商务英语写作的原则

外语教学与研究出版社1BUSINESSWRITING外语教学与研究出版社2Chapter1AnOverviewofBusinessWriting商务写作概述外语教学与研究出版社3Lead-inQuestionsWhatisbusinesscommunication?Canyounamesomewaystocommunicatepeopleinabusinesssetting?Businesscommunicationisaprocessofexchanginginformationandideasinabusinesssetting.外语教学与研究出版社4nonlinguisticeyecontactphysicalappearancefacialexpressionsspaceanddistancegesturepostureFormsofBusinessCommunication外语教学与研究出版社5linguistice-mailslettersmemostelephonecallsconversationfaxesnotesvoicemailsreportsproposalsminutesFormsofBusinessCommunicationWeb外语教学与研究出版社6WhyBusinessWriting?Theabilitytowriteeffectivelyisavaluablebusinessasset.1)agreatdealofbusinessistransactedinwriting,whichisinvolvedineverypartofbusiness.2)effectivebusinesswriterscanusetheirskilltohelpincreasetheircompany’ssalesandprofitsbypromotinggoodrelations.3)proficiencyinwritinggivesapersonaladvantageoverlesscapablewritersandcontributessubstantiallytohis/herself-confidence----anecessaryqualityforbusinesssuccess.外语教学与研究出版社7FunctionsofBusinessWriting1.Toinform2.Toinfluence/persuade3.Toentertain外语教学与研究出版社8ToinformMessagestoinformareusedtoconveythevastamountofinformationneededtocompletetheday-to-dayoperations.Themajorpurposeofmostofthesemessagesistohavethereceiverunderstandabodyofinformationandconcentrateonthelogicalpresentationofthecontent.外语教学与研究出版社9Toinfluence/persuadeInadditiontoprovidinginformation,abusinessmessagemustalsoinfluencethereader’sattitudesandactions.外语教学与研究出版社10ToentertainTosecurethedesiredresponse,itisnecessarytohaveanadequateknowledgeoftheEnglishlanguageandanunderstandingofhumannature.Thewritershouldhaveanacquaintancewiththeparticularinterestand,ifpossible,theemotionsofthereader.Nocommunicationiswhollysuccessfulunlessitretainsthereader’sgoodwill.外语教学与研究出版社11Businesspeoplecan’taffordpayingapersonalvisiteachtimetheywanttotransactbusinessinvariouspartsoftheworld,instead,theymakephonecalls,writeletters,sendfaxes,ore-mails.Writingisimportantforunderstandingandformalconfirmationandasasourceforlaterreference.Inordertoachievegoodcommunication,weshouldconsiderthefollowing“sixC’sprinciples”.Courtesy,Correctness,Conciseness,Clarity,Concreteness,CompletenessCriteriaforEffectiveBusinessWriting外语教学与研究出版社12CourtesyCorrectnessConcisenessClarityConcretenessCompletenessSixC’sPrinciples（6C原则）外语教学与研究出版社131.Courtesy（礼貌）Specialattentionshouldbedevotedtoassuringthecourtesyofbusinesscommunication.Itmeanstreatingpeoplewithrespectandfriendlyhumanconcern.Itisapositivevalue,notneutral(中立的）ornegative.Thetonemustconveypositivegoodwill,positivewarmth,andpositiveinterestinthereader.Thecourteouswritershouldbesincereandtactful,thoughtfulandappreciative,andanswerletterspromptly.外语教学与研究出版社14CourtesyBeingverypolite,eveninaskingtheaddresseetopaybackthedebtsorrefusinghisdemands,yourletterstillshouldbeverymildandtactful.Beingpromptinreplyingtotheoppositepart’sletter.Thereplyshouldusuallybesentonthesameday.Ifitisimpossibleforyoutogiveapromptreplyindetailonthesameday,youshouldwriteashortnotetotheclientexplainingwhy.外语教学与研究出版社15Example1DearSirs,wearesorryyouhavemisunderstoodus.DearsSirs,wearesorrywedidn’tmakeourselvesclear.Wecannotunderstandwhyyouhavehadtroublewiththesearticles.Wepresumethattheremustbesomereasonsforyouhavingtroublewiththesearticles.外语教学与研究出版社16CourtesyThefollowingarewaystomakeyourwritingbecourteous:1)useproperexpressionsThanks,whenothersdofavorforyouPlease,whenyouaskforsomethingfromothersSorry,whenyoucannotsatisfyothers’request外语教学与研究出版社17Courtesy2)usepositivewordsandexpressionsinsteadofnegativewordsandexpressionsCompare:Theofficeisclosedafter4.Theofficeisopenuntil4.Wecannothavethesefiguresforyoubeforenextweek.Wewillhavethesefiguresforyounextweek.(NG)(NG)外语教学与研究出版社18Courtesy3)writenaturallyandsincerelyCompare:Pleasebegoodenoughtoadviseus.Pleasetellus.Ihadhopedthatafavorableconsiderationonyourrequestcouldbepossible.Iamsorrywecannotapproveyourrequest.(NG)(NG)外语教学与研究出版社19Courtesy4)use“youapproach”(reader-oriented)Compare:WewillacceptbidsuntilJune10.Youmaysubmitabid(投标）untilJune10.(reader-oriented)Pleaseacceptourapologiesforthedelay.Wehopeyouhavenotbeenseriouslyinconveniencedbythedelay.(reader-oriented)外语教学与研究出版社20ThewaystogetCourtesy1)useproperexpressions2)usepositivewordsandexpressionsinsteadofnegativewordsandexpressions3)writenaturallyandsincerely4)use“youapproach”(reader-oriented)外语教学与研究出版社21Correctness（正确）Correctgrammar,punctuationandspellingarebasicrequirementsforbusinesswriting,Inaddition,correctnessmeanschoosingthecorrectleveloflanguage,andusingaccurateinformationanddata.外语教学与研究出版社22Howtogetcorrectness?1)choosetherightformfordifferentkindsofwriting2)verify(核实）spelling3)selectcorrectwordsorphrases4)insertappropriatepunctuation5)therightform6)accuratereliablefigures外语教学与研究出版社23Chooserelativeformalityfordifferenttypesofwriting.☻proposals意向书☻reports报告☻minutes会议记录☻letters书信☻faxes传真☻voicemails语音邮件☻e-mails电邮☻phonecalls电话☻memos备忘录☻notes摘记，笔记formalinformal外语教学与研究出版社24CorrectnessCompare:Anyonecanlearntotype.Anyoneo