07土木五第一小组“友家”经济型酒店项目

“友家”经济型酒店项目投资评估报告“友家”经济型酒店项目投资评估报告作者：指导教师陈凯论文提交日期2009-12-28论文答辩日期2009-12-28班级：07土木5班第一小组专业：土木工程（工程管理）姓名学号姓名学号黄潮新（组长）200730490507张勇智200730490526古领根200730490505梁成全200730490511何翠仪200730490506周晓龙200730490527张杞良200730490525林南宁200730490516张涌200630490733“友家”经济型酒店项目投资评估报告（论文）第1页共65页摘要伴随着我国旅游业、酒店业的迅速发展，特别是2008年的北京奥运会，2010年的上海世博会和2010的亚运会的举行，各地宾馆酒店正迎来发展的高峰期。未来3-5年，中国经济型连锁酒店的投资将继续保持高速增长，除了在北京、上海、广州等几个中心城市继续增加外，二线城市将有更多的酒店品牌；在旺盛的旅游度假需求的推动下，未来几年度假型酒店有良好的发展前景。中国经济型酒店部分品牌扩张速度达到200%-300%，新品牌也不断涌现。本评估报告根据经济型酒店的市场调查分析，拟定了“友家”经济型酒店的建设方案和经营模型，通过对本项目的投资估算，财务评价和不确定性分析，得出本项目较大的投资价值关键词：经济型酒店市场分析经营方案财务分析ABSTRACTWiththerapiddevelopmentofChinatourismindustryandhotelindustry,especially2008BeijingOlympicsGames,2010WorldExpoIShanghai,2010AsianGamescoming,hotelprojectsinthepipelineindifferentareasofChinaareatahecticpace.Thenext3-5years,China'seconomyhotelchain'sinvestmentwillcontinuetomaintainrapidgrowth,inadditiontoBeijing,Shanghai,Guangzhouandseveralothercitiescontinuedtoincrease,thesecond-tiercitieswillhavemorebrandnames;Instrongtouristresortdrivenbydemandforthenextfewyears,resort-typehotelwithgoodprospectsfordevelopment.China'seconomyhotelpartofthebrandexpansionratereached200%-300%,thenewbrandsareemerging.ThisassessmentreportisbasedeconomyhotelmarketresearchanalysistodevelopaYoujiaeconomic-typehotel-buildingprogramsandbusinessmodels,throughinvestmentintheprojectestimates,thefinancialevaluationanduncertaintyanalysis,theprojectobtainedalargerinvestmentvalue.Keywords:economyhotelMarketAnalysisManagementplanFinancialAnalysis“友家”经济型酒店项目投资评估报告（论文）第2页共65页目录1、总论………………………………………………………………………………...…51.1引言.............................................................................................................................51.2．当前经济型酒店国内市场分析...............................................................................51.3经济型酒店的特征......................................................................................................91.4我国经济型酒店的发展现状...................................................................................101.5中国经济型酒店未来发展趋势预测.......................................................................131．6本文研究的主要内容............................................................................................152、广州市经济型酒店市场分析.....................................................................................162.1广州经济型酒店的基础条件分析...........................................................................162.2广州酒店市场不同物业分析.................................................................................172.3广州的经济型酒店发展趋势分析...........................................................................192.4广州发展经济型酒店需注意的问题.......................................................................192.5广州发展经济型酒店结论......................................................................................203、项目初步设计方案.....................................................................................................223.1项目建设背景.............................................................................................................223.2项目选址分析.............................................................................................................223.3目标酒店周围竞争对手分析（附表）.....................................................................253.4酒店定位.....................................................................................................................283.5酒店具体情况（附表）.............................................................................................313.6市场可行性分析结论.................................................................................................33“友家”经济型酒店项目投资评估报告（论文）第3页共65页4、市场营销.....................................................................................................................344.1酒店定价.....................................................................................................................344.2酒店公关宣传............................................................................................................354.3初步销售策略............................................................................................................374.4经营管理模式设想...................................................................................................385、项目投资估算和资金筹措.......................................................................................415.1投资估算....................................................................................................................415.2建设期固定资产估算.................................................................................................425.3流动资金估算.............................................................................................................435.4项目总投资与资金筹集.............................................................................................445.5销售收入与总成本估算（按照85%的住宿率计算）............................................456.项目财务评价......................................................................................................476.1财务评价所需的基础数据............