牛津英语模块4 Unit 1 Welcome and reading(公开课)

AdvertisementsM4U1ReadingWhereverwego,wecanseeavarietyofads.PairworkTalkaboutthepictures1.Whichadvertisementsmakeyouwanttobuyaproductorservice?2.2.Whichadvertisementsmakeyouthinkaboutsocialproblems?Observation:ObservethefourpicturesonPage1.Trytodividethemintotwoparts.AdsforsocialproblemsAdsforsalesEarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampooCommercialadvertisementsPublicserviceadvertisementsTypesofadvertisementsCommercialadvertisementsTopromoteaproductorservicePublicserviceadvertisements(PSAS)Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare(个人或群体的幸福)promoteaproductpromotetheserviceSaynotodrugsStructureofthetext:Introductiontoads2.Doesanadtellpeoplethecompletetruth?3.PublicserviceadsConclusion:_____________________!expository[ɪks'pɒzɪtrɪ]writing说明文1.Whatisanad?Itofferssupportingdetails.BodyDon’tbeaslavetoadsCommercialadvertisementsaremeantto_______aproductorservice,whichuses_________languageandexcitingimages.promotepersuasive立即下斑,禁止痘留PSAs(_______________________)aremeantto_______peopleabouthealth,safety,orotherproblemthataffectspublicwelfare.PublicserviceadvertisementseducateConclusion1.Anaduseswordsandpicturesto_______peopletobuya______or______,orto__________anidea.Therearetwomaintypesofads—__________________and_______________________.persuadeproductservicebelieveincommercialadvertisementpublicserviceadvertisementConclusion2:Adssometimesdon’t_____,butjusttellus_____truth.Therefore,don’t__________thetricksadsuse.liehalffallforPublicserviceadPSAs,which_________widespreadsocial_______,aimtoteachusandhelpus_____betterlives.PSAsaremeantto_______thepublic,andwecanlearnalotby________theadvicetheygive.dealwithconcernsleadbenefitfollowingCommercialadsPSAsPlacesmethodseverywhereusingattractivepicturesandcleverlanguagesimilaritiesDifferencesCommercialadsPSAsPurposesReliancePromotingaproductorserviceEducatingpeopleFulloftricksHelpfulClassroomInteraction:Lookatthefollowingpicturesandthesloganswiththem,andtellyourclassmateshowmuchyouunderstandeachofthem.Wishallthebestin2016!PepsiTide’sin,dirt’sout.TideI(i)amapartofChina!Whatmakesgoodadvertisements?Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.