平面设计英文简介

®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.Copyright2008AdobeSystemsIncorporated.Allrightsreserved.®1INTRODUCTIONTOGRAPHICDESIGNMOVEMENT,BALANCE,UNITY,CONTRAST,EMPHASIS,LINE,ANDCOLOR®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.2GraphicdesignelementsGraphicdesignelementsarethebuildingblocksofgraphics.LineColorShapeTexture®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.3LinesLinescanbestraightorcurved.Howarelinesusedinthecompositiononthisslide?®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.4ColordefinitionsHueisanotherwordforcolor.Chromaistheintensityorpurityofcolor.Tintisacolormixedwithwhite.Toneisacolormixedwithgray.Shadeisacolormixedwithblack.®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.5ColorandcontrastUsingcolorcanenhanceordetractfromacomposition.Colorwheelshelpdeterminewhichcolorsareingreatestcontrast.UseKulerfromAdobeLabstotryoutnewcolorschemes:®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.6ColorwheelsAnalogouscolorsareadjacenttoeachotheronthecolorwheel.Complementarycolorsareoppositeeachotheronthecolorwheel.®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.7ColorindesignUsecolortolabelorshowhierarchy.Usecolortorepresentorimitatereality.Usecolortounify,separate,oremphasize.Usecolortodecorate.Usecolorconsistently.®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.8ShapesShapesareenclosedobjectsthatcanbecreatedbylineorcreatedbycolorandvaluechangesthatdefinetheiredges.®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.9TextureTextureisthesurfacelookofanobjectcreatedbyvaryingdarkandlightareas.RoughnessSmoothnessDepth®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.10GraphicdesignprinciplesGraphicdesignprinciplesarewaysinwhichelementsareusedtogether.MovementBalanceEmphasisUnity®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.11MovementMovementistheuseoflines,color,andrepetitiontocreatetheillusionofmotion.CurvedformsorlinesRepetitionofgeometricformsFuzzylinesoroutlines®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.12LinesLinescanindicatemotionordirection.Howarelinesusedinthecompositiononthisslide?®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.13BalanceBalanceistheactofcomparingorestimatingtwothings,oneagainsttheother,andthecontrastbetween:Emptyspace(whitespace)andfilledspaceTextandimagesColorandnocolorsanddifferentcolorsTexturesagainstflatcolors®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.14BalanceincompositionTherearethreedifferenttypesofbalancewhenusingcolor,shape,andposition:SymmetryAsymmetryRadialsymmetry®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.15SymmetricalorformalbalanceYoucanusuallyidentifyatleastoneofthreelinesofsymmetry.HorizontalVerticalDiagonal®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.16Symmetricalbalance®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.17Examplesofsymmetricalbalance®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.18Examplesofasymmetricalbalance®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.19Examplesofradialbalance®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.20UnityUnity:Thecorrectbalanceofcompositionorcolorthatproducesaharmoniouseffect.Whatisthefocusofthemessage?®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.21EmphasisEmphasis:Toexpresswithparticularstressorforce.Whatmessageisstressedhere?®Copyright2008AdobeSystemsIncorporated.Allrightsreserved.22SummaryThebasisofgoodgraphicdesignisuseofdesignelementsandtheirthoughtfulapplicationintheformofdesignprinciples.Clearlyidentifywhatyouaretryingtoaccomplish—usedesigntoconveyyourmessage.Brainstormalternatives.