电子商务三创赛-telephoneonline

绿色佳肴0电子商务三创赛策划书参赛题目：选题来源：参赛队名：参赛队员：隶属院系：指导老师：张增敏南昌工程学院工商管理学院电子商务电子教研部2011—2012学年第二学期手机智能订餐在线手机互联网下的商业创新模式Telephoneonline丁永平、谢涛、穆欢、叶永芳、舒聪工商管理学院绿色佳肴1参赛作品基本信息参赛题目“绿色佳肴”智能手机订餐网所属领域手机互联网经济下的商业创新模式所属学校信息学校名称南昌工程学院指导老师辅导老师姓名张增敏性别女参赛队负责人姓名丁永平性别男学院工商管理学院专业电子商务专业电子邮件[e-mail]备用联系方式15279195447参赛队员姓名谢涛性别男学院工商管理学院专业电子商务专业电子邮件移动电话[phone]参赛队员姓名穆欢性别女学院工商管理学院专业电子商务专业电子邮件移动电话[phone]参赛队员姓名叶永芳性别女学院工商管理学院专业物流专业电子邮件移动电话[phone]参赛队员姓名舒聪性别女学院经济与贸易学院专业财务与管理专业电子邮件移动电话[phone]绿色佳肴2目录第一部分项目介绍····························································································41.1.0效果图·······························································································41.2.0项目目标··························································································101.3.0项目构成······························································································111.4.0系统层次构成及作用·············································································16第二部分环境分析······························································································19·2.0.0外部环境分析························································································192.1.0内部环境分析························································································212.2.0swot分析································································································23第三部分财务分析································································································26·3.0.0财务预算··································································································27·第四部分企业发展与竞争·····················································································284.0.0企业发展战略··························································································284.0.1公司总体战略·························································································28·4.0.2起步期战略（第一年）··········································································284.0.3形成期战略（第二、三年）···································································304.0.4成熟期战略（第四、五年）····································································32·4.1.0企业竞争战略·····························································································334.1.1一般性竞争战略·························································································34绿色佳肴34.1.2“绿色佳肴”进入市场的障碍及应对策略················································354.2.0企业管理战略······························································································374.2.1起步阶段·········································································································374.2.2形成阶段········································································································384.2.3成熟阶段········································································································39第五部分市场营销与物流···························································································40·5.0.0市场营销········································································································405.0.1市场定位分析、目标消费者分析·······················································405.0.2产品策略·······························································································405.0.3产品促销······························································································41·5.1.0物流··················································································································41绿色佳肴4第一部分项目介绍一．效果图登入客户端手机用户图绿色佳肴5点击登入绿色佳肴6登入界面绿色佳肴7欢迎界面绿色佳肴欢迎您，请稍等！健康、绿色、美味、安全、放心绿色佳肴8登入后的效果图绿色佳肴9绿色佳肴10客户GPRS定位顾客位置顾客的位置绿色佳肴11二、项目目标我们的“绿色佳肴”网旨在通过提供一系列与订餐有关的个性化服务实现盈利。我们主要的消费群体事手机用户，在手机上给客户安装绿色美食佳肴客户端，用手指轻轻一点，就能登陆我们的绿色佳肴，用户可以根据自己的口味在绿色佳肴网上选择自己喜欢吃的美食，选美食时只要用手指轻轻一点，美味的佳肴就进入了购物车。客户也可以选择自己喜欢的酒店或餐馆。在顾客登入客户端的同时我们就可以通过GPRS定位系统找到顾客的详细位置，给那些在公司忙于上班而没时间吃放、或没时间告诉我们他的确切地址的忙人节省了宝贵的时间，这样就可以节省顾客的时间了，让顾客更加方便。我们在网上有各种的饮食，中会菜系如：川菜、粤菜、湘菜、京菜、鲁菜、闽菜、薇菜、浙菜、苏菜、客家菜、潮州菜等。异国风味：日式照烧茄子、意大利风味蛋包、意大利面条、日本豆腐等。我们还有推荐美食：冬季养生、夏季养生、秋季养生、春季养生。特色菜谱：家常菜谱、美容菜谱、减肥菜谱、增肥菜谱、年夜饭等。医疗养生：药膳偏方、补血食谱、糖尿病食谱、高血压食谱、贫血食谱。顾客在选择菜谱可以根据菜系分类、疾病调理、肝脏调理、功能性调理，按人群找菜谱，按工艺找菜谱，按口味找菜谱。我们还有推荐的菜谱，推荐的视频，推荐的做菜视频，推荐饮食搭配视频。我们还有小吃推荐，原料推荐，美食视频，调味频道，最新菜谱等。会员注册（会员注册的同时可以注册顾客的口味，顾客的过敏食物，顾客最忌讳吃的食物，顾客的联系方式，家庭住址，顾客的病历情况等）将顾客的注册信息记录数据中，当顾客订餐时，我们开发的系统就可以调出顾客的信息给顾客搭配好最适合顾客的食物，让顾客吃的食物是最适合顾客吃的，让顾客吃起来更放心、更安全，这样来实现绿色食物。我们对给会员客户可以通过饮食温馨提示，提醒顾客吃哪些食物是会引起食物中毒，那些食物搭配是适合儿童，那些食物是适合青少年，那些食物适合中年人，那些食物是适合老年人，那些食物是适合各种不同的职业上的人。除此之外，网站还通过其他途径营利，如不同的通过向商家收取广告，作为中间商赚取销售代理费用，组织团购，通过记录顾客购买历史为商家提供顾客的绿色佳肴12消费信息，以及发起网上投票，进行市场调查等等。一、项目构成（一）项目的体系结构1、项目的基本组成部分系统分为前台系统、后台管理系统两部分。前台系统分为系统自动订餐系统、产品服务销售系统，信息发布系统（新菜谱的发布模块、菜单的更新模块、广告模块、调查模块）、会员管理系统、论坛系统，社区系统。后台管理系统包括各部分的数据录入、删除、修改（包括新加盟的酒店餐馆，新菜单的发布，饮食知识、广告、调查、会员信息），有用数据的收集（市场调查、顾客喜爱美食程度、优惠活动的开展信息）、论坛站务管理、以及在线客服处理。2、各个组成部分内容及作用前台系统：（1）自定义选餐系统：我们将绿色佳肴的菜系、配方、餐馆、价位等进行分类，用户选择自己喜欢的口味，选择自己中意的产品（同时可以由此进入专项产品的产品页面查看详细信息），食物的配方和配料。系统根据顾客所选产品自动计算出价款，顾客可以保存并加上标签，同时选择是否愿意参加比赛，也可以全部或部分选定的美食，无