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I摘要以兼并、收购、参股、控股、重组、无形资产资本运作等为内容的企业资本运营,近年来在我国如火如荼,因为它是我国目前经济体制下盘活国有资产存量、调整产业结构、实现经济增长方式根本性转变的现实有效途径,因而将对我国经济生活产生深刻影响,并且成为我国今后相当长一段时期内人们关注的热点、焦点问题。本文以海尔集团资本运营为例,探讨其成功的原因,首先阐述了海尔集团的快速发展和市场地位;接着是海尔集团从建立之初到现在的资本运营状况,然后是海尔实施的资本运营和其主要的资本运营模式,最后写海尔成功的资本运营模式带给我们的启示。【关键词】:海尔集团,资本运营,运营模式,思考与启示AbstractTomergers,acquisitions,equityparticipation,holding,restructuring,capitaloperationandotherintangibleassetsforthecontentoftheventurecapitaloperationisinfullswinginrecentyearsinChina.Inthewayofpracticalandeffective,itrevitalizesthestate-ownedassets,adjuststheindustrialstructureandrealizesfundamentalchangeoftheeconomicgrowthunderChina'scurrenteconomicsystemanditwillalsohaveaprofoundimpactonoureconomiclife,andbecome,foralongperiodoftime,thefocusofattentionofdomesticcitizens.Inthispaper,HaierGroupCapitalManagement,forexample,explorethereasonsforitssuccess.FirstelaboratedtheHaierGroup'srapiddevelopmentandmarketposition;thentheHaierGroupfromthebeginningoftheestablishmenttothepresentoperationalstatusofthecapital,thentheimplementationofthecapitalHaiermajorcapitaloperationsandtheiroperatingmode,thelastwriteoperationmodeofthecapitalHaierInspiration.【Keywords】:Haiergroup,Capitaloperation,Operatingmode,ThinkandenlightII目录1选题的目的及意义································································································12文献综述················································································································13海尔集团的简介····································································································23.1海尔奇迹·········································································································23.2市场地位·········································································································34海尔集团资本运营状况························································································34.1资本运营的定义·······························································································44.2资本运营的三阶段····························································································44.2.1资本运营的第一个阶段(1988-1990年)·················································44.2.2资本运营的第二个阶段(1991-1994年)·················································54.2.3资本运营的第三阶段(1995年至今)······················································55海尔实施资本运营································································································65.1海尔获中行全球授信额度·················································································65.2海尔一只脚踏进国际资本市场··········································································65.3资本运营里程上的新模式·················································································75.4跨国资本运营,挤占国际市场··········································································76海尔集团的主要资本运营的模式········································································76.1股权融资模式···································································································86.2“吃休克鱼”的兼并收购策略··········································································86.2.1整体兼并································································································86.2.2控股兼并································································································86.2.3杠杆兼并································································································96.2.4特许权运营····························································································96.2.5无形资产运营·························································································96.3曲线MBO········································································································106.4产融资本结合模式··························································································107海尔资本运营结果的成功启示··········································································107.1正确运用资本市场··························································································117.2成功的企业文化和管理模式············································································117.3寻找和发现低估的资产并实施并购·································································117.4进行组织机构的再造和创新············································································11III7.5合理的利用政策法规······················································································128结束语··················································································································12参考文献··················································································································13谢辞··························································································································141海尔集团资本运营探析1选题的目的及意义资本运营是在我国社会主义市场经济体制建立过程中提出的一个新的经济范畴。20世纪90年代以来,资本运营的重要性越来越凸显出来,企业为什么要进行资本运营?我认为首先是优化产业结构,提高管理水平的需要;其次是资源向优势企业集中,提高产业的集中度与整体竞争力的需要;最后资本是企业在新的发展形势下为解决现有问题,迎来新发展、新突破的需要,同时,也是企业实现规模扩张参与国际竞争以及转变经济增长方式,促进产业升级和产品结构调整使企业实现从商品经营向资本运营飞跃的
本文标题:海尔集团资本运营
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