要素上升和人民币升值对通信设备业影响及对策研究

上海交通大学硕士学位论文要素上升和人民币升值对通信设备业影响及对策研究姓名：周叶申请学位级别：硕士专业：工商管理指导教师：胡海鸥200901112007ABSTRACTThisarticlehopethatthroughtheguidanceofthetheoryofeconomicsofproduction,combinedwithpreviousstudiesabouttheuseofeconomicsandcompetitiveadvantagetheorytostudythefactorsRMBappreciationandrisingcosts,andotherexternalconditionsonthetelecomequipmentindustryandwhatenterprisesshouldtakemeasurestodealwith.Thepurposeofthispaperthroughthetelecomequipmentcompaniesarefacingpressurefromtheexternalanalysisofthecostelements(labor,rawmaterials,capital)andtheRMBappreciation’simpactoftheenterpriseshavetomaketheoreticalanalysisandquantitativeanalysis,andfinallycometoaffectthemechanism.Accordingtothecharacteristicsoftheindustry,thisarticleisaimtofindoutsomepossiblesolutionstoeasetheexternaleconomicpressure.TakeZTEcompanyasexample,thisarticlepresentthemeasuresfromtechnologicalinnovation,marketexpansion,developmentandupgradingoftheindustrialchain,fornationalpolicyandfinancialinstrumentssuchasallaspectsofthestudyresponsetothedevelopmentoftheindustrytoprovidedirectionandfocusonthedevelopmentofthescientificadviceandhelpenterprisestoobtainlong-termcompetitiveadvantage.KEYWORDS:telecomequipmentindustry,costrise,RMBappreciation,competitivestrategyMBA1/200020902005200520062007200730%10MBA23020082000200020200832007MBA31111.1.11.1.218000234121.2.11MBA421.2.21:(Google)234131.3.1MBA51.3.21.3.320089MBA6221[1]222.2.12000MBA72.2.219972617[2][3][4]1950[5]MBA82.2.3082.2.4,,200708MBA92.2.5302002GDP(TFP)MBA10Porter()[6]CrossmanHelpman[7]Porter232.3.110708090“”2.3.22005721063.35%076.2%1083%2008518%MBA11THEPEOPLE'SBANKOFCHINA1FIGURE1RMBexchangerateagainsttheU.S.0513%065.74%073.78%083.91%0741028.64%THEPEOPLE'SBANKOFCHINA2FIGURE2RMBexchangerateagainsttheEUROMBA122.3.3207033-0.4956-0.65832060-GDPMBA13[8]602008612“”[9]MBA14331••••3.1.12G3G3G4GIPMBA153FIGURE3Chineseinvestmentgrowthrateinthetelecommunicationsindustry3199620012001GDP1996200119971999199616.27%9.41%5.23%4.49%200350%1220072008MBA1612007Table1Mainimportandexportvolumeandtheamountofproductcomparisonin2007/()14513712371464848174223965255.52()962167979489681004212804631.94()()67749387610101355429100160638.70()48341355953992706143579816.80/27084826605054621116682556975610.402200814Table2MainimportandexportvolumeandtheamountofproductcomparisonfromJantoAprilin2008/()4593441,954,7501574979892305.25()3,32323,050,02218784173874331.20()()21,06312,321,25644067534212336.01()16,13211,394,935589975962483218.24/8645246766213654402496949284.82MBA1712-1439-1142007FIGURE4Majorequipmentmanufacturersaccountforresearchcostandrevenuein200752007FIGURE5Majorequipmentmanufacturersaccountedforaccountsreceivableincomein2007MBA18,323.2.120071123200720068006.419.2%21.67726.948.6%20.332007Table3Overallindustryoperatingindicatorsin2007()()8006.419.16-21.627726.948.6-20.33.2.24071121604624739.6%16.3%42007Table4Communicationequipmentproductsandproductiongrowthin2007()3178710.21-19.84()7293-35.991.23()45499116.32-20.18()1604624739.621.42()53870322-27.29-40.61()50456052-29.54-42.95()162559112-6.31-6.85()8884899-28.49-39.34()60591226618.79-34.23MBA1920072095.6224.3%200619.91.652007Table5Communicationequipmentinvestmentinfixedassetsin2007%2006.6688.6538.77842.6940.181003.9944.491183.740.7101351.0237.9111513.7837.7121686.5738.72007.2175.2520.33345.5430.44511.0134.65691.86346911.1532.371100.2430.681280.8527.691472.3524.4101669.3123.6111884.1724.5122095.6224.3MBA2044120070710%20082008142441.26.8%133.9[11]20064.1.108•20036%08516.5%•200664.14%4.74%•MBA210807060851008SPSP()SP08SP4.1.20892008MBA22[11]200830%14.47.980%20089.8[11]4.1.320081151.2%10%20085130%[12]357MBA23285728%30%-40%153020101530401/51/44.1.42006,60.1%,,,,2%,20,210%15%20%42MBA2420052005••/•/•/•/4.2.164.55.5%10102040620052008FIGURE6Theindustryaccountedforthecostofmanagingthetotalcostratiofrom2005to2008MBA254.2.27200750202008200670720052008FIGURE7Theindustryaccountedforthecostoffinancethetotalcostratiofrom2005to20084.2.3820052008200520061020072008MBA26820052008FIGURE82005-2008industrycostofsalesratioofthetotalcost4.2.4GSMMBA279200519991020073.2202005200520072.84%919992007FIGURE91999-2007Netprofitmarginandtheunitpriceandcost4.2.52008142007MBA28620083.98%4.3130.7%13.42007106.2%86.16200814Table6MainindicatorsofindustrycostsfromJantoAprilin2008()2577.493.98-4.31157.3930.6613.37158.3119.695.239.08106.286.054.2.6200814200726.5516.4772007112Table7Themainexportproductgrowthin2007()1451371.812371464833()962155.36797948949.4()()67749-2.3387610109.7()4834125.43559539914.1/27084820.0526605054626.55MBA298200814Table8ThemainexportproductgrowthfromJantoAprilin2008()459347.141,954,75012.9()3,32317.723,050,02210.4()()21,0639.112,321,2567.6()16,1322011,394,93535/8645213.4754676621316.475200720.3%12.4%13.9%19.2%2008141092007112Table9Mainimportproductgrowthin20074817420.32239652512.4681004-13.921280466.51355429-19.210016065.9270612.843579-34.4/2111668-2.525569756-2.410200814Table10MainimportproductgrowthfromJantoAprilin20081574912.4798923025.2187841-17.27387438.1MBA3044067554.234212332.75899759-56248323.6/65440