Chapter 12 Building E-Commerce Applications and In

PrenticeHall,20031Chapter12BuildingE-CommerceApplicationsandInfrastructurePrenticeHall,20032LearningObjectivesDiscussthemajorstepsindevelopinganECapplicationDescribethemajorECapplicationsandlisttheirmajorfunctionalitiesListthemajorECapplicationdevelopmentoptionsalongwiththeirbenefitsandlimitationsDescribevariousECapplicationoutsourcingoptionsDiscussthemajorcomponentsofanelectroniccatalogandECapplicationsuitePrenticeHall,20033LearningObjectives(cont.)DescribevariousmethodsforconnectinganECapplicationtobackendsystemsanddatabasesDescribethecriteriausedinselectinganoutsourcingvendorandpackageUnderstandthevalueandusesofECapplicationlogfilesDiscusstheimportanceanddifficultiesofECapplicationmaintenancePrenticeHall,20034TrackingUnitedParcelService(UPS)ShipmentsTheProblemUPShasprovidedthemeansforcustomerstotracktheirshipmentstodeterminethestatusandwhereaboutsofaparticularpackageforsometimethiswasaccomplishedoverthetelephoneCustomerswouldcallUPSwiththetrackingnumberOperatorwouldlookupthestatusoftheshipmentandrelaytheinformationtothecustomerServicingcostabout$2percallPrenticeHall,20035TrackingUnitedParcelService(UPS)Shipments(cont.)TheSolutionUPScreatedaWebsite(ups.com)in1996-97thatenabledcustomersto:TracktheirshipmentsonlineDeterminethecostandtransittimefordeliveryofapackageScheduleapackageforpickupLocatethenearestdrop-offfacilityPrenticeHall,20036TrackingUnitedParcelService(UPS)Shipments(cont.)TheResultsUPSsiteservicesover4milliononlinetrackingrequestsperdayAlsooffers:OptionoftrackingtheirpackagesthroughwirelessdevicesAsetofe-commercesolutionsandatechnologyinfrastructurethatenablesothercompaniestoincorporateUPS’onlineorderentry,shipping,andtrackingcapabilitiesE-commercetoolsandservicesformanagingaanenterprises’overallsupplychainPrenticeHall,20037LandscapeandFrameworkofECApplicationDevelopmentDevelopmentprocessStep1:ECarchitecturecreationplanincludes:BusinessgoalsandvisionforthesiteInformationanddatarequiredtofulfillthegoalsandvisionApplicationmodulesthatwilldeliverandmanagetheinformationanddataSpecifichardwareandsoftwareonwhichtheapplicationmoduleswillrun,HumanresourcesandproceduresforimplementingthearchitecturePrenticeHall,20038LandscapeandFrameworkofECApplicationDevelopment(cont.)Step2:Selectadevelopmentoption—developedin-house,outsourcedtoanotherparty,orsomecombinationofbothStep3:Installing,testing,anddeployingUnittesting—testingapplicationsoftwaremodulesoneatatimeIntegrationtesting—testingthecombinationofapplicationmodulesactinginconcertUsabilitytesting–testingqualityoftheuser’sexperiencewheninteractingwithaWebsiteAcceptancetesting—determiningwhetheraWebsitemeetstheoriginalbusinessobjectivesandvisionStep4:Operationandmaintenance—shouldbecontinuallyupdatedPrenticeHall,20039MajorECApplicationsandTheirFunctionalitiesAstorefrontshouldofferbuyersthemeansto:Discover,search,evaluate,andcompareproductsSelectproductadnegotiatepricePlaceanorderusingashoppingcartPaymentofpurchaseusuallyoncreditOrderconfirmationTrackordersoncetheyareshippedPrenticeHall,200310MajorECApplicationsandTheirFunctionalities(cont.)Merchant’sneedsto:ProvideaccesstopersonalizedcatalogsProvideelectronicshoppingcartVerifycustomercreditandapprovepurchasesProcesstheorders(back-endservices)ArrangeforproductdeliveryTrackshipmentstomakesuretheyaredeliveredProvidethemeansforbuyersandvisitorstoregister,makecomments,orrequestadditionalinformationPrenticeHall,200311MajorECApplicationsandTheirFunctionalities(cont.)Merchants(cont.)Answercustomers’questionsAnalyzepurchasesinordertocustomizebuyers’experiencesProvideWeb-basedpost-salesupportCreatethecapabilityforcross-sellandup-sellProvidelanguagetranslationifneededMeasureandanalyzethetrafficatthesitePrenticeHall,200312MajorECApplicationsandTheirFunctionalities(cont.)Astorefrontmustcontainthreeinterrelatedsubsystems:1.Merchantsystemorstorefrontthatprovidesthemerchant’scatalogandshoppingcart2.Transactionsystemforprocessingorders,payments,andotheraspectsofthetransaction3.PaymentgatewaythatroutespaymentsthroughexistingfinancialsystemsPrenticeHall,200313MajorECApplicationsandTheirFunctionalities(cont.)Suppliersell-sidesite:PersonalizedcatalogsandWebpagesforallmajorbuyersB2BpaymentgateElectroniccontractnegotiationfeaturesProductconfigurationbycustomersAffiliateprogramcapabilitiesBusinessalertsPrenticeHall,200314MajorECApplicationsandTheirFunctionalities(cont.)ProcurementE-procurementsiteisanonlineintermediarythatoffersbusinessesaccesstohundredsofpartsandservicesprovidedbysuppliersCatalogManagementCollaborativePlanningOn-linePurchasePurchaseOrderHandlingDocumentServiceHistoricalPerformanceServiceInformationServiceSystemAdministrationPrenticeHall,200315MajorECApplicationsandTheirFunctionalities(cont.)AggregatingcatalogsSearchengineforlocatingitemswithparticularcharacteristicsComparisonengineforalternativevendorsOrderingmechanismBudgetandauthorizationfeatureUsagecomparisons(amongvariousdepartments)Paymentmechanism(e.g.,useofapurchasingcard)PrenticeHall,200316MajorECApplicationsandTheirFunctionalities(cont.)ReverseauctionsCa