the meaning of car logos

LandRoverLogoLandRoverisafamousBritishautomakerheadquarteredinGaydon,Warwickshirethatisknownforitsluxuryfour-wheel-drivevehicles.Foundedin1978,itistheoldestfour-wheel-drivecarbrandinthehistoryafterJeep.Thecompanyemploys13,000peopleandsomeofitsfamousmodelsincludeDiscovery,Defender,RangeRoverandFreelander.TheJaguarLandRovergroupwasacquiredbyTataMotorsinJune2008.DESIGNELEMENTS,HISTORYANDEVOLUTIONOFLANDROVERLOGOShapeoftheLandRoverLogoTheLandRoverlogocomprisesofagreenovalstructurethatfeaturesthecompany’snameinsideit.Oneofthemosticoniccarlogosinhistory,ithasundergoneonlyafewmodificationsinmorethansixdecades.Atheorysuggeststhattheemblemwasactuallyinspiredbyapilchardtin,asthedesignerwashavinghislunchwhenhecreatedit.Thecompany’scurrentsloganis“AboveandBeyond”.ColorsoftheLandRoverLogoWhilethegreencolorintheLandRoverlogosymbolizesthegrowth,freshnessandenvironmentalproductionofthecompany,thewhitecolorstandsforitsexcellence,purityandcharm.FontoftheLandRoverLogoTheLandRoverlogousesacustom-madetypefacethatheavilyborrowsfromGillSansfontfamily.BentleyLogoBentleyMotorsLimited,oftenshortenedasBentley,isaworld-renownedBritishautomakerknownforitsluxurycars.FoundedbybrothersH.M.BentleyandW.O.Bentleyin1919,thecompanyisheadquarteredinCrewe,Cheshire,UnitedKingdom.Bentleyemploysmorethan3,500peopleworldwidewithaproductionoutputof7,593vehiclesandanetincomeof€8millionasof2011.DESIGNELEMENTS,HISTORYANDEVOLUTIONOFBENTLEYLOGOShapeoftheBentleyLogoThe“BigB”logoofBentleycomprisesoftwoflyingwingswhichsignifythebrand’sindirect,proudclaimthatBentleyistheclosestacarcancometohavingwings.Inthemiddleofthesetwowings,acircleisplacedwhichcontainsthecompany’sinitialsinaprominentmanner.ColorsoftheBentleyLogoTheBentleylogoconsistsofthreemaincolors;black,whiteandsilverhues.Whilethewhitecolordefinespurityandcharm,theblackcolorrepresentsexcellenceandeleganceofthecompany.Thesilvercolor,ontheotherhand,depictssophisticationandcreativityandperfectionofBentley’sproducts.FontoftheBentleyLogoTheBentleylogousesaslightlymodifiedversionoftheSansSeriftypeface.BentleylogoimagesBentleylogohistoryIn1998,Rolls-RoyceandBentleywerepurchasedfromVickers(itsownersince1980)byVolkswagenfor£430millionafterabiddingagainstBMW.BMWhasrecentlystartedsupplyingcomponentsforanewlineofcars,especiallytheV8enginesfortheBentleyArnageandV12fortheRolls-RoyceSilverSeraph.TheRolls-RoyceisnotincludedinthepurchaseofVWanditwassoldinsteadlicensedtoBMW(for£40million)bythemanufacturerofaircraftengines.BMWandVolkswagencametoanagreementwherebothVWassemblelinesBentleyandRolls-Royceuntiltheendof2002,thentherightstobuildcarsRolls-RoycewouldbejustforBMW.DuringthisperiodVolkswagenreduceditsrelianceasasupplierofBMWsince2003anditisnotBMWenginefittedtheBentley,butincludingtheW12Volkswagen.In2001BentleyreturnedtoenduranceracingatLeManswiththemodelEXPSpeed8,whichusesaV8withaturboborrowedfromsistercompanyAudi.Shewon3rdplacein2001and4thplacein2002,bothracesbeingwonbyAudi,Bentleybeforetakingthefirsttwoplacesin2003.Since2004theBentleyContinentalGT(2385kg)madeitpossibletorecoververystronglytosales,increasedfrom995in2003to6576in2004andmorethan10000in2006(including45%intheUSA).Themanufacturerhassubmittedtotheautumn2006twonewconvertible,theAzureandContinentalGTC,repectmadebasedontheArnageandContinentalGT.BotharebuiltonthehistoricsiteofCrewe.AzureandArnagekeepV86.75l.TheArnageistobereplacedin2009.[1]TheBentleyContinentalGThasaW12enginethatdevelops560hp,andAzure,whichweighs2.7tons,ablockof6.75-literV8thatdevelops450hp.TheContinentalGTChasdiscbrakes405mmforward.Thesecarsarecapableofincredibleperformance:318km/henpointefortheContinentalGT!ClickhereformoreinformationontheBentleyMotorsHistory,DesignandMeaningofCarLogosThelogosareregisteredtrademarks.Useofthelogoheredoesnotimplyendorsementoftheorganizationbythissite.RollsRoyceLogoTweetinShareRollsRoyceisaworld-renownedpowersystemscorporation“providingpowerforland,seaandair,withleadingpositionsincivilaerospace,defence,marineandenergymarkets”.ThecompanywasestablishedinMay1904whenCharlesRollsandHenryRoycejoinedhandstoworktogetheronarangeofRollsRoycevehicles.RollsRoycegainedanimpeccableimageofa“motoringlegend”inthecomingyears.Itsfirstcar,TheSilverGhost,waslaunchedin1907.Volkswagenpurchasedthecompanyin1998.DESIGNELEMENTS,HISTORYANDEVOLUTIONOFROLLSROYCELOGOShapeoftheRollsRoyceLogoTheRollsRoycelogoisundoubtedlyoneofthemosticonicandmemorablecarlogosinhistory.Itsuperblycomplementsthenonpareilqualitystandardsoftheautomobilesforwhichitstands.TheRollsRoycelogocomprisesoftwo“R”swhichexemplifythecompany’sinitialsanditsattitudeasawhole.Thereisanambiguousqualitytotheemblemthatisoftenoverlooked.Thecompany’snameintheRollsRoycelogoisalwaysmentionedwithahyphen.Thehyphenembodiesthepartnershipandthe“friendly”associationbetweenthetwoco-founders.AnothertheorysuggeststhatthehyphenpersonifiesClaudeJohnson,animportantfigureinthehistoryofRollsRoycewhobroughtthenecessarybusinessacumentothepartnershipofRollsandRoyce.“TheSpiritofEcstasy”or“TheFlyingLady”isalsoasignificantpartoftheRollsRoycecompany,alt