E―commerce 基础讲义 PPT

14273ElectronicCommerce2Agenda1.Yourinstructor2.Courseoutline3.Q&Aaboutthecourse4.LectureOverviewofeCommerce3YourInstructor•Whatwouldyouliketoknowaboutme?4ResearchInterests•M.Sc.inComputerScience•MBAinElectronicBusiness•PhDinMIS•ThirdyearatLUOverviewofElectronicCommerce6LearningObjectives1.Defineelectroniccommerce(EC)anddescribeitsvariouscategories.2.DescribeanddiscussthecontentandframeworkofEC.3.DescribethemajortypesofECtransactions.4.DescribethedigitalrevolutionasadriverofEC.7LearningObjectives5.DescribethebusinessenvironmentasadriverofEC.6.DescribesomeECbusinessmodels.7.DescribethebenefitsofECtoorganizations,consumers,andsociety.8.DescribethelimitationsofEC.9.DescribethecontributionofECtoorganizationsrespondingtoenvironmentalpressures.8ElectronicCommerce:DefinitionsandConceptselectroniccommerce(EC)Theprocessofbuying,selling,orexchangingproducts,services,orinformationviacomputernetworks9ElectronicCommerce:DefinitionsandConcepts•ECisdefinedthroughtheseperspectives–Communications–deliveryofinfoandproductsovernetworks–Commercial(trading)–buyingandselling–Businessprocess–virtualinfoexchange–Service–cutservicecostsandimprovequality–Learning–Collaborative–Community10ElectronicCommerce:DefinitionsandConceptse-businessAbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganizationInthiscourse,weusethebroadestmeaningofEC,whichisequivalenttoEB(above)11ElectronicCommerce:DefinitionsandConcepts•PureVersusPartialEC–ECtakesseveralformsdependingonthedegreeofdigitization(thetransformationfromphysicaltodigital)(1)theproduct(service)sold,(2)theprocess,(3)thedeliveryagent(orintermediary)12TheDimensionsofElectronicCommerce13ElectronicCommerce:DefinitionsandConcepts•ECorganizationsbrick-and-mortarorganizationsOld-economyorganizations(corporations)thatperformmostoftheirbusinessoff-line,sellingphysicalproductsbymeansofphysicalagentsvirtual(pure-play)organizationsOrganizationsthatconducttheirbusinessactivitiessolelyonlineclick-and-mortar(click-and-brick)organizationsOrganizationsthatconductsomee-commerceactivities,butdotheirprimarybusinessinthephysicalworld14ElectronicCommerce:DefinitionsandConcepts•WhereECisconductedelectronicmarket(e-marketplace)Anonlinemarketplacewherebuyersandsellersmeettoexchangegoods,services,money,orinformationinterorganizationalinformationsystems(IOSs)CommunicationssystemthatallowsroutinetransactionprocessingandinformationflowbetweentwoormoreorganizationsintraorganizationalinformationsystemsCommunicationsystemsthatenablee-commerceactivitiestogoonwithinindividualorganizations15TheECFramework,Classification,andContent•AnECFramework—supportsfivepolicymakingsupportareas–People–Publicpolicy–Marketingandadvertisement–Supportservices–Businesspartnerships16AFrameworkforeCommerce17ECClassification•Classificationbynatureofthetransactionsorinteractionsbusiness-to-business(B2B)E-commercemodelinwhichalloftheparticipantsarebusinessesorotherorganizationsbusiness-to-consumer(B2C)E-commercemodelinwhichbusinessesselltoindividualshoppers18ECClassificatione-tailingOnlineretailing,usuallyB2Cbusiness-to-business-to-consumer(B2B2C)E-commercemodelinwhichabusinessprovidessomeproductorservicetoaclientbusinessthatmaintainsitsowncustomers19ECClassificationconsumer-to-business(C2B)E-commercemodelinwhichindividualsusetheInternettosellproductsorservicestoorganizationsorindividualsseeksellerstobidonproductsorservicestheyneedconsumer-to-consumer(C2C)E-commercemodelinwhichconsumersselldirectlytootherconsumers20ECClassificationpeer-to-peerTechnologythatenablesnetworkedpeercomputerstosharedataandprocessingwitheachotherdirectly;canbeusedinC2C,B2B,andB2Ce-commercemobilecommerce(m-commerce)E-commercetransactionsandactivitiesconductedinawirelessenvironment21ECClassificationlocation-basedcommerce(l-commerce)M-commercetransactionstargetedtoindividualsinspecificlocations,atspecifictimesintrabusinessECE-commercecategorythatincludesallinternalorganizationalactivitiesthatinvolvetheexchangeofgoods,services,orinformationamongvariousunitsandindividualsinanorganizatione.g.,onedepartmentsellsinfotoanotherdept22ECClassificationbusiness-to-employees(B2E)E-commercemodelinwhichanorganizationdeliversservices,information,orproductstoitsindividualemployeescollaborativecommerce(c-commerce)E-commercemodelinwhichindividualsorgroupscommunicateorcollaborateonlinee-learningTheonlinedeliveryofinformationforpurposesoftrainingoreducation23ECClassificationexchange(electronic)Apublicelectronicmarketwithmanybuyersandsellersexchange-to-exchange(E2E)E-commercemodelinwhichelectronicexchangesformallyconnecttooneanotherforthepurposeofexchanginginformatione-governmentE-commercemodelinwhichagovernmententitybuysorprovidesgoods,services,orinformationtobusinessesorindividualcitizens24TheFutureofEC•Overall,thegrowthofthefieldwillcontinuetobestrongintotheforeseeablefuture•Despitethefailuresofindividualcompaniesandinitiatives,thetotalvolumeofECisgrowingby1