsiderho